Niederman presents a fun and unconventional guide to recognizing profitable investment picks by paying attention to real world clues--from politics and the weather to advertising, fads and television shows. Full of recognizable examples--from The Man from U.N.C.L.E. to Snapple--and backed up by hard evidence and data, this book shows how to succeed on Wall Street, and have a good time doing it.
Book Description
Editorial Reviews
From Library Journal
Niederman, an editor at Worth magazine, has come up with investment ideas "by connecting familiar aspects of the everyday world with their not-so-familiar effects on public companies." He writes on five such areas: weather (how droughts, hurricanes, and the like have affected specific stock values); television, and what programs seem to have foreshadowed trends (Ozzie and Harriet and the suburban migration); fads and their stages from start to flop (wine coolers, CB radios); presidential terms and how the parties have influenced the market; and advertising (creating an image and establishing a "position"). All have offered opportunity. However, while providing interesting examples from the past of how an investor could have used such information, Niederman provides little solid guidance in determining future opportunities. Not a necessary purchase.?Alex Wenner, Indiana Univ. Libs., Bloomington
Copyright 1995 Reed Business Information, Inc.
Copyright 1995 Reed Business Information, Inc.
From Booklist
Investment guru Peter Lynch's best-selling One Up on Wall Street (1989) and Beating the Street (1993) advise "how to use what you already know to make money in the market." It is no surprise that Niederman echoes that advice, showing how to "[profit] from the hidden investment clues found in everyday life." Lynch made his mark by spectacularly managing the Fidelity Magellan mutual fund and now writes for Worth, a magazine started by Fidelity founder and CEO Edward Johnson III. Niederman, in addition to making frequent appearances on the cable financial talk show circuit, is a contributing editor at Worth and writes for various Fidelity publications. His premise here is simple; he suggests that popular culture and everyday events determine what people do and what they buy, which in turn determines which companies will do well. One need only look at what Michael Jordan's return to basketball did for the price of McDonald's and Nike stocks. Niederman shows dozens of similar relationships in five arenas: weather, television, fads, politics, and advertising. His book will likely duplicate the success of Lynch's books and of last year's Beardstown Ladies Commonsense Investment Guide. David Rouse
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