Customer Reviews

Those Were the Days: An Unofficial History of the Beatles Apple Organization 1967-2001

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This is a fantastic book. I don't know where to begin. It tells the whole story of Apple and gives us a lot of info on the business/Apple side of the group. It is presented as interesting stories, and there are a lot of quotes from those involved. I have read a few hundred Beatle books, and this is in my top 5. If you want to hear about the music, though, the book will not be of much interest to you. This is about the business of Apple.

This is a fantastic book. Detailed, well-researched and filled with the kind of arcana that this life-long Beatle fan loves. This is a history of the Apple Organization from its inception to today. It follows the careers of Apple employees, the few artists that were signed to the Apple record label, those signed to Apple music publishing and, of course, Beatles are found throughout. Based on research, but the author also conducted interviews with still living Apple staffers, artists, etc. Fascinating.