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From Those Wonderful Folks Who Gave You Pearl Harbor: Front Line Dispatches from the Advertising War Hardcover – June 8, 1970


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Product Details

  • Hardcover: 254 pages
  • Publisher: Simon & Schuster; 1st edition (June 8, 1970)
  • Language: English
  • ISBN-10: 0671205714
  • ISBN-13: 978-0671205713
  • Product Dimensions: 8.2 x 5.7 x 1 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (43 customer reviews)
  • Amazon Best Sellers Rank: #165,597 in Books (See Top 100 in Books)

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Customer Reviews

4.2 out of 5 stars

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Sabu Paul on June 4, 1999
Format: Hardcover
Like the reviewer above, I read this book when I was in college and it's one of the reasons I'm an advertising copywriter today. Great anecdotes and the story of modern advertising during its formative years. I must have read this book some five times. Della Femina and George Lois are still my heroes (Alas, The Art of Advertising by Lois is also out of print).
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11 of 14 people found the following review helpful By HeyJudy VINE VOICE on February 19, 2001
Format: Hardcover
I read this book when it first was published; I must have been in high school at the time. After all these years--20? 30?--I'm still laughing!
As events would transpire, Mr. Della Femina and I ended up living in the same town. Okay, so maybe I live here and he owns it. My favorite reading in this town is the column that Jerry writes for the weekly newspaper...which he happens to own. I usually make copies of this column and send it to friends. Believe me, we all howl.
Considering his prominence in the place where we both live, there's not a month that passes that I don't tell somebody about this book. It was as interesting as it was funny, a primer on the advertising industry written by a man of integrity. (Did you hear the one about the time he got arrested for displaying pumpkins in front of the gourmet shop he owns? Seriously, folks....) Very simply, I think that Jerry Della Femina is a genius. Of course, I give Jerry full credit for the title of this memoir, both the way he crafted the phrase and the sentiment behind it.
A dear friend was doing a very important business deal with a prominent Japanese firm. He and his wife invited me to dinner to help entertain the company's rep on his trip to NYC. After they had invited me, they remembered my enthusiasm for this autobiography. Then, they started to worry that I was going to tell the client (who spoke perfect English) all about Jerry's book. They prevailed upon me to exercise restraint. It was difficult, but I held my tongue.
There are some books which, as a reader, one just can't understand why a publisher would let go out of print. As far as I'm concerned, WONDERFUL FOLKS heads my list.
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9 of 11 people found the following review helpful By A Customer on April 30, 1997
Format: Hardcover
I read this book in junior high school and it made advertising seem like so much fun and so interesting that I am now, like Mr. Della Femina, a copywriter in Manhattan. It is not as glamorous or as lucrative for me as it has been for him, but I'm not complaining. There are dozens of great anecdotes, one of which provides the title of the book. Unfortunately, I lent it to a work associate, who lent it to a girl at the agency who he was trying to date, and I never saw it again. So if you find a copy, read it and hang on to it
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6 of 7 people found the following review helpful By Peter Adler on August 7, 1998
Format: Hardcover
Jerry Della Femina claims advertising is the most fun you can have with your clothes on. While I might dispute THAT statement a bit (I've been making similar claims about my own profession, journalism), Della Femina does make his point eloquently and elegantly. The book reads as if you were sitting in the room with the author and listening to him sharing great stories with you, and with you only. I have known most of the insides before, but still, the read was absolutely hilarious. And while I was laughing I almost didn't realize there is a serious message behind all this. What message? Read it and find out for yourselves.
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10 of 14 people found the following review helpful By Chris Ward VINE VOICE on November 18, 2005
Format: Mass Market Paperback
Work in advertising? See how little it's changed in the last 35 or 40 years by reading this snarky and cutting look inside the biz. Learn about the pioneering admen (and women, though precious few in those days) who got the account for the first feminine hygiene deodorant spray! Thrill to stories of the first efforts to market Japanese products when everybody KNEW nothing good came from there. Japanese cars?? HA!!

So times have changed a little. But the business remains the same (i.e., utterly absurd), as these backstage stories show.
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1 of 1 people found the following review helpful By Sulross-Grad on June 12, 2014
Format: Kindle Edition Verified Purchase
I read this book many years ago, but lost my copy and decided to read it again. The humor ( as in "torches for dwarfs") is still sharp, but many references in the book are so dated from the 50's and 60's that they lack relevance, especially for younger readers. Still, as a historical insight into the advertising world at that time, I recommend it highly. It is well written by one of the real "Mad Men" in the industry. Had I rated this book in the early 80's when I first read it, I would have given it five stars, but it has lost some of its punch over the years.
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1 of 1 people found the following review helpful By A Customer on June 4, 1999
Format: Hardcover
Like the reviewer above, I read this book when I was in college and it's one of the reasons I'm an advertising copywriter today. Great anecdotes and the story of modern advertising during its formative years. I must have read this book some five times. Della Femina and George Lois are my heroes (Alas, Lois' The Art of Advertising is also out of print).
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1 of 1 people found the following review helpful By Kindle Customer on February 16, 2009
Format: Hardcover Verified Purchase
On the surface, this insider's view of the advertising game may seem dated. But if you really look, you realize that though the set dressings have changed...the same idiot play is still topping the bill.
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