From Those Wonderful Folks Who Gave You Pearl Harbor: Front Line Dispatches from the Advertising War [Hardcover]

Jerry Della Femina (Author)

Product Details

• Hardcover: 254 pages
• Publisher: Simon & Schuster; First Edition edition (June 8, 1970)
• Language: English
• ISBN-10: 0671205714
• ISBN-13: 978-0671205713
• Product Dimensions: 8.2 x 5.7 x 1 inches
• Shipping Weight: 15.2 ounces
• Average Customer Review: 4.2 out of 5 stars  See all reviews (23 customer reviews)
• Amazon Best Sellers Rank: #800,322 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars great book, terrific anecdotes, June 4, 1999

By 

Sabu Paul (Delhi, india) - See all my reviews
(REAL NAME)   

This review is from: From Those Wonderful Folks Who Gave You Pearl Harbor: Front Line Dispatches from the Advertising War (Hardcover)

Like the reviewer above, I read this book when I was in college and it's one of the reasons I'm an advertising copywriter today. Great anecdotes and the story of modern advertising during its formative years. I must have read this book some five times. Della Femina and George Lois are still my heroes (Alas, The Art of Advertising by Lois is also out of print).

7 of 8 people found the following review helpful:

5.0 out of 5 stars Advertising the way it was meant to be, April 30, 1997

By A Customer

This review is from: From Those Wonderful Folks Who Gave You Pearl Harbor: Front Line Dispatches from the Advertising War (Hardcover)

I read this book in junior high school and it made advertising seem like so much fun and so interesting that I am now, like Mr. Della Femina, a copywriter in Manhattan. It is not as glamorous or as lucrative for me as it has been for him, but I'm not complaining. There are dozens of great anecdotes, one of which provides the title of the book. Unfortunately, I lent it to a work associate, who lent it to a girl at the agency who he was trying to date, and I never saw it again. So if you find a copy, read it and hang on to it

9 of 11 people found the following review helpful:

4.0 out of 5 stars Early Ad Lore Still Amuses, November 18, 2005

By 

Chris Ward (Costa Rica) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: From Those Wonderful Folks Who Gave You Pearl Harbor (Mass Market Paperback)

Work in advertising? See how little it's changed in the last 35 or 40 years by reading this snarky and cutting look inside the biz. Learn about the pioneering admen (and women, though precious few in those days) who got the account for the first feminine hygiene deodorant spray! Thrill to stories of the first efforts to market Japanese products when everybody KNEW nothing good came from there. Japanese cars?? HA!!

So times have changed a little. But the business remains the same (i.e., utterly absurd), as these backstage stories show.