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From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War Paperback – July 20, 2010
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"Brave Enough" by Cheryl Strayed
From the best-selling author of Wild, a collection of quotes--drawn from the wide range of her writings--that capture her wisdom, courage, and outspoken humor, presented in a gift-sized package that's as irresistible to give as it is to receive. Learn more | See related books
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“When there was some debate about whether something was accurate or not, Jerry said 'You're not even close. It was so much worse than what you're seeing on the show.'"
--Matthew Weiner, creator and executive producer of Mad Men (GQ)
“Reads like the transcript of a tape made at a bar or cocktail party with the recorder propped up next to the raconteur at the center of the crowd.” –Salon
“The 'Mad Men' of this book were not mad at all. They were clever and articulate proponents of the American Dream. The book evokes a long-lost era of American self-confidence and optimism, and helps explain how America became a cultural icon.”
—Maurice Saatchi, co-founder of Saatchi & Saatchi and M&C Saatchi
About the Author
Charles Sopkin (d. 1994), an author, book editor, and publisher, wrote the books Seven Glorious Days, Seven Fun-Filled Nights and Money Talks!
A veteran of stage and screen, Peter Berkrot's career spans four decades, and his voice can be heard on television, radio, video games, and documentaries. He has been nominated for an Audie Award and has received a number of AudioFile Earphones Awards and starred reviews. --This text refers to the Audio CD edition.
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Top Customer Reviews
So times have changed a little. But the business remains the same (i.e., utterly absurd), as these backstage stories show.
Realizing that Jon Hamm/Don Draper will never be dropping by my place for a drink, this is the next best thing. Probably better, because Della Femina is real and his stories are as true as they need to be.
Della Femina would be a guy you would want to sit next to on a stool at the Oyster Bar. He would regal you with raunchy stories of Madison Avenue and if you listen carefully enough, you may learn something about advertising. Buried within the stories of drinking, toking, cheating, and playing politics are a few good bon mots like:
"There is no such thing as a bad client. But there is such a thing as bad advertising."
"Most account guys live with fear in their hearts."
"Creative people do not have a business sense about themselves."
"There is a great deal of advertising that is much better than the product. When that happens, all that good advertising will do is put you out of business."
Throughout the book there is high praise for Bill Bernbach and his agency, DDB. In fact, he sites the Volkswagen campaign as the industry game-changer and the people from DDB as the successful archetype for the industry as a whole. A beneficial section is on presenting and pitching where Della Femina accurately likens it to theater.
In terms of the Mad Men antics, he summarizes the industry with: "Crazy? Yes. Romantic and glamorous? Not one bit. The wild stuff, I'm afraid, is very much overrated." Which is true in Mad Men when we see agencies and individuals sow the seeds of their own destruction week to week.Read more ›
That reviewer makes an excellent point.
I worked in the Advertising Industry in the late 70s to late 80s. During my career, I met and spoke with Jerry Della Femina on a regular basis for a few years. He was a nice man and a compelling story teller. He knew how to keep the listener riveted.
However, toiling in the Advertising and Marketing industry, as I experienced it, was tough work. The industry required its talent to work diligently and often late into the night to meet tight, seemingly impossible deadlines.
A common sardonic response in the industry to the question: "When do you need this work completed?" -- was a deadpan.......,"Yesterday!"
Yes there was gossip about wild antics, and perhaps some of it was true, but such tales were likely not anymore prevalent in the advertising industry than it is in any other business.
This book is an intriguing caricature of the advertising business written by a very accomplished, intelligent, funny, and likely brilliant marketing man.
Most Recent Customer Reviews
40 years later the quintessential "Mad Man" gives a tutorial on the "Man in the Grey Flannel a Suit". Interestingly, only technology and the "names" change.. Read morePublished 5 months ago by Hopeful for the future
Description of the real world from Mad Men days. Great stories - the amounts are a little dated but the underlying story is great.Published 6 months ago by Lawrence A. Mann
Funniest book about advertising ever written, from one of the original "mad men."Published 15 months ago by Cressett
This book was written a long time ago, and it was kind of a ground breaker of its time. Ripping the lid of secrecy off of the advertising business. Read morePublished 16 months ago by R.G. Belsky
I laughed my head off reading it the first time in 1970! So it and knew I had to retread it. Best stories about advertising I have ever read. Read morePublished 17 months ago by Una P.