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This book was written a long time ago, and it was kind of a ground breaker of its time. Ripping the lid of secrecy off of the advertising business. Read morePublished 8 days ago by R.G. Belsky
I laughed my head off reading it the first time in 1970! So it and knew I had to retread it. Best stories about advertising I have ever read. Read morePublished 9 days ago by Una P.
I read this book many years ago, but lost my copy and decided to read it again. The humor ( as in "torches for dwarfs") is still sharp, but many references in the book are... Read morePublished 3 months ago by Sulross-Grad
I had always heard what an iconic character Della Femina was in the advertising biz and decided that I was long overdue for this book. Read morePublished 4 months ago by Kevin L. Martin
This book was required reading in my journalism class when it was already considered a "classic."
It's outdated in many ways. Read more
Another reviewer wrote: "But be extremely careful when you read anything on advertising because it has been written by advertisers. Read morePublished 6 months ago by Customer
I still own the hardcover book from 1970.
It is the only book I have ever read TWICE!
I still remember the "16mm film projector presentation" (crack of the knee cap) and... Read more
I read this book decades ago but decided to revisit it to see if it was as funny as I remembered - it was. Well written from an insider's view.Published 13 months ago by charlotte