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From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War Paperback – July 20, 2010
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“When there was some debate about whether something was accurate or not, Jerry said 'You're not even close. It was so much worse than what you're seeing on the show.'"
--Matthew Weiner, creator and executive producer of Mad Men (GQ)
“Reads like the transcript of a tape made at a bar or cocktail party with the recorder propped up next to the raconteur at the center of the crowd.” –Salon
“The 'Mad Men' of this book were not mad at all. They were clever and articulate proponents of the American Dream. The book evokes a long-lost era of American self-confidence and optimism, and helps explain how America became a cultural icon.”
—Maurice Saatchi, co-founder of Saatchi & Saatchi and M&C Saatchi
About the Author
Charles Sopkin (d. 1994), an author, book editor, and publisher, wrote the books Seven Glorious Days, Seven Fun-Filled Nights and Money Talks!
A veteran of stage and screen, Peter Berkrot's career spans four decades, and his voice can be heard on television, radio, video games, and documentaries. He has been nominated for an Audie Award and has received a number of AudioFile Earphones Awards and starred reviews. --This text refers to the Audio CD edition.
More About the Author
Top Customer Reviews
As events would transpire, Mr. Della Femina and I ended up living in the same town. Okay, so maybe I live here and he owns it. My favorite reading in this town is the column that Jerry writes for the weekly newspaper...which he happens to own. I usually make copies of this column and send it to friends. Believe me, we all howl.
Considering his prominence in the place where we both live, there's not a month that passes that I don't tell somebody about this book. It was as interesting as it was funny, a primer on the advertising industry written by a man of integrity. (Did you hear the one about the time he got arrested for displaying pumpkins in front of the gourmet shop he owns? Seriously, folks....) Very simply, I think that Jerry Della Femina is a genius. Of course, I give Jerry full credit for the title of this memoir, both the way he crafted the phrase and the sentiment behind it.
A dear friend was doing a very important business deal with a prominent Japanese firm. He and his wife invited me to dinner to help entertain the company's rep on his trip to NYC. After they had invited me, they remembered my enthusiasm for this autobiography. Then, they started to worry that I was going to tell the client (who spoke perfect English) all about Jerry's book. They prevailed upon me to exercise restraint. It was difficult, but I held my tongue.
There are some books which, as a reader, one just can't understand why a publisher would let go out of print. As far as I'm concerned, WONDERFUL FOLKS heads my list.
So times have changed a little. But the business remains the same (i.e., utterly absurd), as these backstage stories show.
Realizing that Jon Hamm/Don Draper will never be dropping by my place for a drink, this is the next best thing. Probably better, because Della Femina is real and his stories are as true as they need to be.
Most Recent Customer Reviews
Read this a long time ago. Was happy to find a copy available, in good condition. This is a classic work about the advertising industry, often funny.Published 2 months ago by Kindle Customer
40 years later the quintessential "Mad Man" gives a tutorial on the "Man in the Grey Flannel a Suit". Interestingly, only technology and the "names" change.. Read morePublished 5 months ago by Hopeful for the future
Description of the real world from Mad Men days. Great stories - the amounts are a little dated but the underlying story is great.Published 6 months ago by Lawrence A. Mann
Love this! I heard about it once on TMZ when Harvey said a story reminded him of this book. I googled it and bought it right away. Read morePublished 11 months ago by Brian Chevalier
Funniest book about advertising ever written, from one of the original "mad men."Published 15 months ago by Cressett
This book was written a long time ago, and it was kind of a ground breaker of its time. Ripping the lid of secrecy off of the advertising business. Read morePublished 17 months ago by R.G. Belsky