About the Author
IDEO is a global innovation and design consultancy headquartered in Palo Alto, California, and has designed some of the world's best known products, services, and spaces.
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Conceptual the book is awesome. I miss a bit more of theoretical profoundness and expected a more "textual" and a less photography book. Read morePublished 3 months ago by Michael
Just a big picture book. I guess I didn't read the description closely enough. Anyone could have put this together.Published on October 19, 2013 by Amazonian
Incredible what Jane did in this short work. Easily digestible, but no less profound in it's observations of people and their desire to mold their environment.Published on September 27, 2013 by Ryan Killoran
While a fan of IDEO design group, this book is more personal photo journal (and a bad one at that), than a guide for creative interaction. Read morePublished on March 25, 2009 by P. Buck
This was a good overview/introduction to leveraging observational research in design and innovation thinking, not an in-depth treatise on process nor a how-to instruction manual. Read morePublished on September 15, 2008 by G-Rapid
A book that makes you aware instead of being in automatic pilot. Sit in a restaurant, at a park, or simply on a bus and start thinking about this book and how people behave. Read morePublished on July 12, 2008 by Juan C. Tapia Leal