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I research, write and speak about what underlying themes, causes, and capabilities yield marketing success. I've written five books; pen bi-weekly essays on marketing leadership for Advertising Age, and twice-weekly essays for Forbes; post daily essays at Histories of Social Media; keynote corporate and association events around the world; and I'm a Senior Fellow Emeritus at the Smithsonian's National Museum of American History.
I have 30 years of professional experience working at big ad/PR agencies and at major brands and, since 2003, running my own firm, Baskin Associates, where I put my findings to work for clients around the world.
I explore the ways privacy, innovation & reputation influence how we interact with businesses, governments and one another.
I'm the author of seven books on brands and reputation, a Forbes contributor and Advertising Age columnist, marketing category expert at Answers.com, and a frequently quoted media resource on breaking business news.
I am president of Arcadia, a communications lab focused on today's most important, cutting-edge issues; lead Consensiv, a services firm dedicated to reputation metrics and advisory for public companies; work as a managing director of TechNexus, a private sector venture collaborative focused on technology innovation; serve as a brand advisor to Orion Era, a space entertainment company, and act as counsel to Futurelab, a global customer-centricity advisory.
I also create curiously entertaining museum audio tours for Amuseum Guides, and record music as Alphonso Mozart. I previously wrote about the intersection of brands & technology innovation for InformationWeek.
In a 140-character world Jonathan Baskin takes the time to choose words -- and use proper grammar -- to illuminate the joys and advantages of great writing. Read this book, use its principles and keep it right alongside Strunk & White.
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