From the Author
From the Inside Flap
It's a t-shirt store, but that isn't really the point. The important part is how the tees are chosen--by the Threadless community. You submit a design, have it critiqued and voted on by fellow Threadless members, and the t-shirts with the most support each week get printed. Simple, and awesomely successful.
The genius of the idea has won admirers among some of the world's foremost business and marketing gurus, and Inc. magazine called Threadless "the most innovative small company in America." But for cofounder Jake Nickell it's always been about "real community, friendships, and working on a fun, cool project together."
Threadless is celebration of that first mind-blowing decade, from an office in the corner of Jake's Chicago bedroom, to a warehouse so big they need go-karts to negotiate it (seriously). Along with Jake's own account of the Threadless story, profiles of the community's favorite designers, and contributions from influential admirers, including Seth Godin and John Maeda, this book brings together 300 amazing tee designs in a year- by-year showcase. Funny, clever, beautiful, totally insane--the best that the Threadless community has created and inspired since 2000.