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Now, NowAudio CD
4.9 out of 5 stars  See all reviews (46 customer reviews)

Price: $10.00 & FREE Shipping on orders over $35. Details
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 : Includes FREE MP3 version of this album.
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MP3 Music, 12 Songs, 2012 $5.99  
Audio CD, 2012 $10.00  
Vinyl, 2012 --  

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Threads – the second full-length release from Minneapolis based Now, Now – explores the fragile and often transitory nature of our existence, our perceived understanding of the world around us and relationships shared with others physically and emotionally. Produced by Howard Redekopp (Tegan and Sara, An Horse, New Pornographers), Threads forms a sprawling sonic endeavor that ... Read more in Amazon's Now, Now Store

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Product Details

  • Audio CD (March 6, 2012)
  • Original Release Date: 2012
  • Number of Discs: 1
  • Label: Trans- Records
  • ASIN: B006WAF3RC
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (46 customer reviews)
  • Amazon Best Sellers Rank: #9,969 in Music (See Top 100 in Music)

1. The Pull
2. Prehistoric
3. Lucie, Too
4. Dead Oaks
5. Oh. Hi.
6. But I Do
7. Separate Rooms
8. Thread
9. Wolf
10. School Friends
11. Colony
12. Magnet

Editorial Reviews

Trans- Records, the new label launched by Death Cab for Cutie guitarist/producer Chris Walla, proudly debuts with the release of the sophomore full-length album Threads from Minneapolis based Now, Now on March 6th 2012. Produced by Howard Redekopp (Tegan and Sara, An Horse, New Pornographers), Threads is a sprawling sonic endeavor of vulnerable vocals giving way to oceans of sound retaining definition via deftly layered guitar parts augmented by lingering synths alternating between background and center stage.

Customer Reviews

4.9 out of 5 stars
4.9 out of 5 stars
3 star
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1 star
Most Helpful Customer Reviews
31 of 38 people found the following review helpful
5.0 out of 5 stars I LOVE this album! November 15, 2012
By mattC
Format:MP3 Music|Verified Purchase
I buy a lot of music, and this is the first review I've ever written, so forgive me if my format is unusual. I had to write a review because I love this album! Seriously, I'd like to court this album for about a year before asking for her father's blessing. He would give it, gladly. I would ask for her hand over a fancy dinner, she would be appropriately surprised and gladly agree. It would be a quiet, beautiful ceremony, just family. Our honeymoon would be at Disneyland. We would have 2 children, a boy and a girl. He would become an astronaut, she the president. They would bear us many beautiful grandchildren. We would be faithful to each other our whole lives (old fashioned, I know). We would die of old age, within 10 days of each other. The funeral would be lovely and our ashes scattered over the Pacific. Lovely, beautiful, spectacular, just like this album. Buy it!
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11 of 13 people found the following review helpful
Format:MP3 Music|Verified Purchase
I buy a lot of music but have never written a review, when I saw that this only had one review I was was shocked. Since buying Threads, I have listened to it over 50 times and it gets better with each listen. For me, that's the true test of good music. It flows very well as a full album and I found that is the best way to listen to it. But for you kids out there that need a standout hit, check out Wolf, Dead Oaks, Prehistoric, and Thread. However, my favorite songs on the album are But I Do and School Friends. This album is so good from start to finish that it is by far my favorite album of 2012 (at this point it's not even close). Do yourself a huge favor, buy this album.
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4 of 4 people found the following review helpful
5.0 out of 5 stars If Paramore started listening to Mew December 7, 2012
Format:MP3 Music|Verified Purchase
If Paramore began listening to Mew (e.g. "And the Glass Handed Kites"), and decided to take a big step toward making real ART, it might sound something like this. The songs themselves are great, but what really sets it apart is the overal SOUND of the album. Rather than sticking to a pile of guitars and such, the mix is filled with enough interesting sounds (not the least of which is the singer's phenomenal voice) to keep you guessing, and to make you forget that, at heart, these are pretty much pop songs. The mix shows not only a command of subtlety, but of RESTRAINT, as most often the tried-and-true wall of generic guitar tones is eschewed in favor of good old, forgotten SPACE. One guitar at a time is not uncommon (as is no guitar at all), and most are executed with a great degree of tonal know-how (one exception is "Oh. Hi.", which serves as the musical equivalent of the drawing of a lamp that is simultaneously a drawing of two faces... at 0:14 the sound of the hand sliding across strings is borderline hysterical). A guitarist that knows the value of midrange and knows that more gain does not usually equal harder-hitting! What a concept! Excellent performances all around, and a great group of songs to boot. What's not to love?
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2 of 2 people found the following review helpful
5.0 out of 5 stars Favorite Album of All Time. Hands down. July 25, 2013
By Shay
Format:MP3 Music
Before this album, I liked Now, Now. I didn't follow them to any large extent, but I'd listened to most of their music and I enjoyed it. I did not immediately pick up this album when it was released. A friend talked me into it. Now I owe that friend big time. Immediately this album shot to my favorite album of all time position, a position previously unwaveringly held by a record I bought years and years beforehand and had loved throughout my childhood. The connection I felt to these songs was extreme. There was passion behind the lyrics, and I loved the way they were sung and accompanied by such soothing, smooth, catchy rhythms. Cacie Dalager has the voice of an angel.

What I love most about this record is the connection between the songs. The album starts with The Pull, a short intro piece that is later reheard, extended and more complete, in the song Thread. The piece is tied in again at the very end of the record in the song Magnet's ending lyrics "Can you feel the pull, can you?" As the song fades away and the album ends, it takes you immediately back to that first piece and you want to listen to the album all over again.

This album is so complete, and, by my standards, much more professional sounding than any of Now, Now or Now, Now Every Children's previous records. This album makes me excited for all of their future products, and I don't think it'll leave my favorite album spot for a long, long time.
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2 of 2 people found the following review helpful
5.0 out of 5 stars ONE OF MY FAVORITE ALBUMS OF ALL TIME May 21, 2013
Format:Audio CD
Literally every song speaks to me on every level of my being. It's amazing beyond words. This is literally one of the most intense indie albums to me.
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2 of 2 people found the following review helpful
5.0 out of 5 stars 5 stars November 19, 2012
Format:MP3 Music|Verified Purchase
I give this a strong four stars. I just bought this album today and have already listened to it at least three times. "Wolf" and "Separate Rooms" stand out to me, but I enjoy listening to the entire album as a whole. Recommended if you enjoy dreampop/shoegazy stuff. This album appeals to me in a way similar to albums like Bloom by Beach House or Civilian by Wye Oak.

*UPDATE* - After a few more days of nonstop listening, I am declaring this a five-star album.
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1 of 1 people found the following review helpful
5.0 out of 5 stars For Me - Top 10 Album Of All Time December 28, 2013
By Jamie
Format:MP3 Music|Verified Purchase
I knew of Now, Now. They have popped up on my radio station regularly over the years (often as Now, Now, Every Children). I never skipped their songs, but never felt like exploring them more. Then one of my friends whose musical taste I highly respect had been listening to Threads quite a bit. I thought - I've always enjoyed what I heard from them, may as well give it a spin. I listened to it online and was hooked. I came here and bought it so I could have it with me always.

As others have said, what makes this album so spectacular is how well it works as an album. The songs intertwine and work so well together that each song compels you to listen to the next. When "Magnet" ends all you can do is start it all over again. I don't really consider any songs standouts since the album really works best as a whole, but over the last 7 months of listening to this I have been partial to "Prehistoric," "Thread," "Dead Oaks," "School Friends," "Colony," "Lucie, Too," and really virtually every other song at one point or another. It's rare in the age of the single to find an album with absolutely no filler songs, let alone one where every song strikes a nerve with the listener.

Scores perfectly on what I consider to be the key qualities of a great album:
1. Musicianship - 5/5
2. Vocals - 5/5
3. Consistency - 5/5
4. Cohesiveness - 5/5
5. Replay-ability - 5/5
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Most Recent Customer Reviews
5.0 out of 5 stars Great album
If you're a Now, Now fan, this is a great choice. The sound quality is great and the lyrics are truly authentic.
Published 7 days ago by Sarah Allen
5.0 out of 5 stars My word.
This is one of the best albums I have ever heard. I accidentally discovered them on Pandora one day. Changed my life. Read more
Published 29 days ago by Amy C.
5.0 out of 5 stars the best album I've heard in years
Honestly, this album is great. There is so much melding together, sonically. I find new reasons to love it more with each listen. Read more
Published 1 month ago by Anthony
5.0 out of 5 stars Good album to console the lonely.
NPR introduced me to this album some time ago. It has such and intimate feel and a vulnerability. It seems like you are in the room with them after the club on a big night where... Read more
Published 1 month ago by Statefunction
5.0 out of 5 stars This is one of my favorite album of all time
I highly recommend this album. This band is incredible, and you can't find another band similar to them. just spectacular
Published 1 month ago by lulu
5.0 out of 5 stars New Fan
Every song is good, I really enjoyed it. If you're into indie bands, check Now Now out! totally worth it.
Published 1 month ago by victoria
5.0 out of 5 stars this is one of the best albums ive ever heard.
this is one of my favorite bands and when you listen you will understand why. they are unique and absolutely amazing.
Published 3 months ago by ilanicole33
4.0 out of 5 stars Great album
I had seen Now Now's performance on Jimmy Fallon (the song, Thread) and really loved the way they sound. All of the songs on this album are pretty great. Read more
Published 6 months ago by Awesomeness
5.0 out of 5 stars Threads
This is the best album ever recorded, perfect for this moment in my life. I just wish I could see them live sometime.
Published 7 months ago by greta
5.0 out of 5 stars Enoyed it
This is my friend's favorite band, so I decided to give them a listen. I enjoyed the album a lot.
Published 10 months ago by Travis Miller
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