"Three Big Ideas: Principles for Post-Recession Success" is a documentary film that reveals the principles featured in the three best-selling business books of the last 30 years: "In Search of Excellence" by Tom Peters and Bob Waterman, "The 7 Habits of Highly Effective People" by Stephen Covey, and "Good to Great" by Jim Collins. The film, which will be broadcast by PBS stations in spring 2010, is an inspiring look at how the concepts from the books can help organizations manage their way through and beyond the recession. Rare footage of Steve Jobs in 1986 provides an inspiring look at the vision that drove the master innovator in his early days. The story of Tennant Company of Minneapolis, which recently innovated chemical-free floor cleaning equipment and has seen a surge in sales during the recession, is one of the examples of how companies are using principles from the books to make progress in hard times. Producer/director Sam Tyler explores why some companies thrive and others do not. The film combines new material with classic footage to bring enduring principles for business success to life. And, the big idea for business in the 21st century -- competing through sustainability -- is explained. Stories and concepts include: GE, McDonald s, Santa Barbara Zoo, Apple, Southwest Airlines, Close to the Customer, Coca-Cola, Intuit, The 7 Habits, The Stockdale Paradox, Productivity through People, Whole Foods, Baptist Health Care, Sustainability, Stew Leonard s, Innovation, The Hedgehog Concept, and more. Andrew Winston, co-author of "Green to Gold", is introduced as an authority on how to use sustainability in competitive strategy. GE s ecomagination platform is the example. In May 2009, The Pew Research Center in Washington, DC released a survey that showed 76% of adult Americans believe that the country s strength is its business sector. The film reveals this finding and suggests that all Americans, whether they like business or not, have a stake in a strong, successful private sector. "Three Big Ideas" will serve as an inspiration and learning model for what is sure to be an eager audience of leaders, managers, and younger workers who will see how the great success authors of the last 30 years are linked through a series of core principles that have driven organizations from Apple to Xerox to sustained high achievement. They will also see how and why some companies are using sustainability to achieve great gains even during a period of recession.
About the Director
Sam Tyler has been producing films about business achievement since 1983, including documentaries for PBS on the three best-selling business books of the last 30 years: "In Search of Excellence", "The 7 Habits of Highly Effective People" and Good to Great". Tyler also helped create The Harvard Business School Video Series. In 2004, he produced a profile of Lance Armstrong. He is a former executive at WGBH, the PBS station in Boston.