Customer Reviews

Three Clicks Away: Advice from the Trenches of eCommerce

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As a warrior in the battle to actually make money via on line commerce and advertising sales I took a special interest in this book. After reading just about every book I could find written in this subject matter over the last 3.5 years I consider myself an expert.

Three Clicks Away begins with the basics of e business and provides new comers with the core knowledge needed to understand more advanced concepts of the trade. Because of the time spent on an excellent narrative of current tools and functions Three Clicks Away is a treasure for both experianced manages as well as the relative novice. The Author presents complex stratagies in the later chapters.

This book was good enough for me to make required reading for the new hires I have made for my company. I have also given the book out to members of my senior management team who do not work directly with e commerce but need to have a working understand in order to better understand the modern day economic landscape.

I suggest this book to any executive who is under pressure to deliver and find the path to profitability, as well as the latest pioneers who are coming on line today.

This booke contains a lot of clichés but no real hands-on advice. Executives facing the challenge to implement e-commerce activities need real insights into this field instead of sketchily drawn strategies. Otherwise they jeopardize the future of ther companies. By the way, ivillage.com and gateway are not the best references for promoting this kind of book. I would not recommend reading this book.

This book provides a good historical perspective of different techniques and strategies that have made firms (large and small) succeed using the Internet. All the chapters are pertinent... each provide Tips or Know-How that any Corporate Manager should learn.

I especially like the way the book was written-- funny, using Real-World examples, and most of all poignant.

Not as technical as the book Net.Gain-- but gives the same impact.

This book summarizes a lot of trivial knowledge that is known and can be obtained from books by people who have a lot more to say. If you need to find out how the web works read Nielsen, if you want to find out about how communities work read Philip's and Alex's Guide to Web Publishing by Philip Greenspun. If you are an executive, read them anyway. Both are very well written and a pleasure to read, making them a fast read as well. Then come back and find out whether this can teach you any more - chances are it won't.

This is a unique book - for real business people trying to navigate ecommerce. By real business people I mean those who are not technical, nor want to be. It troubleshoots the organizational pitfalls and short-sighted, online seductions to help executives think about what running their business online really means. The authors outline interesting, actionable and sound tactics. It's also surprisingly readable - covers a lot of ground in not many pages - and the writing is actually amusing, even funny, in parts. I highly recommend it.

I have read a couple of books on this subject and this is by far the best. I've recommended it to many associates. If you are in or interested in e-commerce this is the only necessity on the market.