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Comment: This book has already been loved by someone else. It MIGHT have some wear and tear on the edges, have some markings in it, or be an ex-library book. Over-all it is still a good book at a great price! (if it is supposed to contain a CD or access code, that may be missing)
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Three Steps to Yes: The Gentle Art of Getting Your Way Paperback – February 19, 2002

4.7 out of 5 stars 20 customer reviews

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Editorial Reviews

From Publishers Weekly

Whether parents are talking with their children or managers are trying to get employees to work harder, how we convey our message is crucial. According to Bedell, a sales consultant and trainer, "Persuasion is the difference between having potential and achieving your potential." He believes that once people understand three key principlesAfulfill personal needs, be credible and communicate persuasivelyAthey will painlessly master the art of getting what they want. Aimed at a general audience of "poet" persuaders who aren't sales professionals, Bedell's guide offers a variety of examples from both home and work life. For instance, he tells of two co-executives who joined a company at the same time, one of whom was so difficult to deal with that everyone ended up working through the second individual until the easy-to-deal with man was promoted while the other was fired. Similarly, at home, kids don't want to deal with a confrontational parent who finds fault with everything. Bedell urges people to "Be easy-toAeasy-to-buy, easy-to-deal-with, easy-to-do-business with and easy-to-live with." His advice should help readers handle their personal and professional interactions more effectively, while Bedell's comforting tone will reassure them. Still, this breezy volume will only help readers who are ready to consciously take the time to consider all their interactions ahead of time, something that may be difficult in today's fast-paced world.
Copyright 2000 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Review

"The book is splendid. It's a practical, powerful and lively fusion of tough-minded theory you can remember with examples you won't forget."
-- Michael Mills, director of Professional Services, Davis Polk & Wardwell


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Product Details

  • Paperback: 256 pages
  • Publisher: Crown Business (February 19, 2002)
  • Language: English
  • ISBN-10: 0609807196
  • ISBN-13: 978-0609807194
  • Product Dimensions: 5.3 x 0.6 x 8 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #1,103,687 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
"Three (3) Steps to Yes: The Gentle Art of Getting Your Way", by Gene Bedell is the best book on persuasion I've ever read. ("How to Win Friends and Influence People" does come close.) I used Mr. Bedell's ideas and wisdom gleaned from the book today very effectively with clients (see below) and enjoyed how well they worked. I felt good, and my clients felt good. I do career management for very difficult, highly skeptical, high-functioning populations of attorneys, physicians, and PhD scientists--all of whom are educated beyond their abilities, esp. their ability to market themselves. Thorsten Veblen used the phrase "trained incapacity" to describe my clients, people who..., well, you get the idea. Some are too smart for their own good. They truly need "emotional intelligence", "social competence", and healthy street smarts. "3 Steps to Yes" delivers. Mr. Bedell is a non-ideological realist and a "people person" with integrity. He clearly understands what makes us tick, and how to make non-manipulative use of our our "personal", "credibility", and "self-interest" needs. I'm recommending this book to all of my "socially-challenged" clients and friends, myself included.
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Format: Hardcover
Excellent book that reads like your having a conversation with Gene Bedell. What makes this an exceptional book is that it has an immediate impact on one's selling approach and style. I started using the ideas and 3 steps the next day. It is highly credible process, because Gene Bedell is a well recognized leader in selling anything, but particularly complex computer systems, where the invisible needs to be sold.
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Format: Hardcover
Everyone sells and everyone wants to year "yes" in the marketplace of life. Satisfy customers' personal needs and you can get them to "yes," according to author Gene Bedell.
After doing all the research, Gene Bedell shows you three simple skills to get people to say yes to your products and services and feel positive about you, your offerings, and your company. It doesn't get any better than that.
The Three Steps to Yes are powerful in their simplicity: really fill your customers' personal needs; be competent and trustworthy; and communicate persuasively. That's the truth. That's all there is to it.
If these are not already your results, Bedell can get you there in 241 pages of boiled down simple methods you can not only understand but also use realistically in everyday life without changing your personality, personal style or values.
Buy the book and give it to every one of your kids at high school graduation or this Christmas, to you can enjoy your retirement!
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Format: Hardcover
I've been in sales and marketing for a long time. Probably read most of the books on the subject. So many times we read and gather all the information, but have just that, clumps of information. This book takes all the clumps and smooths them all together. Easy to read and comprehend. A MUST HAVE for anyone hoping to sell a product but is tired of all the old sales tricks, you know the ones, as produced in "The Closers". If you just follow the lead set in this book, you will find yourself building relationships where many referrals will follow. Fantastic book. Wish I had it at my disposal 5 years ago.
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Format: Hardcover Verified Purchase
3 Steps To Yes is truly a magnificent work!

Mr. Bedell's book came highly recommended and not only did it live up to its praise, it far surpassed it!
As a student of positive persuasion, I've read numerous books on this subject; many of which are excellent. This book is the best (along with Carnegie's "How To Win Friends . . . ") as, not only is the information top-notch; the author's instruction is simple-to-apply, and immediately applicable. His stories, used as examples from which we all can learn and benefit, are interesting, compelling, and I know it allowed me to see myself utilizing these wonderful win/win methods in my own life. Parents will especially love his advice regarding persuading children in a way that will benefit everyone involved. In fact, although there are lots of helpful business examples throughout the book, if you are a parent or plan to be one, you'll want to own this book for that reason alone.
This is one of those books that you'll most likely want to buy as gifts for loved ones and anyone else you wish to be successful in their lives.
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Format: Hardcover
Gene is my brother, and I know the content of his book works, because I've seen it in action. I was constantly amazed that he always seemed to "get his way," at home during minor scuffles, and in business going head-to-head with some major company players. After reading his book, I understand that his approach is not just one sibling's influence over another, or bullying in the business world. He MAKES people want to do what, initially, they voiced very strong opposition to. I've now tried incorporating his ideas into my day-to-day behavior, and they work! This book truly IS for everyone, from mothers and mechanics, to little sisters and CEO's.
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Format: Hardcover
Arms crossed and a scowl on her face, the body language from my prospect was so negative that I could see I was in for a tough meeting. I had worked for months to get this far, had prepared diligently, and now saw the meeting slipping away.
What to do? The previous night I had read about half of 3 Steps to Yes by Gene Bedel. Why not put Bedel to the test? At the end of the hour my prospect and I had built the foundation for an effective relationship. No more scowls. Needless to say, I went home and finished the book!
3 Steps to Yes is a quick read. This is not a book of tricks, gimmicks, and hard-sell tactics. It provides a simple framework, sound advice, and lots of examples for situations at home or office where selling your ideas is critical. I particularly liked the last chapter, a two-page summary of Bedel's major lessons. It's a great quick review.
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