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Thriving in the New Economy: Lessons from Today's Top Business Minds Hardcover – December 30, 2009

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Editorial Reviews

From the Inside Flap

The world's top business leaders help you survive and thrive in today's economy

These are make-or-break times for business leaders and their organizations. Economic contraction and plummeting consumer confidence have made this a defining moment in the new economy. Whether you're a business owner, a manager, or a team leader—in any industry—you face unprecedented conditions and tough challenges daily.

Thriving in the New Economy gives you a unique look at what some of today's best economic and business minds are doing to stay ahead of the pack. Filled with profiles of top industry leaders, the book offers inspirational personal stories, useful advice, and actionable strategies you can use immediately to skirt financial peril, seize opportunities, and flourish in today's economy.

Take a tour inside the heads of some of the biggest names in business, including:

  • Financial publisher Steve Forbes

  • Vanguard Group founder Jack Bogle

  • Former director of the National Economic Council Larry Lindsey

  • Saks CEO Steve Sadove

  • Toyota Motor Sales U.S.A. President Jim Lentz

  • Renowned economist David Malpass

  • Real estate industry leaders Don Peebles, Richard LeFrak, and Ron Peltier

  • And many more!

With a Foreword by H. Wayne Huizenga, founder of Waste Management, Inc., Blockbuster Video, and AutoNation and owner of the Miami Dolphins and with an Afterword by former New York City mayor Rudy Giuliani, Thriving in the New Economy offers the kind of business and leadership wisdom you'll find nowhere else. If you're struggling to stay afloat in these rough economic waters, this book offers safe passage—and a competitive advantage.

From the Back Cover

"Thriving in the New Economy is a must-read for anyone who wants to think big. Leaders are people who can look at a crisis and act accordingly. This book has strategies from business leaders who do just that. Lori Ann LaRocco sits down with some of the biggest and brightest minds on Wall Street and has them open up and tell their stories in a compelling, page-turning book."
—DONALD TRUMP, Chairman and President, The Trump Organization

"Lori Ann's book is a fast read and gives some interesting perspectives on the disaster that we're currently coming out of and some predictions for the calamity that we are now facing."
—BERNIE MARCUS, cofounder of Home Depot and Chairman, Marcus Foundation

"A fascinating analysis of the recent American financial markets directly from the mouths of major participants, all of whom are unusually articulate and able to convert complex issues into easily understood concepts. A must-read for both the novice and the professional, yet in a style that makes for easy and enjoyable reading."
—LEONARD STERN, Chairman and CEO, Hartz Group

"Lori Ann LaRocco has edited and written a compendium from a group of successful innovators and investors . . . it is a very worthwhile read. Our thanks to her for doing this."
—John Gutfreund, former CEO, Salomon Brothers and President, Gutfreund & Company

If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 77%). Print edition purchase must be sold by Amazon. Learn more.


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Product Details

  • Hardcover: 304 pages
  • Publisher: Wiley; 1 edition (December 30, 2009)
  • Language: English
  • ISBN-10: 0470557311
  • ISBN-13: 978-0470557310
  • Product Dimensions: 6.3 x 1.1 x 9.3 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,655,260 in Books (See Top 100 in Books)

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More About the Author

Lori Ann LaRocco is an American Journalist and is also the author of "Thriving in the New Economy" (Wiley, 2010) and the upcoming book, "Opportunity Knocking" (Agate Publishing, 2014).

As Senior Talent Producer at CNBC, Lori Ann has the ear of some of the world's biggest business minds. Lori Ann has been working at the network since 2000. She was first hired as one of Maria Bartiromo's producers on her first primetime show, "Market Week." Lori Ann has produced and booked interviews with some of the biggest names in business. Her track record has garnered her trust and respect, from Wall Street to Washington. Lori Ann's relationships with top business leaders have earned her first access to business deals in the billions of dollars, enabling her show, "Squawk Box," to break the news first. Prior to joining CNBC, Lori Ann was an anchor, reporter and assignment editor in various local news markets around the country.

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13 of 15 people found the following review helpful By James G. Rickards on January 8, 2010
Format: Hardcover
Imagine you're friends with some of the most intellectually stimulating and financially successful people in the world and you invited them all to dinner one night. Imagine they came and took turns sharing their greatest insights into the sources of the financial crisis, where we are today and what the best opportunities are going forward. And finally imagine someone could write it all down and get this salon published as a guide for the rest of us. That's pretty much what you've got in Lori Ann LaRocco's new book, "Thriving in the New Economy." The guests in this salon are definitely the "A List" including Larry Lindsey, Wilbur Ross, Rudy Giuliani, Wayne Huizenga, Bob Doll and many others. And the conversation is lively thanks to LaRocco's guest selection, personal relationships and conversational prompts. Larry Lindey tell us that IQ points and academic achievements are not enough to provide good economic stewardship; you need real world market experience and a feel for what markets are actually telling you. He warns against the dangers of cognitive bias and gives us tips for maintaining an objective, analytic approach free of ideological baggage. The contribution of Wilbur Ross is fascinating. We all know the chronology of the meltdown too well from Bear to Lehman to AIG. Ross goes over this ground not just as a simple chronology but by retracing his mental processes as he first minimized dangers in his own portfolio and then maximized opportunities in seeking gems amid the financial wreckage.Read more ›
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4 of 5 people found the following review helpful By The Shocker on July 6, 2010
Format: Hardcover
As a producer of a fast-growing radio show, I've read through many, many books of potential guests looking to get airtime. A majority of the works I receive are fluff and unoriginal. Lori Ann's new book is quite the opposite, however. Clearly, her time at CNBC has served as a valuable tool in expressing her thoughts and information in a clear and coherent manner. "Thriving in the New Economy" gives readers an insight from top experts and leaders who have talked the talk and walked the walk. A must-read masterpieces this is. Enjoyable and loving, insightful and captivating.
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Format: Hardcover Verified Purchase
As a Ph.D. in mathematics, a computer scientist and an investor in equities and currencies,I admit, my economist daughter is likely right--I am a bigger nerd than she. But Lori Ann LaRocco's book is not just for the quant guys, nor the algo gals, but for the everyday Jane or Joe who wants to pick the brains of the greatest business minds of the last four decades. Number crunching is something I am very good at; but, how to look at the big picture, seize the moment, and capitalize on what was potentially the collapse of the world's economies is a lesson that I learned from the 23 great minds that Lori Ann features in her book. Without giving away too much, I was mesmerized by Pimco's Paul McCulley, who not only talks about how to thrive in the new economy but defines the "new normal". Peter Cohen's frank assessment of the Lehman Brother's collapse hints at what I suspect may have happened. Larry Lindsey talks about the challenge to investors as more power is shifted to Washington--the hazards of greater government involvement in business. Vanguard founder Jack Bogel invests one hundred percent of his money in his own funds and shares how it is allocated. Bob Doll admits that we may be in the middle of another "16 year flat period" for equities; while he views inflation not deflation as the greater threat. Not surprising is the accuracy of the predictions that nearly all of these men and women make as to the course of the markets and the economy over the short term and their nearly unanimous optimism over the long term. It was a pleasure to learn from them and the likes of Steve Forbes, Abby Joseph Cohen and Richard LeFrak to name a few. I find myself picking up the book from time to time and rereading some of my favorite passages when I need inspiration.
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