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Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World Hardcover – December 23, 2008

ISBN-13: 978-0470740149 ISBN-10: 0470740140 Edition: 1st

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Product Details

  • Hardcover: 344 pages
  • Publisher: Wiley; 1 edition (December 23, 2008)
  • Language: English
  • ISBN-10: 0470740140
  • ISBN-13: 978-0470740149
  • Product Dimensions: 9.1 x 5.9 x 1.2 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,657,657 in Books (See Top 100 in Books)

Editorial Reviews

Review

"...looks at the power and impact social networking sites are having in our personal and professional lives." (The Daily Telegraph, November 11th 2008)

From the Back Cover

Throwing Sheep in the Boardroom is the first book written for a wide audience about the powerful trend that is reshaping your life: the Web 2.0 social networking revolution. Throwing Sheep in the Board is about how the Web 2.0 revolution is transforming your life, your work, and your world.

Combining a pop sociology approach with rigorous analysis rich in economic history and organizational behaviour, Matthew Fraser and Soumitra Dutta have written a lively and provocative book about the global popularity of social networking platforms – from MySpace and Facebook to YouTube, Wikipedia and Twitter. Social networking sites are a global phenomenon. Sites like MySpace and Facebook now boast hundreds of millions of members. Online social interaction has become an indispensable part of their daily lives. Fraser and Dutta examine the powerful forces driving this social e-revolution, describe the equally powerful reactions to it, and make predictions about its long-term consequences.

The book is organized around three major themes: identity, status, and power. Following the explosion of Web 2.0 social platforms, identities are becoming increasingly multi-faceted, status is becoming more democratically based on performance, and power is being diffused from centralized vertical structures to horizontal networks. These are powerful changes with profound, far-reaching implications for how we organize our lives, our institutions, and our society.

Taking its title from the whimsical “sheep throwing” application used by members of sites like Facebook, the book concludes with reflections on the Web’s potential to revitalize social capital and civic participation through e-government and e-democracy. Throwing Sheep in the Boardroom will be enjoyed by educated readers with an interest in social trends, consumer behaviour, psychology, history, politics and economics.


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8 of 10 people found the following review helpful By JG on January 25, 2009
Format: Hardcover
I found this book easy and enjoyable to read. Once I picked it up and started reading, I couldn't put it down. The book looks at social networking sites and Web 2.0 platforms in general and their impact on corporate and institutional structures. It is a fun read--it covers topics such as how to "un-friend" a friend and other social networking etiquette, little-known facts about the beginning of social networking sites, democracy 2.0 (Obama), privacy issues and the nature of social networking's democratic, horizontal structure compared to the vertical structure of most of our society's institutions (corporations, churches, governments, schools, etc.). This is a fascinating and engrossing book about a timely topic. PS - An interesting tidbit from the authors: Bill Gates has a page on LinkedIn. I checked it out; it's true. Not surprisingly, Bill is not taking any inmail or introductions.
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4 of 5 people found the following review helpful By K. Marko on June 10, 2009
Format: Hardcover
I reviewed this book for Processor Magazine (June 6th issue at [...]) and while the authors give a nice summary of social networking for the uninitiated, for my taste they too often uncritically fall for the hype.

If you're a middle manager who's never used a social site and who's only familiarity with Twitter is Conan's "Tweet of the Week", Throwing Sheep will have you believing that social networking is poised to upend your company's entire business model. While I don't deny the utility of Web 2.0 social sites for certain businesses and products (particularly those targeting young people or selling consumer products), I don't see them as significant as the printing press or even television -- not yet anyway.

Aside from the breathless hype, my other gripe with the book it that it's long on anecdotes and short on analysis. It often reads like a Lexis/Nexis dump of every news story with even the most remote Web 2.0 angle, however as I note in my Processor review, it's lacking in proscriptive recommendaions or strategies for how businesses can effectively start using the technology. For that, I would recommend Groundswell: Winning in a World Transformed by Social Technologies by Li and Bernoff.
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8 of 12 people found the following review helpful By Dr. Cathy Goodwin TOP 1000 REVIEWERVINE VOICE on March 26, 2009
Format: Hardcover
I was looking forward to reading this book because I participate actively in social networking for my own business. I recommend social marketing to my own clients and help others use Facebook, Twitter and blogs.

Mostly the book seems to get it right. I enjoyed reading the contrast of Facebook versus Friendster. I appreciated the discussion of the wide acceptance of wikipedia. The section on the horrific consequences of getting googled seemed plausible and scary, but I wonder how many people actually are affected.

What stopped me cold was the discussion of Amazon book reviews on page 169. According to the authors, one Garth Risk Hallberg received a glowing Amazon review for his first book. Hallberg was thrilled till he realized that Grady Harp, the reviewer, had been paid to write the review.

The authors say:

"Harp, it turns out, wasn't an enlightened consumer at all. He was a regular, paid reviewer for Amazon - no different from a freelance book reviewer in the book sections of the New York Times or the Daily Telegraph."

When I first read this statement, I thought the authors were saying Amazon pays reviewers. That's simply not accurate. I am an "Amazon 500" reviewer and Vine reviewer. Amazon doesn't pay me a dime.

I do get a limited number of books from the Vine program but I'm allowed to review them any way I want. Most are advance copies that have no monetary value. There is absolutely no encouragement to write a favorable review, let alone a glowing one.

Hallberg's publisher presumably paid a reviewer to write a glowing review. I was surprised to discover that a Top 10 reviewer was getting paid, although I know of services that promise to write you a glowing review for money.
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Format: Hardcover Verified Purchase
This journey is new to me and I'm enjoying the train of thought. A challenging new path of digital traval and interesting to see ho their theme holds together. I betting they're on a solid path
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1 of 4 people found the following review helpful By Wolfmont on March 28, 2009
Format: Hardcover
I did not write the original review that came up here, and I don't know why it was posted under my name. I tried to delete the review, but was unable to do so. So, I have removed the contents of the review.
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