Great marketing and media information and market insights. Media costs right on the money. Very professional. Very useful. Highly recommend the Thumbnail Media Planner! --User/Marketing Director --User
The Thumbnail Media Planner is published to provide marketers, agencies, advertisers, media, entrepreneurs, and academics with a professional grade media planning/buying information which they would find difficult to obtain elsewhere, e.g., projected 2010 media outlook and costs. --Publisher --Publisher
I create full web marketing plans for my clients who want to break into the Internet via the web with a focus on search marketing and call-to-action oriented content. This little book takes note of several emerging Internet-based marketing trends. With insights and latest data on the full range of media, including TV, radio, internet (incl. rich media), outdoor and much more, plus Top 100 Markets, at-a-glance section organization, and a helpful glossary, this pocket-sized reference is a quick, lightweight companion on the way to the office, cab or flight. Take it to the hotel and review before the big client meeting. There are tons of ways to make the most of this handy tool. I've seen how it can make the difference when quick numbers and insights are what's needed to sketch out a media buying plan. --User
About the Author
Ronald Geskey has 30 years of senior media management experience at leading US advertising agencies -- Leo Burnett, D'Arcy, and Campbell Ewald. Geskey's clients included large and small companies in automotive, packaged goods, fast food, retail, business to business and more. Geskey holds a masters degree and post graduate education from Wharton, Northwestern, and MSU.