Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing [Paperback]

Heather Lutze (Author)

Book Description

Publication Date: November 18, 2011

Join the conversation ... People are talking about your company online ... Do you know what they are saying? You should.

If you are a CEO, Business Owner or Marketer, would you like to: get ahead of your competitors; develop an overall social media road map for your business to follow; create pathways so your customers can find you in all the new ways they prefer; manage and enhance your company s reputation and position; track the true return of your investment from any social media campaign; know which online tools work best with social media; maximize your exposure with mobile marketing; and do it all with No Geek Speak?

Thumbonomics: The Essential Business Roadmap to Social Media and Mobile Marketing shows you why your website is no longer enough. Created by acclaimed Internet Marketing Expert and Communicator Heather Lutze, Thumbonomics takes you step-by-step through the development and implementation of your social media marketing program. Her exclusive Findability Makeovers showing you real results for real companies are included.

Thumbonomics shows how to successfully engage social media's Big Five: Blogging, YouTube, Facebook, Twitter and LinkedIn.

What do Tony Hseih-CEO of Zappos, John Hickenlooper-Governor of Colorado, Charlie Cole-VP of Online Marketing for Lucky Brand and Bill Gerth-Head of Comcast Twitter Team have in common? Findability and Success ... they ve done it through the techniques highlighted and recommended in Thumbonomics.

Does Geek Speak Overwhelm You?
No longer ... with Thumbonomics, you ve the latest in the social media world produced in your own language, not techno-speak that can glaze your eyes over. Internet Marketing Expert Heather Lutze is your guide as she reveals the key techniques in mastering:

• The Big Five: Blogging, YouTube, Facebook, Twitter and LinkedIn.
• Creative online marketing strategies that will outcompete your competitors.
• The latest strategies for a successful pay-per-click campaign.

Are you ready to take your business into the brave new world of social media? Don t miss out on the biggest marketing opportunity since the invention of television!

In your hands is an easy-to-implement strategy and tactics for social media marketing for you and your team. What might have taken years to figure out is within these pages.

Editorial Reviews

Review

The #1 complaint I hear when speaking with entrepreneurs about social media is the amount of time it takes to keep up with it. I highly recommend Thumbonomics to these crazy busy business owners as a real roadmap to success. Lutze outlines a clear plan of attack and demonstrates how to achieve a high ROI from your social and mobile marketing plan. It's a must read for any CEO or leader. --Laura Stack, President of the National Speakers Association and Author of SuperCompetent

Heather Lutze clears through the wild brush of techno-babel speak with decisive flair. Her clear, bullet lists of actionable take aways promise to make this an indispensable guide for successful entrepreneurs in the coming years. --Gillan Muessig, Founding President, SEOMoz.org

Thumbonomics was a great for me as I have been amused at social media and pretty decided it was not worth investment for us. Heather' book is extremely insightful and addressed all of my fears and concerns about how it would affect our company. I think it is a must read for all management as it is only when we as managers truly understand how profoundly the internet will affect all facets of our business that we will be able to empower our team to rise to this challenge. --Laura Stack

Thumbonomics is like having a personal coach for social media marketing mastery. With passion, wit and clarity, author Heather Lutze provides a process that works, broken down is simple, manageable steps anyone can follow. I recommend it highly. - Anthony Robbins, World renown authority on psychology of leadership, negotiations, organizational growth and peak performance --Anthony Robbins, World Renowned authority on psychology of leadership,

Thumbonomics was a great for me as I have been amused at social media and pretty decided it was not worth investment for us. Heather' book is extremely insightful and addressed all of my fears and concerns about how it would affect our company. I think it is a must read for all management as it is only when we as managers truly understand how profoundly the internet will affect all facets of our business that we will be able to empower our team to rise to this challenge. --Jeff Amon, VP Sales, Global Product Resources

From the Inside Flap

If you are a CEO, Business Owner or Marketer, would you like to: get ahead of your competitors; develop an overall social media road map for your business to follow; create pathways so your customers can find you in all the new ways they prefer; manage and enhance your company s reputation and position; track the true return of your investment from any social media campaign; know which online tools work best with social media; maximize your exposure with mobile marketing; and do it all with No Geek Speak?

Thumbonomics: The Essential Business Roadmap to Social Media and Mobile Marketing shows you why your website is no longer enough. Created by acclaimed Internet Marketing Expert and Communicator Heather Lutze, Thumbonomics takes you step-by-step through the development and implementation of your social media marketing program. Her exclusive Findability Makeovers showing you real results for real companies are included.

See all Editorial Reviews

Product Details

• Paperback: 376 pages
• Publisher: Findability Press; First edition (November 18, 2011)
• Language: English
• ISBN-10: 0983866708
• ISBN-13: 978-0983866701
• Product Dimensions: 8.4 x 5.6 x 1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (39 customer reviews)
• Amazon Best Sellers Rank: #911,503 in Books (See Top 100 in Books)

More About the Author

Heather is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact--The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes and workshops are delivered with the same witty, "no-geek-speak" style that has managed to demystify internet marketing for countless business owners.

Breaking free of corporate "cubicle" jobs well over ten years ago with nothing more than a dream of entrepreneurship and a basement computer, Heather has built her business into a multimillion dollar Denver SEM company--the Findability Group.

These days, you will usually find Heather either preparing to leave for a speaking engagement or just getting back from one. (Apparently, jet-lag is not an issue.) As for her "street cred," Heather spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing. She is a member of the National Speaker's Association, a sought after Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery in Fiji and London. And yes, Heather has even been on Oprah twice.

Heather founded Findability Group in 2000 in response to all the frustrated web site owners who had paid good money for beautiful, high-tech web sites that weren't bringing in business. Heather speaks around the US and Globally, please visit her at www.Findability.com.

Most Helpful Customer Reviews

2 of 2 people found the following review helpful

5.0 out of 5 stars The Greatest Book Ever about Socail Media September 18, 2012

By Douglass

Format:Paperback

Man does this woman get it. Heather Lutze is a Diva amongst Divas. She understands social media and teaches how anyone can master the art. I highly recommend this book. If you ever get a chance to attend on of her classes, it is well worth it.

1 of 1 people found the following review helpful

5.0 out of 5 stars Heather is the best! March 28, 2013

By Cindy Kent

Format:Paperback

Heather's books are easy to follow and to implement. My business has increased over 50% since attending my first seminar with Heather. I use the books daily in my social media efforts and recommend them to every business owner that feels lost and overwhelmed around today's new ways to market. I hope she writes many more!

1 of 1 people found the following review helpful

5.0 out of 5 stars Awesome Social Media Book March 8, 2013

By Latisha Hardy

Format:Paperback

Thumbonics by Heather Lutze is an amazing read! It doesn't matter if you are just learning or have already gotten your feet wet in social media, this book will either get you going or enhance whatever it is you are doing! Highly reccomended for anyone trying to create a presence in social media!