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Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing Paperback – November 18, 2011
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Heather Lutze clears through the wild brush of techno-babel speak with decisive flair. Her clear, bullet lists of actionable take aways promise to make this an indispensable guide for successful entrepreneurs in the coming years. --Gillan Muessig, Founding President, SEOMoz.org
Thumbonomics was a great for me as I have been amused at social media and pretty decided it was not worth investment for us. Heather' book is extremely insightful and addressed all of my fears and concerns about how it would affect our company. I think it is a must read for all management as it is only when we as managers truly understand how profoundly the internet will affect all facets of our business that we will be able to empower our team to rise to this challenge. --Laura Stack
Thumbonomics is like having a personal coach for social media marketing mastery. With passion, wit and clarity, author Heather Lutze provides a process that works, broken down is simple, manageable steps anyone can follow. I recommend it highly. - Anthony Robbins, World renown authority on psychology of leadership, negotiations, organizational growth and peak performance --Anthony Robbins, World Renowned authority on psychology of leadership,
Thumbonomics was a great for me as I have been amused at social media and pretty decided it was not worth investment for us. Heather' book is extremely insightful and addressed all of my fears and concerns about how it would affect our company. I think it is a must read for all management as it is only when we as managers truly understand how profoundly the internet will affect all facets of our business that we will be able to empower our team to rise to this challenge. --Jeff Amon, VP Sales, Global Product Resources
From the Inside Flap
Thumbonomics: The Essential Business Roadmap to Social Media and Mobile Marketing shows you why your website is no longer enough. Created by acclaimed Internet Marketing Expert and Communicator Heather Lutze, Thumbonomics takes you step-by-step through the development and implementation of your social media marketing program. Her exclusive Findability Makeovers showing you real results for real companies are included.
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Top Customer Reviews
Judith BrilesThe Confidence Factor: Cosmic Gooses Lay Golden Eggs
A road map (remember those?) shows you how to get where you want to go, calls attention to major landmarks along the way, and helps orient you when you're lost.
Lutze does all this and more in this very helpful book.
One of the things I most appreciate about Heather is that she's incredibly intelligent and passionate about her subject (social media marketing, SEO, etc) and yet manages to convey that wealth of information in a format that is easily read, enjoyed, digested, and...most importantly - applied!
This is a step-by-step guide. If you're a social media marketing maven, you'll probably find some of the early material rudimentary. Keep going - she's just laying a foundation for the power that comes later and you'll find a gem or two.
If you're new to social media marketing, or have been dabbling - even extensively, but without really knowing what you're doing or why you're doing it, this is an incredible resource and the only one you'll need for a long time. This book is for you!
Thank you Heather Lutze for putting together this guide - it's helpful, I can use it, and it's fun. (What more could anyone ask? :)
I was first introduced to Heather, when I saw her on stage at Tony Robbins Business Mastery event in Fiji. WOW! She really captivated us and educated us. I immediately read her first book, The Findability Formula, upon returning home. Again, taking what she had taught us so well and putting it into action, so it has quantifiable meaning to my business - not, "oh, that was such a great book..." The ROI on this read is through the roof!
A MUST tool for those looking to understand and implement proven ways to grow your business through Mobile Marketing and Social Media.
Heather's book narrows down what I need to pay attention to and gives specific steps to getting it done. I try to encourage clients to live by the 80/20 rule, where 20% of the effort nets 80% of the results. In Social Media, 80% of the effort could be expended before a single lead is generated. The "Big 5" of social media - Facebook, LinkedIn, Youtube, Twitter, and Blogging - are the 80% that deserve attention. Heather does a great job of distilling how to make each one sing without devoting our lives to it.
The book is an easy read - deliberately so - and there are great examples from real-life campaigns that make it both do-able and inspiring about what can be accomplished with social media, which is a LOT.
Highly recommended for finally getting social media up and running in 2012.
Most Recent Customer Reviews
I would highly recommend this book. Heather Lutze does a great job in explaining how to position your website on the first page of Google.Published 15 months ago by Carley
Great book to help both individuals and businesses understand social media. I would strongly recommend this book to everyone who wants to increase their social presence.Published 22 months ago by Aileen Ellis
This book is a must have if you own a business or do any Marketing. Heather explains in depth how to and also gives links to updates to make sure her book is relevant. Read morePublished on August 27, 2013 by rmend
The day I got the book I sat in my living room reading it until 4am in the morning. Heather is brilliant. And the book is 5 star.Published on April 7, 2013 by Jay Townsend
Heather's books are easy to follow and to implement. My business has increased over 50% since attending my first seminar with Heather. Read morePublished on March 28, 2013 by Cindy Kent
Thumbonics by Heather Lutze is an amazing read! It doesn't matter if you are just learning or have already gotten your feet wet in social media, this book will either get you... Read morePublished on March 8, 2013 by Latisha Hardy
Infinitely readable and entertaining. Oh, yeah, and packed full of information. A clear and concise plan for making social media work. I am dutifully following Heather's advice.Published on March 7, 2013 by Melanie B. Smithson
I considered myself to be a social media novice until I read this book by Heather Lutze. I now feel more confident and knowledgeable about social media. Read morePublished on March 7, 2013 by Richard Bryan
Thumbonomics is a a book I am recommending to all my clients! It is great to have a guide to help demystify social media for them and have something in their hands that is so... Read morePublished on March 5, 2013 by Barbara Brannen