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Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing Paperback – November 18, 2011

5 out of 5 stars 42 customer reviews

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Editorial Reviews

Review

The #1 complaint I hear when speaking with entrepreneurs about social media is the amount of time it takes to keep up with it. I highly recommend Thumbonomics to these crazy busy business owners as a real roadmap to success. Lutze outlines a clear plan of attack and demonstrates how to achieve a high ROI from your social and mobile marketing plan. It's a must read for any CEO or leader. --Laura Stack, President of the National Speakers Association and Author of SuperCompetent

Heather Lutze clears through the wild brush of techno-babel speak with decisive flair. Her clear, bullet lists of actionable take aways promise to make this an indispensable guide for successful entrepreneurs in the coming years. --Gillan Muessig, Founding President, SEOMoz.org

Thumbonomics was a great for me as I have been amused at social media and pretty decided it was not worth investment for us. Heather' book is extremely insightful and addressed all of my fears and concerns about how it would affect our company. I think it is a must read for all management as it is only when we as managers truly understand how profoundly the internet will affect all facets of our business that we will be able to empower our team to rise to this challenge. --Laura Stack

Thumbonomics is like having a personal coach for social media marketing mastery. With passion, wit and clarity, author Heather Lutze provides a process that works, broken down is simple, manageable steps anyone can follow. I recommend it highly. - Anthony Robbins, World renown authority on psychology of leadership, negotiations, organizational growth and peak performance --Anthony Robbins, World Renowned authority on psychology of leadership,

Thumbonomics was a great for me as I have been amused at social media and pretty decided it was not worth investment for us. Heather' book is extremely insightful and addressed all of my fears and concerns about how it would affect our company. I think it is a must read for all management as it is only when we as managers truly understand how profoundly the internet will affect all facets of our business that we will be able to empower our team to rise to this challenge. --Jeff Amon, VP Sales, Global Product Resources

From the Inside Flap

If you are a CEO, Business Owner or Marketer, would you like to: get ahead of your competitors; develop an overall social media road map for your business to follow; create pathways so your customers can find you in all the new ways they prefer; manage and enhance your company s reputation and position; track the true return of your investment from any social media campaign; know which online tools work best with social media; maximize your exposure with mobile marketing; and do it all with No Geek Speak?

Thumbonomics: The Essential Business Roadmap to Social Media and Mobile Marketing shows you why your website is no longer enough. Created by acclaimed Internet Marketing Expert and Communicator Heather Lutze, Thumbonomics takes you step-by-step through the development and implementation of your social media marketing program. Her exclusive Findability Makeovers showing you real results for real companies are included.
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Product Details

  • Paperback: 376 pages
  • Publisher: Findability Press; First edition (November 18, 2011)
  • Language: English
  • ISBN-10: 0983866708
  • ISBN-13: 978-0983866701
  • Product Dimensions: 7 x 2.5 x 2.5 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (42 customer reviews)
  • Amazon Best Sellers Rank: #1,566,335 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
If you think you know all you need to know about social media--wake up. You don't. Heather Lutze is an amazing guru to have at your fingertips to guide you, teach you and show you how to become a rockstar in the competive world of marketing and branding. Create a marketing campaign with Twitter. Of course. LindkedIn and Facebook--absolutely. She and her team have done transformation positioning for many--well-known and not so well-known ... and she can shows you how to do it as well. The Findability Makeovers at the end of the chapters takes you through steps she did to morph several companies. Excellent resource--get it--keep it--don't loan it out ... you won't get it back!

Judith BrilesThe Confidence Factor: Cosmic Gooses Lay Golden Eggs
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Format: Paperback
Heather Lutze's Thumbonomics is exactly what it claims to be: A roadmap to social media & mobile marketing.

A road map (remember those?) shows you how to get where you want to go, calls attention to major landmarks along the way, and helps orient you when you're lost.

Lutze does all this and more in this very helpful book.

One of the things I most appreciate about Heather is that she's incredibly intelligent and passionate about her subject (social media marketing, SEO, etc) and yet manages to convey that wealth of information in a format that is easily read, enjoyed, digested, and...most importantly - applied!

This is a step-by-step guide. If you're a social media marketing maven, you'll probably find some of the early material rudimentary. Keep going - she's just laying a foundation for the power that comes later and you'll find a gem or two.

If you're new to social media marketing, or have been dabbling - even extensively, but without really knowing what you're doing or why you're doing it, this is an incredible resource and the only one you'll need for a long time. This book is for you!

Thank you Heather Lutze for putting together this guide - it's helpful, I can use it, and it's fun. (What more could anyone ask? :)

Take care,

David
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Format: Paperback
Man does this woman get it. Heather Lutze is a Diva amongst Divas. She understands social media and teaches how anyone can master the art. I highly recommend this book. If you ever get a chance to attend on of her classes, it is well worth it.
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Format: Paperback
Social media and mobile technology is changing quickly. Heather was ahead of her time when she wrote this, published in 2011, and still rings true now in 2013. She's focused on companies, mid to large sized, but as an individual/small business owner I was able to understand how to approach social media from a professional level regardless of company size/revenue. I'm glad that she makes readers aware that they need to get over the idea that social media is about posting photos from happy hour, vacations, and tweets while waiting in line at the grocery store. That was okay a few years back, but to put your business in the game today it requires a planned set of actions and most importantly - a two-way conversation with both prospects and customers. Thumbonomics will set you and your organization on the right course to be relevant to today's buyer, from age 18 to 75 and beyond.
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Format: Paperback
Before I read Heather's books, I thought I had a pretty good handle on Internet and Mobile Marketing and Social Media. Well...there is always more to learn, especially in this ever-changing space. What I love about Thumbonomics, is it's easy-to-read, roadmap approach, makes it simple to implement right away as your ready through the book. From chapter-to-chapter, you can go right back to your business and implement with your Team. In fact, that's how I recommend you do it. The book is technology interactive too, meaning with a simple QR Code reader, you can immediately access resources she's made available to you, which most writers charge for. This way you're moving from theory to implementation in no time at all.

I was first introduced to Heather, when I saw her on stage at Tony Robbins Business Mastery event in Fiji. WOW! She really captivated us and educated us. I immediately read her first book, The Findability Formula, upon returning home. Again, taking what she had taught us so well and putting it into action, so it has quantifiable meaning to my business - not, "oh, that was such a great book..." The ROI on this read is through the roof!

A MUST tool for those looking to understand and implement proven ways to grow your business through Mobile Marketing and Social Media.
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Format: Paperback
Thumbonomics is about getting it done in Social Media. I'm in the online marketing industry, but have expertise in PPC and SEO more than social media. I've been hesitant to be involved with SMM, especially since it seems in flux constantly, and I have better things to do with my time than figure out every new tool out there.

Heather's book narrows down what I need to pay attention to and gives specific steps to getting it done. I try to encourage clients to live by the 80/20 rule, where 20% of the effort nets 80% of the results. In Social Media, 80% of the effort could be expended before a single lead is generated. The "Big 5" of social media - Facebook, LinkedIn, Youtube, Twitter, and Blogging - are the 80% that deserve attention. Heather does a great job of distilling how to make each one sing without devoting our lives to it.

The book is an easy read - deliberately so - and there are great examples from real-life campaigns that make it both do-able and inspiring about what can be accomplished with social media, which is a LOT.

Highly recommended for finally getting social media up and running in 2012.
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