From Library Journal
From his introductory notes explaining the book's subtitle, Kalman demonstrates a clear contrariness to the common understanding of the role of graphic design. From window dresser and shopping bag designer of the nascent Barnes & Noble in the 1970s to founder and leader of the award-winning M & Co. design firm in the 1980s to his revolutionary anti-selling aesthetic as founding editor-in-chief at Benetton's Colors magazine, Kalman has sought out roles unfamiliar to him and done them in his own way. This hasn't stopped him from developing one of the best-known and most influential bodies of work in the field. If all this monograph did were to convey this complex personality?as it does in the more than a dozen essays by and interviews with former clients and co-workers?it would be a grand success. But, more than that, it surveys important work from his entire career in more than 600 illustrations, all thoughtfully captioned. Essential for all academic libraries, this addictively browseable tribute is also recommended for larger public libraries.?Eric Bryant, "Library Journal"
Copyright 1999 Reed Business Information, Inc.
"A witty, eclectic tome of images and writings-half catalogue, half manifesto- spanning the career of thc graphic designer Tibor Kahlman, the man behind Benetton's Colors magazine; a Communist-theme apartment building called Red Square that hastened gentrification on the Lower East Side while seeming to subvert it; and the new Forty-Second Street, for which he claims full responsibility. Kalman creates powerful, unprecedented, sometimes haphazard imagery (Ronald Reagan with AIDS, a saint having an orgasm), but always for commercial purposes (to sell sweaters)."