Ticket to the Limit: How Passion and Performance Can Transform Your Life and Your Business into an Amazing Adventure [Hardcover]

Randy Cohen (Author)

Book Description

Publication Date: October 1, 2009

How can someone get the best seats to the Super Bowl, the Olympics, the Kentucky Derby, and all the greatest concerts and sporting events in the world? By owning TicketCity, one of America's fastest-growing ticket brokers.

In this motivational and inspirational book, you will learn how author Randy Cohen started a business with just $1,200 and a few University of Texas basketball tickets and built it into a ticket-selling empire that today serves 250,000 clients in seventeen countries. Along the way, Cohen introduces you to his Woo-woo philosophy to life and business, and takes you behind the scenes at the Masters, the World Cup, the Final Four, and other phenomenal events.

The Woo-woo philosophy has enabled Cohen to take life by the horns, find the good in any situation, and experience astonishing adventures. Through his incredible stories and heartfelt advice, Cohen shows you how to live big and play big, while finding the joy in the day-to-day confusion of life. Cohen's enthusiasm and passion for life is contagious. And if you don't immediately know how to join the author in living your dreams, just follow Randy/s Rules of Reason and your passions will blossom. Energizing, inspiring, and always entertaining, this book will make you cheer for the world's greatest event--your own wonderful life.

Praise for Ticket to the Limit:
''Randy Cohen is a force of nature who has focused his enormous amount of passion on helping people be there for the things they love. This time it's not a rock concert or a sporting event--it's your life. And this book is your ticket.''
--Roy Spence, chairman and CEO, GSD&M Idea City, coauthor, It's Not What You Sell, It's What You Stand For

''As Mayor, I told people frequently that cities that are more fun are going to do better economically . . . Randy Cohen has figured out how to build a very successful company--and lifestyle--around the same dynamic. We can all learn from him.''
--Will Wynn, former mayor, Austin, Texas

''There are literally no limits to what one can do in life, and Randy Cohen is a walking, talking testimony to that! In Ticket to the Limit Randy shares how you can enjoy life to the max, build lifelong friendships, and enjoy financial success as a bonus.''
--Jack Daly, CEO, Professional Sales Coach, Inc.

''Randy Cohen believes in the principles he advocates and proves it by living them. Ticket to the Limit is far more than a formula, it is the proven formula for creating passion for adventure, being flexible, and accepting responsibility. Cohen tackles the glory of victory and the agony of defeat, and can help you bounce back from both.''
--Tom McEwen, Tampa Tribune

Editorial Reviews

About the Author

Randy Cohen started his business with a few basketball tickets and $1,200. Today, as the founder and chief energizing officer of TicketCity, he is one of the most successful entrepreneurs in the secondary ticket market and has attended major sports and entertainment events around the world. Cohen graduated from the Business School at the University of Texas, Austin, and also from the Birthing of Giants program at MIT. He is a member of the Entrepreneurs Organization and is active within the Austin community. Randy is the proud father of a young girl and twin boys.

Product Details

• Hardcover: 168 pages
• Publisher: Emerald Book Company (October 1, 2009)
• Language: English
• ISBN-10: 1934572284
• ISBN-13: 978-1934572283
• Product Dimensions: 9.1 x 6.3 x 0.7 inches
• Shipping Weight: 12.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (18 customer reviews)
• Amazon Best Sellers Rank: #816,367 in Books (See Top 100 in Books)

More About the Author

About RANDY COHEN, author of "Ticket to the Limit"

In 1990, after successfully reselling two hundred tickets to the Texas vs Arkansas basketball game, Randy Cohen formed a business plan for a private ticketing agency. The model was based on providing a simpler, hassle-free way for people to acquire tickets to their favorite events.

As CEO, or Chief Energizing Officer, Cohen built TicketCity from selling tickets to local Austin, Texas events to a company known nationally as the source for premium seating to any major event. From its original staff of four employees, TicketCity has grown to a multi-million dollar business, a 10,000 square foot office and more than 35 committed employees. TicketCity's goal remains to provide each and every one of their 100,000 loyal clients service beyond expectations.

TicketCity buys and sells tickets to all major concerts, theatre performances and sporting events worldwide. They specialize in premium seating and tickets for sold-out events, including major events such as the Super Bowl, the Final Four and the Masters.

Cohen is one of the most well-known and successful entrepreneurs in the secondary ticket market. As he continues to work to expand TicketCity's market share, he focuses on acquisitions and developing large ticket deals. He shares his business and life wisdom in the forthcoming book Ticket to the Limit, a personal account of how passion, purpose and performance can enable one to build a company from nothing to amazing and live all their wildest dreams along the way.

An active member of the Young Entrepreneurs Organization (YEO), Cohen is also active within the Austin business community. He has served on the Ethics Board of the Texas Ticket Brokers Association and the Board of Directors for the National Association of Ticket Brokers (NATB). TicketCity was named one of the Fab 50 fastest growing companies six times by Austin Business Journal and was included in the Inc. 5000 list. The company was also named Austin Business Journal's best place to work twice.

Cohen graduated from the University of Texas Business School with a bachelor's in Business Administration and a concentration in marketing. He also graduated from the MIT Birthing of Giants and Gathering of Titons programs. Born in Poughkeepsie, N.Y., Cohen lives in Austin, Texas with his three children and two dogs.

Ticket to the Limit: How Passion and Performance Can Transform Your Life and Your Business into an Amazing Adventure by Randy Cohen (October 2009, Emerald Book Company)

For more information, visit www.TicketCity.com. To schedule an interview with Randy Cohen or receive more information, please contact Amanda C. Willis at [e-mail] or 512-433-6229. Visit our website: www.prbythebook.com

Customer Reviews

Most Helpful Customer Reviews

4 of 5 people found the following review helpful:

5.0 out of 5 stars Great Read, September 7, 2009

By 

Jeffrey Cohen - See all my reviews
(REAL NAME)   

This review is from: Ticket to the Limit: How Passion and Performance Can Transform Your Life and Your Business into an Amazing Adventure (Hardcover)

Ticket to the Limit is a fun and inspirational book to read. Randy Cohen takes you through an interesting backstage tour of ticket business. He explains how his personal unique philosophy toward life and business has made his company successful. Randy also shows that work and fun can be interchangeable. This book would be interesting to anybody whether you've been working for 30 years or just about to enter the working world.

2 of 3 people found the following review helpful:

5.0 out of 5 stars Randy Rocks, August 31, 2009

By 

T. Pipkin (Austin, Texas) - See all my reviews
(REAL NAME)   

This review is from: Ticket to the Limit: How Passion and Performance Can Transform Your Life and Your Business into an Amazing Adventure (Hardcover)

Great double whammy - excellent insider's look at the world of big-time sports and an inspiring story about building your dream life from scratch. Cohen takes you behind the scenes of college and professional sports, and inside the mindset of a guy that it's always a pleasure to do business with. Great insights on the connections between your life and your work.

2 of 3 people found the following review helpful:

5.0 out of 5 stars Great Motivational Read, August 30, 2009

By 

R. Svec (Washington, DC) - See all my reviews
(REAL NAME)   

This review is from: Ticket to the Limit: How Passion and Performance Can Transform Your Life and Your Business into an Amazing Adventure (Hardcover)

Ticket to the Limit is one of the best business books I have read in a long time. Randy Cohen's experiences in life and work really showcase how we all can discover the true entrepreneur in ourselves. This is a must have book on your bookshelf if you want to succeed in life and business. I hope he writes another one. I would think he is a great motivational speaker as well, as his words just lift you "up" from every page.