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  • Tide Ultra Plus Bleach Original Scent Powder, 95 Loads, 171-Ounce
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Tide Ultra Plus Bleach Original Scent Powder, 95 Loads, 171-Ounce

by Tide

List Price: $48.04
Price: $37.79 ($3.54 / pound) + $16.67 shipping
You Save: $10.25 (21%)
In Stock.
Ships from and sold by WorldBazaar.
95 Loads
  • Helps keep whites white and colors bright.
  • New and Improved Formula
  • Concentrated. Use 1/3 Less
  • Original Scent
3 new from $37.79

Important Information

Legal Disclaimer
Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.

Product Description

Size: 95 Loads

Amazon.com

Tide Logo
New Ultra Tide Powder Laundry Detergent
Ultra Tide Powder Laundry Detergent

#1 stain-fighting regular powder detergent.
One small scoop helps remove virtually every type of stain.

Concentrated: Use 1/3 less

Concentrated power so
you can use 1/3 less

More stain fighting. More power to you.



Ultra Tide Powder is also available in these scents






Frequently Asked Questions


Q: What does 1/3 concentrated mean?
A: 1/3 concentrated means that our powder detergents are now offered in a concentrated formula with outstanding performance at 1/3 less per dose. This allows the same number of loads in a detergent carton that is smaller.

Q: With the move to concentrated powder laundry detergent in cartons, have the formulations changed? How have they changed?
A: Yes, our concentrated powder laundry detergent products were completely reformulated. In fact, in the US, our new concentrated Tide Traditional Top-Loader formulas provide even better stain removal performance than before.

Q: Do the concentrated powder detergents do as many loads as before?
A: Yes. For example, the new 80 load carton that is 1/3 concentrated does the same number of loads as the previous 80 load carton of non-concentrated product. The difference is that the new P&G concentrated formula is more efficient, allowing for a smaller package that is both convenient and is a right step for the environment.

Q: Will the new, concentrated formula be more likely to damage your clothing during the wash cycle?
A: No. The new concentrated powder formulas were created to give color protection and care for your clothes and all of your washed fabrics. In the US, Tide Traditional Top-Loader formulas offer improved stain removal performance than before.

Q: Has the recommended dosing changed for the new concentrated formulations? How has it changed?
A: Yes, with the new concentrated formulas, we recommend that consumers use 1/3 less of the amount of detergent as used with our previous non-concentrated powder detergents. This lower amount is reflected in a new scoop size, as well as within the usage instructions included on the package. As a result, consumers can enjoy the same number of loads per carton.

Q: Has the scoop changed?
A: With the decrease in dose size and volume, our scoop sizes have decreased by 1/3 to reflect the new product dosing recommendations. Also, the scoops are now BLUE and no longer green.

Q: Does the concentration of powder laundry detergents truly provide a benefit for the environment?
A: The new concentrated powder detergents are better for the environment than non-concentrated powder detergents. The concentrated formulas allow for the reduction in packaging by using smaller cartons. Concentrated powders also help to decrease energy consumption, water use, and greenhouse gas emissions during manufacturing, and reduces fuel consumption used in transportation.

Q: Has the package changed? If so, please list specific changes.
A: Yes. The boxes are 1/3 smaller and say “Concentrated use 1/3 less.” The scoop is also 1/3 smaller and the new scoop lines are labeled 1, 2, 3. For example, the new 80 load carton that is 1/3 concentrated contains the same number of loads as the previous 80 load carton of non-concentrated product. Concentrated means that the product gives at least as good performance as the non-concentrated in a smaller dose.

Note: For 15 load carton, there will not be a scoop, because it is too small to put the scoop inside. Consumers will be directed to call the brand specific 1-800 number to get a scoop if they need one.

Q: Is this a new Scent?
A: Scent variants have not changed across the different brands.

Q: Is this a reformulation?
A: Concentrated powder laundry detergent products were completely reformulated. Across all the powder brands and variants, the formula was designed to be more efficient by taking out bulky material, such as builders, and adding more dense cleaning ingredients to get the same cleaning in a one-third smaller dose. The new concentrated Tide Traditional Top-Loader formulas provide even better stain removal performance than before. The addition of new cotton cleaning enzyme and finishing polymer helps provide the better stain removal performance. The new concentrated powder is just as safe for the consumer and her clothes as the non-concentrated powder.



Discover our other ULTRA TIDE products


Ultra Tide Plus Febreze Freshness Powder Laundry Detergent

Ultra Tide Plus Febreze Freshness Powder Laundry Detergent

    - available scents include
  • Spring & Renewal
Ultra Tide Plus a Touch of Downy Powder Laundry Detergent

Ultra Tide Plus a Touch of Downy Powder Laundry Detergent

    - available scents include
  • Clean Breeze
  • April Fresh
  • April Fresh HE
Ultra Tide Free & Gentle Powder Laundry Detergent

Ultra Tide Free & Gentle Powder Laundry Detergent


    - available scents include
  • Free & Gentle
Ultra Tide Powder Laundry Detergent

Ultra Tide Powder Laundry Detergent



    - available scents include
  • Original
  • Original HE
  • Clean Breeze
  • Clean Breeze HE
  • Mountain Spring
  • Lavender
Ultra Tide Plus Bleach Powder Laundry Detergent

Ultra Tide Plus Bleach Powder Laundry Detergent


    - available scents include
  • Original
  • Original HE
  • Clean Breeze
Ultra Tide for Coldwater Powder Laundry Detergent

Ultra Tide for Coldwater Powder Laundry Detergent


    - available scents include
  • Fresh

Product Description

New and Improved. Now concentrated with even more stain fighting power packed into a smaller box, so you can use 1/3 less.

Product Details

Size: 95 Loads
  • Product Dimensions: 4.6 x 10.9 x 10.6 inches ; 7 ounces
  • Shipping Weight: 11.3 pounds (View shipping rates and policies)
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B0049MEHP4
  • UPC: 037000278078
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #181,847 in Health & Personal Care (See Top 100 in Health & Personal Care)
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Customer Questions & Answers

Customer Reviews

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Jennifer Trump on December 31, 2011
Size Name: 95 Loads Verified Purchase
I've used every soap in the isle, and this one is the only one that works on everything, ever single time. I never need extra stain remover, because it removes stains on its own. That is remarkable and if you think about it, you are paying the same amount for the Tide as you would pay for cheap crap and all the stain remover sprays that are necessary with the worthless junk that sells for cheaper. I say, if you can't get TIDE, get ALL, but go back to TIDE when you get some more money. Tide with Bleach. Yay. Good job. Now make it work the same and be good the environment. That is the next challenge for TIDE.
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1 of 1 people found the following review helpful By Warren J. Dew on December 1, 2011
Size Name: 95 Loads Verified Purchase
Tide is excellent at cleaning clothes in warm and hot water. This formulation includes a mild bleach, which gives whites just that extra bit of whiteness and brightens colors a bit without fading them.

My only complaint is that my box came without the scoop. Since this is a new, more concentrated, formulation, the measurements on the old scoop are wrong. Tide also had this problem the last time they reformulated; hopefully they will fix it soon.
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3 of 4 people found the following review helpful By Vitrolla on December 16, 2012
Size Name: 95 Loads Verified Purchase
I ordered a 95 load box of tide with bleach as this ad & picture shows. I received 3- 31 load boxes. That's a different size & more importantly, 31 + 31 + 31 does not equal 95. That's how it is anymore it seems, I won't be ordering again.
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Size Name: 95 Loads Verified Purchase
It is so awesome to be able to buy my favorite detergent in bulk! Thank you for making this available. :) Single mom's dream come true!
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