For whites that pop and brights that dazzle, Tide plus Bleach is a non-chlorine alternative to keep your wardrobe looking fresh. The non-chlorine formula is safe to use on colors. It's a clean you can trust for your HE machine.
The smart alternative to chlorine bleach. Get great performance from your HE washer while helping to keep whites white and colors bright with Tide HE plus Bleach Alternative.
Frequently Asked Questions
Is Tide HE Liquid plus Bleach Alternative safe to use on colored clothing?
Liquid Tide HE with Bleach Alternative is safe for all washable fabrics since it doesn't contain any chlorine bleach. It provides powerful cleaning, whitening and brightening and is safe for all washable fabrics.
What is the difference between Ultra Tide HE plus Bleach Powder and Tide HE Liquid plus Bleach Alternative?
Both products are designed to deliver outstanding stain removal and whitening. Ultra Tide HE plus Bleach powder is a non-chlorine bleach with a bleach activator. Tide HE Liquid plus Bleach Alternative contains special non-bleach ingredients to whiten whites.
Can I use chlorine bleach with Tide HE Liquid plus Bleach Alternative?
Yes. If you want to use chlorine bleach, you should add it to the bleach dispenser in the washer or 5 minutes after the wash cycle begins. Be sure to read the garment care label before adding.
What is Tide HE Liquid plus Bleach Alternative?
Tide HE Liquid plus Bleach Alternative is a high-efficiency detergent designed specifically for use in high-efficiency washers. Because of lower water usage and the tumbling action of these machines, special low-sudsing formula helps to maximize good cleaning performance.
What's the difference between regular detergent and HE detergent?
HE detergents create few suds and disperse quickly to help get the best cleaning performance with only 20% to 66% of the amount of water used in traditional machines.*
And HE detergents were actually developed by home appliance engineers and detergent scientists. The result: an effective cleaning system. Traditional detergents are formulated to get great cleaning power with high water washes; they aren't created to work well in low water.
* Source: SDA
Do I need a special washing machine?
Yes, the product is designed for an HE machine.
Can I use regular detergent in my HE machine?
Using traditional detergent in an HE washing machine can cause excess suds. Excess suds could lead to washer problems, and just using a smaller dose of regular detergent won't solve the problem.
Can I just use a smaller amount of regular detergent in my HE washer?
According to the Soap and Detergent Association (SDA), HE detergents are the "only choice" for HE washers. Using less regular detergent than recommended for the load size (in an effort to control suds) may mean reduced cleaning.
Tide HE Liquid plus Bleach Alternative and your HE washer work hand-in-hand to get you the results you expect. Using the wrong formula of detergent in your high-efficiency washer means you may not get the cleaning results you've come to expect from Tide. Using regular detergents can create too many suds, which can interfere with the washer's tumbling action by "cushioning" the laundry, and reducing soil and stain removal. These excess suds can also lead to residue buildup, because they are not as easily rinsed away. Over time, they could lead to machine malfunctions, according to the SDA.
What is the Acti-Lift formula?
Our Acti-Lift formula is designed with ingredients to help provide deep cleaning of fibers, break up dry stains, and provide a whiteness boost. Soon, you will find it in place of your current Tide when you shop.
Will Acti-Lift technology be too harsh on my clothes?
No. Like all Tide products the Acti-Lift formula is extensively tested to ensure that it's safe for all machine-washable fabrics.
Can I use Acti-Lift in HE machines?
Yes, there will be HE versions of many of your favorite Tide varieties including Tide plus Bleach Alternative, Tide Coldwater, Tide plus a Touch of Downy, Tide plus Febreze Freshness, and Tide plus Febreze Freshness Sport.
Can Acti-Lift be used with laundry additives - bleach, laundry boosters (Tide Stain Release, etc)?
Yes, Acti-Lift can be used with laundry additives such as bleach and laundry boosters. As always, be sure to read instructions before using additional products.
Can Acti-Lift be used for colors and whites?
Absolutely; Acti-Lift is suited for both.
Can I use Acti-Lift on all types of material/clothing?
Acti-Lift can be used on all washable fabrics. As always, for best results, please be sure to read you garments care label instructions.
Is the packaging recyclable?
Yes, our packages are recyclable and in fact, all Acti-Lift bottles have been made from 25% or more post-consumer recycled plastic.