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Timex Group B.V. is one of the best-known American watch companies. Timex's U.S. headquarters are located in Middlebury Connecticut and it has substantial operations in China, the Philippines and India and full scale sales companies in Canada, the UK, France and Mexico.
The company began in 1854 as Waterbury Clock in Connecticut's Naugatuck Valley, known during the nineteenth century as the "Switzerland of America." Sister company Waterbury Watch manufactured the first inexpensive mechanical pocket watch in 1880. During World War I, Waterbury began making wristwatches, which had only just become popular, and in 1933 it made history by creating the first Mickey Mouse clock under license from Walt Disney, with Mickey's hands pointing the time.
During World War II, Waterbury renamed itself U.S. Time Company. In 1950 the company introduced a wristwatch called the Timex. Over the next three decades, Timex was sold through a series of advertisements which emphasized its durability by putting the watch through "torture tests," such as falling over the Grand Coulee Dam or being strapped to the propeller of an outboard motor, with the slogan "It takes a licking and keeps on ticking." With the help of former Olympic broadcaster, spokesman John Cameron Swayze, sales took off. The company later became Timex Corporation, then Timex Group and, to date, has sold over one billion watches.
The company has remained very competitive and the Timex brand continues its dominance through present day. Its primary market remains the United States and Canada, although the Timex brand is sold worldwide due to its ability to capitalize on its strong brand image and reputation for quality.
One of the most successful and important features available on many Timex watches is the Indiglo backlight system. Indiglo is a brand name of Indiglo Corporation, solely owned by Timex for licensing purposes. Timex electroluminescent lamps, branded Indiglo, were introduced in 1992 in the Ironman watch line. They were an immediate success. The Indiglo lamp uniformly lights the surface of the Timex’s watch dials in a manner that makes the dial read very easily in many different light settings. In some newer watches the Indiglo backlight only lights up the numbers, rather than the entire LCD display, which is achieved by means of a specialized film that inverts the LCD transmissivity.
Today, Timex Group products are manufactured in the Far East and in Switzerland often based on technology that continues to be developed in the United States and in Germany. With a large and varied line of watches, Timex has the style for everyone. From the locker room to the board room, there is a great Timex style time-piece for you.
Total watch repair offers a full line of premium quality Timex replacement watch bands. This Weekender/ Nato band is black with a silver tone buckle.See all Product Description
|Brand, Seller, or Collection Name||Timex Watch Bands|
|Band width||20 millimeters|
This strap works how you'd expect it to. It's secure, fast enough, easy enough. The one negative is I got plenty of white fabric fraying on the edges. Read morePublished 13 months ago by Paul R. Worthington
Bought the black band because my white one was getting so dirty. I can alternate the bands whenever I want but for everyday use I will be using the blank band.Published 13 months ago by Katherine Atehortua
I love these Weekender bands - every time I pick one up, it's like I'm buying a whole new watch. A super smart and economical way to add some variety to your accessories.Published 13 months ago by MAV
It works and it's nylon. I had to cut it down a bit, but it works. I previously had this exact watch band, but then made the mistake of wearing it while I was cleaning fish. Read morePublished 14 months ago by TNagz
Very versatile. I can use it on any watch that accepts 20 mm watch straps, not just my Timex watches. It's easy to keep clean, too.Published 14 months ago by Dandaman
As others have stated, this band is significantly longer than the stock band. Other than that, it appears to be made of good quality materials.Published 14 months ago by Matt Wydra
Nice watch strap, but it tends to pick up lint. Holes not finished properly. Would not buy another one soon.Published 14 months ago by Roy Kygar
I like this watch band. I like that I can easily switch it out with another, different colored watch band. Read morePublished 16 months ago by Charles D Taylor