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|Price:||$23.97 & FREE Shipping on orders over $35. FREE Returns. Details|
|You Save:||$15.98 (40%)|
|Brand, Seller, or Collection Name||Timex|
|Dial window material type||Mineral|
|Case diameter||25 millimeters|
|Band length||Women's Standard|
|Special features||measures-seconds, Light|
|Item weight||16 Ounces|
|Water resistant depth||99 Feet|
|Warranty type||Contact seller of record|
Timex Group B.V. is one of the best-known American watch companies. Timex's U.S. headquarters are located in Middlebury Connecticut and it has substantial operations in China, the Philippines and India and full scale sales companies in Canada, the UK, France and Mexico.
The company began in 1854 as Waterbury Clock in Connecticut's Naugatuck Valley, known during the nineteenth century as the "Switzerland of America." Sister company Waterbury Watch manufactured the first inexpensive mechanical pocket watch in 1880. During World War I, Waterbury began making wristwatches, which had only just become popular, and in 1933 it made history by creating the first Mickey Mouse clock under license from Walt Disney, with Mickey's hands pointing the time.
During World War II, Waterbury renamed itself U.S. Time Company. In 1950 the company introduced a wristwatch called the Timex. Over the next three decades, Timex was sold through a series of advertisements which emphasized its durability by putting the watch through "torture tests," such as falling over the Grand Coulee Dam or being strapped to the propeller of an outboard motor, with the slogan "It takes a licking and keeps on ticking." With the help of former Olympic broadcaster, spokesman John Cameron Swayze, sales took off. The company later became Timex Corporation, then Timex Group and, to date, has sold over one billion watches.
The company has remained very competitive and the Timex brand continues its dominance through present day. Its primary market remains the United States and Canada, although the Timex brand is sold worldwide due to its ability to capitalize on its strong brand image and reputation for quality.
One of the most successful and important features available on many Timex watches is the Indiglo backlight system. Indiglo is a brand name of Indiglo Corporation, solely owned by Timex for licensing purposes. Timex electroluminescent lamps, branded Indiglo, were introduced in 1992 in the Ironman watch line. They were an immediate success. The Indiglo lamp uniformly lights the surface of the Timex’s watch dials in a manner that makes the dial read very easily in many different light settings. In some newer watches the Indiglo backlight only lights up the numbers, rather than the entire LCD display, which is achieved by means of a specialized film that inverts the LCD transmissivity.
Today, Timex Group products are manufactured in the Far East and in Switzerland often based on technology that continues to be developed in the United States and in Germany. With a large and varied line of watches, Timex has the style for everyone. From the locker room to the board room, there is a great Timex style time-piece for you.
As popular as ever, the Timex Easy Reader continues to be one of the most recognizable watches around. Simplistic design allows this watch to be worn for any occasion.
Exactly what I was looking for, exactly as presented on Amazon. The numbers are large and clear, the date is clear, the silver hands show up beautifully against the black... Read morePublished 8 days ago by Sandra Barnes
Good product, as I would expect Timex time-pieces to be. However I would have liked the face larger for an Easy Reader. Nevertheless, it is well made and feminine looking. Read morePublished 8 days ago by Lynn
I really like the watch even if the black face hourly hand is a little more difficult to see than the white face was. Read morePublished 12 days ago by D. Norton
I really like this watch! I've always been partial to Timex for reliability and reasonable prices. I've only had the watch a week, but no complaints so far. Read morePublished 26 days ago by ARF Forever
my last timex lasted 20plus years I went to the water slide over the summer and lost the crystal some where and it still kept time I hape this one lasts as longPublished 1 month ago by Brenda M. Miller
Nice watch but I can't read it very well without glasses. Was expecting the hands to be white but they've silver and not as visible for the farsighted.Published 2 months ago by knk
finally, a watch that is small enough to wear comfortably, yet large enough to read easily (not so overly large and clunky as most men's watches)... just right for me.. Read morePublished 2 months ago by Rick Merwin