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Timing the Real Estate Market : How to Buy Low and Sell High in Real Estate Paperback – December 1, 2003

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Editorial Reviews

From the Back Cover

Buy low, sell high, and make the most from your real estate investments

When it comes to investments, timing is everything. In the real estate market, that means buying in markets that have already hit bottom and are just getting ready to take off, then cashing out before prices begin to drop. In Timing the Real Estate Market, millionaire real estate entrepreneur Craig Hall reveals his secrets for maximizing profits, including:

  • The seven major trends affecting real estate prices
  • How to predict when real estate prices are poised to increase
  • How to capture maximum profits by knowing when to sell
  • How to add value to a property while waiting for the real estate market to pick up

"Over a 35-year career in real estate investing, I have bought, sold, managed, and developed over a thousand properties worth a total of over $5 billion. I have watched decades of real estate cycles come and go, creating great wealth for me and my investors at their peaks, and in a few dark valleys, bringing me to the point of bankruptcy. Over the years I have learned--the hard way--some extremely valuable principles for maximizing investment profits in boom times, while minimizing exposure to losses when markets inevitably come down. This book explains the strategies I've learned for successfully buying low and selling high in real estate."--From Chapter 1

About the Author

Craig Hall is chairman and founder of Hall Financial Group, a real estate finance and investment firm with interests in the United States and Europe. He owns millions of square feet of real estate and lectures frequently to entrepreneurs.


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Product Details

  • Paperback: 300 pages
  • Publisher: McGraw-Hill; 1 edition (December 1, 2003)
  • Language: English
  • ISBN-10: 0071421955
  • ISBN-13: 978-0071421959
  • Product Dimensions: 6 x 0.7 x 8.9 inches
  • Shipping Weight: 14.9 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #415,738 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

28 of 34 people found the following review helpful By DasShopaholic on June 16, 2006
Format: Paperback Verified Purchase
I purchased this book, along with a batch of others, realizing that real estate might make up a significant portion of my asset allocation strategy in the near- and long-term future. Having lately purchased real estate with full knowledge that I had made a gamble vs. making a wise decision, my goal was to objectively broaden my personal knowledge of real estate for more stategic ways to handle future transactions.

What I didn't do was conduct research beyond the user reviews given for the books on Therefore, I based my purchasing decisions only on the reviews.

Additionally, (and, perhaps, luckily) I had no experience with the lofty world of "get-rich-quick-real-estate gurus." Word is that Mr. Hall was merely "lucky" in becoming rich; quite frankly, the vast majority of the book's content is Mr. Hall giving his own personal anecdotes of, really, just chalking it up to luck and circumstance. Had I known this earlier, I would've been a bit more suspicious of the value of material behind the book's title.

With these stated assumptions, my decision to purchase this book was based on the "anecdotal" reviews (a grand total of "5"), all who gave 5 stars, to this book, with this next yet most important assumption: that, once I finish this book, I will add to my investment toolbox a vast array of specific formulas, equations, charts, and patterns, historically and scientifically proven-- to the equivalent of being able to plug them into Excel, and help computationally determine what my next moves should be.

I mean, with a title of this book, it's a safe assumption, yes?
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15 of 18 people found the following review helpful By A Customer on March 29, 2004
Format: Paperback
In Timing The Real Estate Market author Craig Hall makes the complicated process of buying low and selling high remarkably understandable. While no one can buy at the exact bottom and sell at the exact top, using Hall's tips will enable you to confidently buy low and sell high most of the time.
Timing The Real Estate Market is very different from other real estate investing books. Most real estate investing books only tell you what to buy and how to buy it. Hall's book is the first to tell investors when to buy and when to sell. Other real estate investing books say the only way to go is buy and hold till you die. Hall's book shows that conventional wisdom is wrong and that investors are often much better off buying in order to sell.
There are many real estate moguls that know what Hall knows. But Hall is the only mogul who is generous enough to share these insider tips with the masses.
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9 of 10 people found the following review helpful By Rich Pogue on May 19, 2004
Format: Paperback
Even after many years in the business, I found Craig Hall's book Timing the Real Estate Market to be full of useful and valuable industry insight. Obviously real estate, as well as other investment vehicles, is all about timing: evaluating local trends and identifying the stages of each cycle. Anyone, from the most experienced to the novice, can refresh and learn more about the unique real estate trading arena. Craig Hall's years of experience have paid off, and the advice and real life examples from both his successes and challenges can be helpful to anyone seeking knowledge on real estate timing.
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11 of 13 people found the following review helpful By jasonlovesjazz on January 9, 2007
Format: Paperback Verified Purchase
Most real estate books talk about how to effectively purchase and/or manage properties, discussing cash flow, financing and tax benefits. And that's important, because that's the primary way to control your investment. But the author's belief is that usually, the biggest driver of total return is the one thing you have the least control over, market appreciation. So, if you can't control it, you must learn to read the market and time your moves accordingly. That's where this book comes in.

The author actually goes so far as to state that investing for cash flow is a myth of the industry. Whether you agree or not is not worth debating because it completely depends on your situation and goals. If you read the book you'll see that he clearly works with commercial properties and large developments, which is probably not what most readers are dealing with. So, clearly he has a different perspective on the industry. But let's just get past that and focus on market timing, shall we?

I appreciate that the author admits that he has been both lucky and unlucky in market timing. Some reviewers seem to mistake the author's frank tone with a dependence on luck. I think he's just drilling in the point that every investor needs to understand that risk and reward are unavoidably connected and even the best due diligence will not pay off every time. Like it or not, luck is always involved. But if you do your homework, you'll find that luck is on your side more often.
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9 of 12 people found the following review helpful By Robert M. Campbell on July 11, 2006
Format: Paperback
After reading Craig Hall's excellent book, the most important thing that I learned is this ...

You can be a market contrarian - and try to buy real estate at the absolute low point in the market cycle - or you can be a momentum investor - and buy after prices have started to rise off the depressed market bottom.

This is excellent strategic thinking. There is no better, safer, and more profitable way to buy any investment asset than to buy into a market where blood is deep in the street.

Good book. I recommend it.

Robert Campbell

Author of "Timing the Real Estate Market"
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