The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. In this widely acclaimed New York Times® bestseller, Gladwell explores and brilliantly illuminates the tipping point phenomenon, and looks at why major changes in our society so often happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. An intellectual adventure story and a road map to change, with a profoundly hopeful message that one imaginative person applying a well-placed lever can move the world. Description in Spanish:En esta obra revolucionaria, que sigue ocupando los primeros puestos en las listas de ventas de Estados Unidos, Gladwell analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: la clave del éxito. Gladwell nos presenta a personas responsables de difundir nuevas ideas y tendencias -los creadores naturales del boca a oreja- y examina la moda, los programas infantiles de televisión, la conducta de los fumadores y hasta la publicidad directa, con el fin de dilucidar el proceso del contagio de ideas.
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Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. His 1999 profile of Ron Popeil won a National Magazine Award, and in 2005 he was named one of Time Magazine's 100 Most Influential People. He is the author of "The Tipping Point: How Little Things Make a Big Difference," (2000) and "Blink: The Power of Thinking Without Thinking" (2005), both of which were number one New York Times bestsellers.
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2 of 4 people found the following review helpful:
5.0 out of 5 stars
Excelent!!,
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This review is from: El Punto Clave (The Tipping Point. How Little Things Can Make a Big Difference) (Spanish Edition) (Paperback)
Es un libro que hace revisarse a uno mismo desde los puntos de vistas acostumbrados a ver las cosas.
Retomas la importacia de las cosas menos importantes pero que al final sabes que haran un gran cambio en tu vida
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