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The Tipping Point: How Little Things Can Make a Big Difference (Paperback)

by Malcolm Gladwell (Author) "In the mid-1990s, the city of Baltimore was attacked by an epidemic of syphilis..." (more)
Key Phrases: social epidemics, tipping point, transactive memory, Sesame Street, New York, Paul Revere (more...)
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"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and m