Golf resort revenue optimization occurs infrequently and is often sabotaged by the very individuals that are hired to operate the key position of answering the phone to take tee times. This person is seldom trained is usually low paid, and will leave a lasting impression on the first time visitor. This book offers my top ten tips for optimizing revenue at a golf resort, including training for key personnel. It is very adaptable to a wide range of courses in resort settings, as well as local public courses operated by a city or county. It will also help private courses needing to reach out for more play from out of town non-members.
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About the Author
About the Author Melvin Ott is a PhD statistician that has had considerable experience teaching market research at the university level. He has extensive experience doing practical consulting for a wide range of businesses. However, what is most important, he is a golfer that has played courses in resort, public, and private settings both locally and internationally. He is available for onsite training of key personnel that will take tee times and he will customize simulation modeling to optimize the pricing and scheduling for the course. A sample of the simulation modeling for overbooking, similar to airline modeling is available at the website: http://www.boutiquemarketresearch.com/fore41.html This simulation modeling program is course customizable and is available for purchase with expanded features not available in the online version. Further, Dr Ott can provide onsite consulting similar to the analytics used by Disney World for the management of their worldwide enterprise. These tools include simulation modeling, optimal pricing and more. All of these models provide fast response to changing economic conditions. Today, this is an absolute necessity for survival in the competitive recreational market.
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