Tips and Tactics for Marketing on the Internet (Swc - General Business Series) [Paperback]

Bradford W. Ketchum Jr. (Editor)

Book Description

Series: Swc - General Business Series | Publication Date: November 1, 1999

This brief book is the newest publication from America's leading authority on small and growing businesses...INC. MAGAZINE. Through 48 Capsule Cases from smaller companies that are successfully using the Internet, the reader is provided with a realistic picture of the benefits and challenges businesses face when marketing on the Internet today.

Learn how to put the Web to work for your business. Here's a hands-on guide to:

*What the Web is...and what the Web is Not
*Why the Web is the Place to Be
*Setting Goals for A Site
*The ABC's of Online Promotions
*Five Essentials for Any Site
*Tracking Visitors to A Site

Editorial Reviews

From the Publisher

Tips & Tactics for Marketing on the Internet is the perfect guide for adding the Web to your arsenal. You'll find a concise overview of the Internet itself and a thorough briefing on what to expect when doing business on the Web. It's full of operating secrets, cautionary advice, and a glossary of techno-terms to help you speak the Internet language, with insider tips from 48 companies that have learned what works -- and what doesn't -- when promoting a business online.

Product Details

• Paperback: 96 pages
• Publisher: South-Western Educational Publishing; 1st edition (November 1, 1999)
• Language: English
• ISBN-10: 1582300143
• ISBN-13: 978-1582300146
• Product Dimensions: 7 x 6 x 0.3 inches
• Shipping Weight: 0.8 ounces
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #385,596 in Books (See Top 100 in Books)
  • #61 in Books > 4-for-3 Books > Computers & Internet > General

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

2.0 out of 5 stars tips and tactics for marketing on the internet, July 6, 2000

By A Customer

This review is from: Tips and Tactics for Marketing on the Internet (Swc - General Business Series) (Paperback)

awfully thin "book" - more of a pamphlet really.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Can I change my 5 stars to dollar signs?, March 17, 2000

By A Customer

This review is from: Tips and Tactics for Marketing on the Internet (Swc - General Business Series) (Paperback)

This is an extremely valuable book. The web is a critical sales channel for me, and the nuggets of hands-on wisdom I have found in this book have already paid off handsomely for my company and me. I am a long-time reader of Inc. magazine, and it is clear that Brad Ketchum has a gift for distilling the most pertinent content from the magazine in a very user-friendly format.