Franchises are today's hottest entrepreneurial opportunity - provided you know what you're doing. This issue-by-issue crash course shows franchisees how to ask the right questions, avoid the common pitfalls, and make an optimal purchase - from choosing a location and lining up a loan to navigating the legal mazes.
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About the Author
Mary E. Tomzack is a noted franchise expert. She is President of FranchiseHelp, Inc., an information and research company which services prospective franchisees, multi-unit franchisees, franchise lending companies, investors and independent businesses seeking to become franchises. Ms. Tomzack is also the author of Going Global: Strategies and Techniques for New-Multi-Nationals (published by the Economist Intelligence Unit). She has been part-owner of two franchised businesses and previously founded and managed a company which manufactured and marketed women’s fragrances.
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Most Helpful Customer Reviews
30 of 31 people found the following review helpful:
5.0 out of 5 stars
Tips and Traps When buying a Franchise is a Must Read!,
By A Customer
This review is from: Tips and Traps When Buying a Franchise: Complete Revised and Updated (Paperback)
The ABC's of franchising are all in Mary Tomzack's book Tips and Traps When Buying a Franchise. Clearly covered and simply explained are everything you want to and need to know about franchising. This book should be a must read for business majors and anyone interested in franchising. This book is worth the price of the book.
31 of 34 people found the following review helpful:
5.0 out of 5 stars
AMAZING!,
By A Customer
This review is from: Tips and Traps When Buying a Franchise: Complete Revised and Updated (Paperback)
I started off with no knowledge of the franchising industry..until this book. Tips and Traps takes you through the whole franchise process. After devouring this book ( I am already on my fourth reading!), I have become a franchisee in an expanding food franchise! I would like to find Mary E Tomazack and shake her hand...she changed my life!
13 of 13 people found the following review helpful:
5.0 out of 5 stars
simply fantastic......,
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This review is from: Tips and Traps When Buying a Franchise: Complete Revised and Updated (Paperback)
As prospective franchise purchasers, my wife and I highly recommend this book. It is well balanced, presenting the path from initial consideration, analyzing the data including the daunting UFOC, and a list of resources that are helpful. It is not biased towards the viewpoints of franchisers, which is one of the downfalls of the Dave Thomas book which is otherwise a good companion to this text.
It is simultaneously a good and quick read, but is also full of information. I hope that anyone interested in the franchise route will read this and learn from it.
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Inside This Book
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First Sentence:
When I wrote the first edition of this book in 1994, we had a somewhat different economic climate than we do now at the beginning of 1999. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
master franchise agreement, qualifying questionnaire, chosen franchise, master franchisee, most franchisees, many franchisors, one franchisee, prospective franchisee, many franchisees, international franchising, franchise system, new franchisees, franchised units, franchise management, franchise business, franchised businesses, other franchisees, franchise association, franchise investment, initial franchise fee, franchise outlets, area developer, offering circular, potential franchisees, franchise opportunities Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Uniform Franchise Offering Circular, Taco John, International Franchise Association, New York, Burger King, Bret Lowell, Formals Etc, Limited Liability Companies Generally, Jeff Grayson, Lisa Brumm, Pizza Hut, Corporation Generally, Leadership Management, Linda Moore, Money Mailer, Small Business Administration, Tip Don't, Banco Popular, Citizens Against Crime, Del Taco, Glamour Shots, Ken Wisotzky, Ledger Plus, Pizzeria Uno New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
When I wrote the first edition of this book in 1994, we had a somewhat different economic climate than we do now at the beginning of 1999. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
master franchise agreement, qualifying questionnaire, chosen franchise, master franchisee, most franchisees, many franchisors, one franchisee, prospective franchisee, many franchisees, international franchising, franchise system, new franchisees, franchised units, franchise management, franchise business, franchised businesses, other franchisees, franchise association, franchise investment, initial franchise fee, franchise outlets, area developer, offering circular, potential franchisees, franchise opportunities Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Uniform Franchise Offering Circular, Taco John, International Franchise Association, New York, Burger King, Bret Lowell, Formals Etc, Limited Liability Companies Generally, Jeff Grayson, Lisa Brumm, Pizza Hut, Corporation Generally, Leadership Management, Linda Moore, Money Mailer, Small Business Administration, Tip Don't, Banco Popular, Citizens Against Crime, Del Taco, Glamour Shots, Ken Wisotzky, Ledger Plus, Pizzeria Uno New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 2
books:
3
books
cite this book:
- Source Book: Kodak Ektagraphic Slide Projectors by Eastman Kodak Company on 4 pages
- Small Business: Production/Operations Management (Small Business Series) by Terry Hill in Back Matter
- Bond's Top 50 Food-Service Franchises by Robert E. Bond in Back Matter
- Bond's Franchise Guide 2004: The Franchise Industry's Definitive Annual Guide to Over 1,000 Franchise Opportunities by Robert E. Bond in Back Matter
- Bond's Minority Franchise Guide 2002 by Robert E. Bond in Back Matter
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