Tips and Traps When Buying a Franchise: Complete Revised and Updated (Paperback)

by Mary E. Tomzack (Author), Robert E. Bond (Foreword) "When I wrote the first edition of this book in 1994, we had a somewhat different economic climate than we do now at the beginning..." (more)
Key Phrases: master franchise agreement, qualifying questionnaire, chosen franchise, United States, Uniform Franchise Offering Circular, Taco John (more...)

Editorial Reviews

Product Description
Updated and revised in 1999, the reader acclaimed, non-textbook guide to franchising with new war stories, new success secrets, and all the needed how-to’s for prospective franchisees.

When you read Tips & Traps When Buying a Franchise you’ll find out why one franchisee stated the book "should be the bible for anyone who is considering a franchise investment. I would have avoided all the pitfalls I am now experiencing if this book had been available before I signed my franchise agreement and lease."

If you have time to read only one book about franchising, make it this one. Tips & Traps is a fast read with all the information you need to make a good decision.

Insider Secrets Revealed

· How to select the best franchise for your personal finances and lifestyle
· The hottest franchise opportunities to take you into the 21st Century
· Sources of financing-- why it’s never been better
· How to navigate the legal maze, understand the fine points of the franchise agreement
· How to avoid last-minute deal breakers
· Why co-branding makes sense
· How the franchisor’s financials affect your business
· How to build a business empire with franchises
· And much, much more

About the Author
Mary E. Tomzack is a noted franchise expert. She is President of FranchiseHelp, Inc., an information and research company which services prospective franchisees, multi-unit franchisees, franchise lending companies, investors and independent businesses seeking to become franchises. Ms. Tomzack is also the author of Going Global: Strategies and Techniques for New-Multi-Nationals (published by the Economist Intelligence Unit). She has been part-owner of two franchised businesses and previously founded and managed a company which manufactured and marketed women’s fragrances.

Product Details

• Paperback: 208 pages
• Publisher: Source Book Publications; 2nd edition (March 5, 1999)
• Language: English
• ISBN-10: 1887137122
• ISBN-13: 978-1887137126
• Product Dimensions: 9 x 5.9 x 0.7 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #420,480 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #13 in	Books > Business & Investing > Small Business & Entrepreneurship > Franchises
  #55 in	Books > Business & Investing > Small Business & Entrepreneurship > Retail Businesses

Customer Reviews

Most Helpful Customer Reviews

28 of 29 people found the following review helpful:

5.0 out of 5 stars Tips and Traps When buying a Franchise is a Must Read!, May 7, 1999

By A Customer

The ABC's of franchising are all in Mary Tomzack's book Tips and Traps When Buying a Franchise. Clearly covered and simply explained are everything you want to and need to know about franchising. This book should be a must read for business majors and anyone interested in franchising. This book is worth the price of the book.

28 of 31 people found the following review helpful:

5.0 out of 5 stars AMAZING!, November 12, 2002

By A Customer

I started off with no knowledge of the franchising industry..until this book. Tips and Traps takes you through the whole franchise process. After devouring this book ( I am already on my fourth reading!), I have become a franchisee in an expanding food franchise! I would like to find Mary E Tomazack and shake her hand...she changed my life!

10 of 10 people found the following review helpful:

5.0 out of 5 stars simply fantastic......, August 16, 2006

By	Arooj Shaikh (New York, New York United States) - See all my reviews (REAL NAME)

As prospective franchise purchasers, my wife and I highly recommend this book. It is well balanced, presenting the path from initial consideration, analyzing the data including the daunting UFOC, and a list of resources that are helpful. It is not biased towards the viewpoints of franchisers, which is one of the downfalls of the Dave Thomas book which is otherwise a good companion to this text.

It is simultaneously a good and quick read, but is also full of information. I hope that anyone interested in the franchise route will read this and learn from it.