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Titan: The Life of John D. Rockefeller, Sr. [Paperback]

Ron Chernow
4.6 out of 5 stars  See all reviews (230 customer reviews)

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Book Description

March 30, 2004
John D. Rockefeller, Sr.--history's first billionaire and the patriarch of America's most famous dynasty--is an icon whose true nature has eluded three generations of historians. Now Ron Chernow, the National Book Award-winning biographer of the Morgan and Warburg banking families, gives us a history of the mogul "etched with uncommon objectivity and literary grace . . . as detailed, balanced, and psychologically insightful a portrait of the tycoon as we may ever have" (Kirkus Reviews). Titan is the first full-length biography based on unrestricted access to Rockefeller's exceptionally rich trove of papers. A landmark publication full of startling revelations, the book will indelibly alter our image of this most enigmatic capitalist.
        Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world's richest man by creating America's most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.
        Rockefeller was likely the most controversial businessman in our nation's history. Critics charged that his empire was built on unscrupulous tactics: grand-scale collusion with the railroads, predatory pricing, industrial espionage, and wholesale bribery of political officials. The titan spent more than thirty years dodging investigations until Teddy Roosevelt and his trustbusters embarked on a marathon crusade to bring Standard Oil to bay.
        While providing abundant new evidence of Rockefeller's misdeeds, Chernow discards the stereotype of the cold-blooded monster to sketch an unforgettably human portrait of a quirky, eccentric original. A devout Baptist and temperance advocate, Rockefeller gave money more generously--his chosen philanthropies included the Rockefeller Foundation, the University of Chicago, and what is today Rockefeller University--than anyone before him. Titan presents a finely nuanced portrait of a fascinating, complex man, synthesizing his public and private lives and disclosing numerous family scandals, tragedies, and misfortunes that have never before come to light.
        John D. Rockefeller's story captures a pivotal moment in American history, documenting the dramatic post-Civil War shift from small business to the rise of giant corporations that irrevocably transformed the nation. With cameos by Joseph Pulitzer, William Randolph Hearst, Jay Gould, William Vanderbilt, Ida Tarbell, Andrew Carnegie, Carl Jung, J. Pierpont Morgan, William James, Henry Clay Frick, Mark Twain, and Will Rogers, Titan turns Rockefeller's life into a vivid tapestry of American society in the late nineteenth and early twentieth centuries. It is Ron Chernow's signal triumph that he narrates this monumental saga with all the sweep, drama, and insight that this giant subject deserves.


From the Hardcover edition.

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Editorial Reviews

Amazon.com Review

The patrician accent of George Plimpton (author of Truman Capote and The X Factor), with its edge of aristocracy and money, is perfectly suited for telling the rags-to-riches story of America's most famous businessman and philanthropist. Indeed, Plimpton seems to positively relish the superlatives that describe the life of John D. Rockefeller, who was far and away one of the most calculating, secretive, competitive, merciless, and talented figures ever to dominate the free market. Showing, early on, his keen attachment to hard work and keeping accounts, Rockefeller started out as an accountant in Cleveland. From there he went into the produce business, and then on to oil. By the time he was 31, he was the most powerful oil refinery owner in the world. His strategies for suppressing competition and controlling all aspects of the oil business while still paying attention to the smallest details make for dramatic listening in this well-documented and accessible narrative. Plimpton recounts how Rockefeller was the ultimate clutch player, calm in the face of adversity, a manager who was constantly searching for talented people and another way to grow Standard Oil into a megalithic modern corporation. Ultimately his rapacious business practices would make him head of the most powerful monopoly in America and the richest man in the world. Plimpton's engrossing reading of Titan brings out the human side of Rockefeller, a man of contradictions who was greedy yet giving, a capitalist villain and a do-gooder. A teetotalling Baptist, he began giving to charity when he was earning just a few dollars a week. As his wealth grew, so too his financial gifts. In the end, Rockefeller's philanthropic acts rivaled the precedents he set as a businessman. The oil baron died just short of his last goal--to reach the age of 100--but the indelible imprint he made on America's financial landscape will live on into the 21st century. (Running time: six hours, four cassettes) --A.E.D. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

National Book Award-winner Chernow's balanced account of Rockefeller Sr.'s life is artfully read by George Plimpton. Billionaire, Standard Oil mogul, and powerbroker, Rockefeller had his start in rural New York State where his upbringing was frugal, at best. Young John showed an aptitude for math and an early understanding of business practices. His mother instilled in him a strong moral and religious conviction, which influenced and colored his long life. Oil was, at first, a sideline in Rockefeller's commodities partnership, but by the turn of the century, it had made him wealthy and infamous. Philanthropy made his name a household word and claimed an increasing amount of time in his later life. Access to the Rockefeller archives contributed to Chernow's success in rounding out the picture of Rockefeller's public and private life. Recommended.?Joanna Burkhardt, Univ. of Rhode Island Lib., Providence
Copyright 1998 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Paperback: 832 pages
  • Publisher: Vintage; 2nd edition (March 30, 2004)
  • Language: English
  • ISBN-10: 1400077303
  • ISBN-13: 978-1400077304
  • Product Dimensions: 6.1 x 1.6 x 9.2 inches
  • Shipping Weight: 2.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (230 customer reviews)
  • Amazon Best Sellers Rank: #15,370 in Books (See Top 100 in Books)

More About the Author

Ron Chernow won the National Book Award in 1990 for his first book, The House of Morgan, and his second book, The Warburgs, won the Eccles Prize as the Best Business Book of 1993. His biography of John D. Rockefeller, Sr., Titan, was a national bestseller and a National Book Critics Circle Award finalist.

Amazon Author Rankbeta 

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#97 in Books > History
#97 in Books > History

Customer Reviews

I found the author a very good story teller. BErdogan  |  50 reviewers made a similar statement
Most Helpful Customer Reviews
55 of 57 people found the following review helpful
5.0 out of 5 stars Deep, impartial, intelligent and thorough. October 10, 1999
Format:Paperback
As a frequent visitor to New York, I'd often wondered who the "Rockefeller" of the Rockefeller Plaza was, and how he made his fortune. I bought this book with an air of caution, as biographies of highly successfull people can be biased either towards patronising hero-worship, or venomous character assasination. I needn't have worried, as Ron Chernow's extensive, thorough and even-handed book portrays not only JDR's progress through and beyond his 98 years, but also America's consequent development.

The personal conflict between hard-edged business practices and religious ethics are deftly portrayed, and left for the reader to decide wether or not Rockefeller was trying to bring stability and structure to a highly unpredictable market place, or being an un-controllable corporate steam-roller.

The book is not just a study of the incredible business career of John D Rockefeller. To take us some of the way towards understanding the individual, Ron Chernow allows time to give a fascinating look at the early days of not only the parents and grandparents, but also the life styles and factors from before his birth that would so influence the life of JDR. The book covers the years of philanthropy showing how a vast fortune in the right hands can be used effectively.

It's an excellent book, well researched and well written. I learned a great deal from it, and have a tremendous respect for not only the subject of the book, but also the author. I'd recommend "TITAN" to everyone.

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55 of 58 people found the following review helpful
5.0 out of 5 stars Titan - A Powerhouse March 16, 2006
Format:Paperback
Ron Chernow's Titan: The Life of John D. Rockefeller, Sr. is a powerhouse from beginning to end. Chernow is fast becoming one of my favorite biographers after reading Alexander Hamilton and now this. In both books, he is able to keep you turning the page while, at the same time, building carefully rendered portraits of these complex historical figures.

In Titan, he is at his best, describing Rockefeller as both a great philanthropist and also a man possessed by greed. Chernow's Rockefeller can be as consumed by creating a great Baptist University [University of Chicago] as building tactical alliances that will squeeze out any hope of competition for his company, Standard Oil.

With his first brush stroke, Chernow paints the picture of Rockefeller's father a mountebank, philanderer and a bigamist. From meager beginnings, it is amazing to see the determination with which Rockefeller builds himself up. Rockefeller's ability to move so rapidly from a life of destitution and failure to one of unparallelled wealth and success is built with clear precision though at a dizzying pace.

Chernow's decision to focus so heavily on Rockefeller's father in the beginning of the book is important because the man Rockefeller becomes is a repudiation of everything his father stood for. The son in this case knew what a scoundrel his father was and acted in every way to become everything he was not. The father was a philnaderer, while the son remained devoted to his one wife even when he had become wildly successful. As the father placed his own interests ahead of his family's needs, the son put his family ahead of everything else. And in the realm of business, the father had become a complete failure, while the son achieved successes beyond the wildest expectations of anyone to that point.

But, for all of his success and his blindess to the fact, Rockefeller grew up to be much like his father. His father's ability to con his way out of any situation at any cost was a built in feature of Rockefeller's personality. No matter how much good he did in the world and how much he evolved as a man, he was his father's son. This was no more evident than in the way Rockefeller did business as the leader of Standard Oil. He removed any and all competition at any cost.

For all of his achievements, Rockefeller was never able to completely remove that original strain of human frailness that his father gave him. This was what eventually led to the downfall of Standard Oil and which made Rockefeller Sr. such a complex figure both beloved and hated by those who knew him or of him.

Despite his profound understanding of the mechanics and psychology of the business world, it is Chernow's ability to develop strong character studies that make his books so admirable. During many of the best parts of Titan, Chernow is developing a colorful hybrid of supporting characters every bit as interesting as Rockefeller himself. What makes it all the more impressive is that Chernow does so while carefully tying everything in to build the theme within Rockefeller's life. You get the idea from reading Chernow that you are witnessing the actual motivations of the characters he writes about.
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109 of 121 people found the following review helpful
4.0 out of 5 stars Understanding Rockefeller October 9, 2004
Format:Paperback
Read this book before reading "Great Fortune."

"Great Fortune" is the story of the building of Rockefeller Center, and inevitably discusses the leadership influence of John D. Rockefeller jr. and Nelson Rockefeller.

However, the man who sired "junior" was John D. Sr., of course, and he was the one who created the values and assumptions which his family took into the 21st century.

I read this book because I had been simply curious about the mechanics of "the robber barons." Exactly how, and under what circumstances, were a few men in our history able to amass huge concentrations of money and thus profoundly direct our nation's affairs? And what were their personalities and values, too.

More so than any history book, Chernow's work in this area sheds needed light onto these questions. And, in learning Rockefeller's story, the reader also gains some understanding of contemporary titans like Bill Gates and - well - Jeff Bezos.

It's not Horatio Alger, exactly. That said, when you read Chernow's thorough and objective study, you realize that certain qualities are timeless:

1. Commitment to hard work.

2. Insight into meta-forces beyond the day to day.

3. Incredible drive and focus.

4. Ruthlessness in competition.

5. Sublime confidence in your own rectitude and success.

This is a great book with lessons well beyond its era.
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Most Recent Customer Reviews
5.0 out of 5 stars Great Biography
This is a fantastic book. Rockefeller was and is a polarizing historical figure, and this book does a great job at providing a balanced view of his life and work. Read more
Published 13 days ago by Gabe
5.0 out of 5 stars Excellent read about an extraordinary man
A great biography about a great man. Very detailed, and enables to understand J. Rockefeller's psychological motives, within their historical context.
Published 1 month ago by MR FRANCOIS GINGUENEAU
5.0 out of 5 stars Extremly Interesting
I was amazed at how relavent this book still is today. It gave me great insight into how some of John D's business practises were considered imoral or unnecessary yet they... Read more
Published 1 month ago by Brad
4.0 out of 5 stars Good read
Very detailed and I found it very interesting. It is very well written also. It's a longer read, but there were no issues with losing interest at all.
Published 1 month ago by Nick Berry
5.0 out of 5 stars a good listen
this cassette was informative and kept my interest over a few days of driving . I would recommend it to someone who wasnt already knowledgeable regarding the subject.
Published 1 month ago by david
3.0 out of 5 stars Length is rediculous
The book is very detailed, almost overly so it is the most comprehensive biography I have ever read. It sometimes becomes very challenging to read due to the length. Read more
Published 1 month ago by Michael S. Jensen
5.0 out of 5 stars In-Depth Peek Into John D's Life
This was the first Ron Chernow book I ever read and was impressed by the amount of research it must have taken for him to paint such a clear picture of the life and habits of JDR,... Read more
Published 2 months ago by Kristopher Chavez
5.0 out of 5 stars first billionaire
This guy had it all together, bought all the little companies and made them into one big company. One giant company was better than 100 tiny companies. In unity there is strength. Read more
Published 3 months ago by Robert J. Askey
5.0 out of 5 stars Chernow's opus re: Rockefeller
I have to admit my understanding of the Robber Barons was about as good as my recollection of US history from my second year of college 20 years ago. Read more
Published 3 months ago by T. Donahoo
5.0 out of 5 stars an excellent bio
I greatly enjoyed myself reading about Rockefeller in Ron Chernow's Titan. The biography itself covers Rockefeller's life fairly completely. Read more
Published 3 months ago by Howard Schulman
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