Title Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, Volume 12 ; 2nd Edition) [Hardcover]

Dominique M. Hanssens (Author), Leonard J. Parsons (Author), Randall L. Schultz (Author)

Book Description

Series: International Series in Quantitative Marketing | Publication Date: March 31, 2001

This second edition of Market Response Models: -places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. -splits the design of response models into separate chapters on static and dynamic models. -discusses techniques and findings spawned by the marketing information revolution, e.g., scanner data. -emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion. -demonstrates methodological developments to assess long-term impacts, where present, of current marketing efforts. -includes a new chapter on sales forecasting. -adds mini-case histories in the form of boxed inserts entitled Industry Perspectives, which are primarily written by business executives. This book is truly the foundation of market response modeling.

Product Details

• Hardcover: 520 pages
• Publisher: Springer; 2nd edition (March 31, 2001)
• Language: English
• ISBN-10: 0792378261
• ISBN-13: 978-0792378266
• Product Dimensions: 9.4 x 6.5 x 1.2 inches
• Shipping Weight: 1.9 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,989,987 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

12 of 13 people found the following review helpful:

5.0 out of 5 stars Has All The Facts, April 10, 2004

By A Customer

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This review is from: Title Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, Volume 12 ; 2nd Edition) (Hardcover)

Great reference for building market models. A lot of good examples. Real world case studies. Easy to understand math formulas. Technical - but good!

2 of 2 people found the following review helpful:

3.0 out of 5 stars Good, but not enough for practitioners, July 13, 2011

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Dan Zetu (Birmingham, MI United States) - See all my reviews

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This review is from: Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing) (Paperback)

This is a very good book primarily because it is the only book I am aware of that attempts a logical and exhaustive review of techniques used in developing market response models. However, like all other existing published material on the topic, it does little to fill the literature void from a practitioner's point of view. While some guidelines are indeed provided on building market response models, the book is mostly a review of the extant academic literature in the field. Examples of model specification and model results are few and far between. Part of the reason is that most academic literature in the field is devoid of implementation details that makes replicating the models very difficult if not impossible. Sadly, the dire need for a practitioner friendly book on market response models still exists. Overall, I would recommend buying the book because, despite the shortcomings I just mentioned, it is still the best material in the field out there.

5.0 out of 5 stars Market Model Response Compendium, June 2, 2011

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Defcon (Kirkland, WA USA) - See all my reviews

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This review is from: Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing) (Paperback)

The text provides a valuable and seemingly complete review of existing model response theory, methods, and practices. Borrowing from marketing and other disciplines and papers, authors present a seminal compendium of market response models into one reference source. Some readers may need to review references and supporting statistics and model texts to fully understand and appreciate the complex models. The text is well organized and exceedingly well written, something that must be herald and sincerely appreciated by readers of this high quality technical text. In summary: "job well done"!