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To Group Coupon Or Not: Small Business Guide to Groupon, Google Offers, LivingSocial and Others (To Groupon or not) Kindle Edition

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Length: 59 pages Word Wise: Enabled
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Editorial Reviews

Review

In Group Coupon, Rags Srinivasan gives the small (even large) business owner great insights into the benefits and pitfalls of one of the hottest crazes in consumer marketing. Ignore it at your peril. --Reed Holden, Author of Pricing With Confidence

If you are considering using a Group Coupon, you should read this book first, and keep in mind that a Group Coupon is a heavy tax for an uninspired product or service --Ronald Baker, Author of Pricing On Purpose

About the Author

Rags Srinivasan is a management professional specializing in Marketing and Pricing. Rags practices evidence based management - applying data and experimentation over fads and promises for solving business problems. He has worked with several businesses across a wide spectrum, from a private school to a speech therapist with their marketing needs, customer acquisition and branding strategy.
He holds MBA from Haas School of Business, Berkeley and writes a popular blog covering Marketing Strategy and other business topics at Iterative Path

Product Details

  • File Size: 506 KB
  • Print Length: 59 pages
  • Simultaneous Device Usage: Unlimited
  • Publication Date: February 16, 2011
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004O6MUYK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #1,180,583 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Rags Srinivasan is a management professional specializing in Marketing and Pricing. Rags practices evidence based management - applying data and experimentation over fads and promises for solving business problems. He has worked with several businesses across a wide spectrum, from a private school to a speech therapist with their marketing needs, customer acquisition and branding strategy. He has authored numerous articles on Pricing and Marketing Strategy.

He holds MBA from Haas School of Business, Berkeley and writes a popular blog covering Marketing Strategy and other business topics at http://iterativepath.wordpress.com.

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Andrea James on October 7, 2011
Format: Kindle Edition
If you're unfamiliar with daily deals and how they can work for (or against) your business, this book provides an easy-to-read, nicely balanced background on the subject. With so many sensationalist anecdotes about success and failures experienced by various businesses, it's good to read something that walks you through the topic in a level-headed way. For instance, the book shows you the difference between using daily deals as a sales and marketing channel, something that is often overlooked by small businesses and this is evident in how they run their deals.

There is also a chapter how costs, capacity, customers and choices affect your decision about whether running a daily deal is right for you. These things are worth considering for any marketing campaign even if you do not plan to run a daily deal so it's helpful that the author goes through these points in an easily digestible manner.

A well-written introduction to daily deals.
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2 of 2 people found the following review helpful By Ben_Davidow on August 10, 2011
Format: Kindle Edition Verified Purchase
It's hard to find voices on group discounting that aren't strongly biased one way or the other. Srinivasan takes a measured approach and weighs the merits and pitfalls of group discounting while sharing actual data to back up his claims. Most importantly, he provides the tools that business owners need to figure out if group discounting is for them. As someone who is entering the group discounting space as a "market maker", I found this book hugely informative about both the big-picture economics and the down to earth, practical logistics of group discounting.
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2 of 2 people found the following review helpful By Amazon Customer on May 20, 2011
Format: Kindle Edition Verified Purchase
It is simple, down to earth, based on simple logic with tools to calculate your situation so you can make up your own mind. It is a simple quick read and the answer is a "no brainer!"

If you want to "keep your shirt on" and reputation in tact then this is a must read book for any retailer, restaurateur or business owner thinking about getting involved in group discounting. Recommended
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