Start reading To Group Coupon Or Not: Small Business Guide to Groupon,... on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card
 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.
Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

To Group Coupon Or Not: Small Business Guide to Groupon, Google Offers, LivingSocial and Others (To Groupon or not) [Kindle Edition]

Rags Srinivasan
5.0 out of 5 stars  See all reviews (6 customer reviews)

Kindle Price: $9.99

Kindle Business Book Daily Deal
Today only, Peter Fuda's "Leadership Transformed" is on sale for only $1.99. Shop now

Book Description

If you are a small business owner, selling products like specialty cakes or in services business like running a spa, whether you have heard about group buying or not, used one of these sites in the past for running your promotion or considering using them in the near future, this book is for you.

This book helps you decide whether or not running a promotion on Groupon or similar site is an economically superior option or not. The methods are purely based on numbers and economics and not on my opinions or biases. Informed decision making based on numbers and data is hard but the alternative threatens the very viability of your business.

Decision making gets harder when all the costs are not explicit and how the options are presented to us affect our decision making process. This book brings out the hidden costs that most do not always consider, like opportunity cost, and helps you cast aside anchors and framing influences that cloud your decision making.

Consider this, if you plan to give away 2000 units of your product that is usually priced at $100 for a discounted price of $50, and give another $25 to the Group Coupon site, should you not take the time to understand the final and lasting outcome of such a promotion and whether or not it is better than all other options?

For a price that is less than the cost of an average group coupon promotion, or less than one half of one percent of your total promotion spend, this book will not only help you avoid costly promotion mistakes but also will help you understand how and when to successfully employ it to take advantage of it.

This book is not a course in business management, economics, marketing or on how to run your business. But the principles shown here are rooted in business management and are no different from the business methods used by large corporations when they decide on marketing and product investments.




Editorial Reviews

Review

In Group Coupon, Rags Srinivasan gives the small (even large) business owner great insights into the benefits and pitfalls of one of the hottest crazes in consumer marketing. Ignore it at your peril. --Reed Holden, Author of Pricing With Confidence

If you are considering using a Group Coupon, you should read this book first, and keep in mind that a Group Coupon is a heavy tax for an uninspired product or service --Ronald Baker, Author of Pricing On Purpose

About the Author

Rags Srinivasan is a management professional specializing in Marketing and Pricing. Rags practices evidence based management - applying data and experimentation over fads and promises for solving business problems. He has worked with several businesses across a wide spectrum, from a private school to a speech therapist with their marketing needs, customer acquisition and branding strategy.
He holds MBA from Haas School of Business, Berkeley and writes a popular blog covering Marketing Strategy and other business topics at Iterative Path

Product Details

  • File Size: 506 KB
  • Print Length: 59 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004O6MUYK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #831,336 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

5.0 out of 5 stars
(6)
5.0 out of 5 stars
4 star
0
3 star
0
2 star
0
1 star
0
Share your thoughts with other customers
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Good overview and introduction to daily deals October 7, 2011
Format:Kindle Edition
If you're unfamiliar with daily deals and how they can work for (or against) your business, this book provides an easy-to-read, nicely balanced background on the subject. With so many sensationalist anecdotes about success and failures experienced by various businesses, it's good to read something that walks you through the topic in a level-headed way. For instance, the book shows you the difference between using daily deals as a sales and marketing channel, something that is often overlooked by small businesses and this is evident in how they run their deals.

There is also a chapter how costs, capacity, customers and choices affect your decision about whether running a daily deal is right for you. These things are worth considering for any marketing campaign even if you do not plan to run a daily deal so it's helpful that the author goes through these points in an easily digestible manner.

A well-written introduction to daily deals.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars Super informative August 10, 2011
Format:Kindle Edition|Verified Purchase
It's hard to find voices on group discounting that aren't strongly biased one way or the other. Srinivasan takes a measured approach and weighs the merits and pitfalls of group discounting while sharing actual data to back up his claims. Most importantly, he provides the tools that business owners need to figure out if group discounting is for them. As someone who is entering the group discounting space as a "market maker", I found this book hugely informative about both the big-picture economics and the down to earth, practical logistics of group discounting.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars Retailers/Restaurateurs must read this! May 20, 2011
Format:Kindle Edition|Verified Purchase
It is simple, down to earth, based on simple logic with tools to calculate your situation so you can make up your own mind. It is a simple quick read and the answer is a "no brainer!"

If you want to "keep your shirt on" and reputation in tact then this is a must read book for any retailer, restaurateur or business owner thinking about getting involved in group discounting. Recommended
Comment | 
Was this review helpful to you?

More About the Author

Rags Srinivasan is a management professional specializing in Marketing and Pricing. Rags practices evidence based management - applying data and experimentation over fads and promises for solving business problems. He has worked with several businesses across a wide spectrum, from a private school to a speech therapist with their marketing needs, customer acquisition and branding strategy. He has authored numerous articles on Pricing and Marketing Strategy.

He holds MBA from Haas School of Business, Berkeley and writes a popular blog covering Marketing Strategy and other business topics at http://iterativepath.wordpress.com.

What Other Items Do Customers Buy After Viewing This Item?



Forums

There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Look for Similar Items by Category