• Covers the full history of the campaign to protect consumers from tobacco's dangers, from the earliest efforts to recent developments
• Helps readers understand the wealth of statistical evidence regarding tobacco use, abuse, and hazards
• Explores the impact of tobacco advertising on public health
• Primary source documents include internal tobacco company studies, legal proceedings, and more
• Offers a bibliography of significant books and websites in the fields of tobacco history, medicine, and public health
In recent years, whistleblowers and lawsuits have brought to light a mountain of evidence—over 40 million pages!—leading to one devastating, inescapable conclusion: not just that smoking is unquestionably dangerous, but that Big Tobacco has known this for decades and tried to keep their customers in the dark about it.