A friend had recommended this product to me, and I did a little research before I bought it. I looked up directions on the internet, and reviews on Amazon. I have to say, I was a little intimidated- people were talking about how finicky and messy the whole process was, and how you really had to tweak your method to brew coffee that suited your taste preference. One website even said this coffee had no flavor. Not to mention the complaints about the clean-up! I was nervous because it requires SO much coffee, and time to brew, and if it didn't work out, well, it would seem like such a shame.
I found that the brewing method is NOT difficult, NOT messy, and not very labor intensive at all. If you are common sense-careful, you won't make any mess at all. And the directions ARE detailed, but if you read them as you go, you will have no problem. I know I worked at Starbucks for nine years, but really- this is NOT difficult. The iced coffee at Starbucks is brewed as a double strength hot-brewed method, which is why there is a lot of bitterness and acidity in it. THIS coffee, when the directions are followed, goes down MUCH more smoothly than Starbucks.
When I first sipped this coffee, I couldn't believe how much I loved it! It was the first time ever that just brewed coffee (I add water to dilute the concentrate, and then a little cream on top), hit my pallet in just as much of a pleasing way as any specialty drink you can buy.
Brewing method: easy. Follow the (included) directions and you'll be fine! Not messy at all, like some reviewers claimed. Time intensive- once you spend the 10 minutes making it, it DOES have to sit for 12-14 hours. So plan ahead :). Also, when pulling out the rubber stopper, be sure to do it over the carafe- the concentrate will come out pretty quickly! You might get a tad bit of concentrate on your hands at this point.
Clean up- super easy. I used a wooden spoon to help scoop it into the garbage, and pretty much tapped the plastic container against my garbage. Then I rinsed out what was left in my sink. The hardest part was digging the filter out- it's in there pretty good- but a little finesse and out it came.
Quality: AMAZING. I did work at starbucks for nine years, and was a "coffee master" there, so I think this may have a bit of weight :). I like my coffee smooth, though.
Tips- start with a more robust coffee (I used Gold Coast from Starbucks). Lighter blends might end up a little washed out. If you like strong, dark, thick coffee, you might not like this. Use a french press instead, or brew hot coffee double strength and dilute it with cold water (2 parts coffee concentrate, one part cold water). The downside to that method is that it will only stay good in your fridge for a day or two before it gets bitter (at sbux we had to dump it out after 8 hours). Using this method will keep delicious coffee in your fridge, ready to drink, for up to two weeks (and I've heard even up to three).
I highly recommend this product. I don't write a lot of reviews on here, but I was so impressed with everything about this and I didn't feel the reviews out there ecompassed the wonderful-ness that is the coffee toddy!