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The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll. Hardcover – September 24, 2008


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The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll. + The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field + Profit First: A Simple System to Transform Any Business from a Cash-Eating Monster to a Money-Making Machine.
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Product Details

  • Hardcover: 199 pages
  • Publisher: Obsidian Launch, LLC; 1st Edition edition (September 24, 2008)
  • Language: English
  • ISBN-10: 0981808204
  • ISBN-13: 978-0981808208
  • Product Dimensions: 8.4 x 5.7 x 0.9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (542 customer reviews)
  • Amazon Best Sellers Rank: #29,858 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Disarmingly funny, The Toilet Paper Entrepreneur tells it like it is and yet never gives up on the little guy. After reading this book you'll feel like you can actually pull it off - because you can."
--Donny Deutsch, Host of CNBC's The Big Idea with Donny Deutsch and Chairman, Deutsch Inc.

"The title of Mike's book might spark your interest, but the contents will truly transform your interest into entrepreneurial success."
--Pat Croce, Former Owner of the 76ers & Host of Down to Business

"Rock solid advice straight from the trenches, this book will change the way you look at everything about business. Mike has done a great job of making the complex - simple to understand. Bravo!"
--Bill Bartman, Self-made Billionaire (25th Wealthies Person in the World) & National Entrepreneur of the Year (twice) by USA Today, Inc, and E&Y & Founder of Billionaire Business Systems.

"This book kicks ass. I have read dozens of great books on entrepreneurship and honestly, I have never read one that was more in line with my own personal entrepreneurial philosophy and experience. And yes, you can quote me on that."
--Scott Allen, The Blogger for Guide to Entrepreneurs (Entrepreneurs.About.com) & Entrepreneur

"The Toilet Paper Entrepreneur is a great, insightful read loaded with ingenuity, humor, and heart. If there was ever a "must-read" book for aspiring entrepreneurs, this is it."
--Cameron Johnson, Entrepeneur, Oprah's The Big Give Contestent and Author of You Call The Shots

"Fast-moving, packed with anecdotes from real businesses and genuinely very funny, The Toilet Paper Entrepreneur shares lessons that I can relate to from running my own business for the past five years."
--Fraser Doherty, 19 Year Old Founder & Managing Director of $1M+ company, SuperJam

"Stop your crying! Stop your whining! The Toilet Paper Entrepreneur shows you how to get off the pot by using what you have to make your business a success!"
--Barry Moltz, Entrepreneur and Author of Bounce!

"The book is full of business wisdom that any entrepreneur can learn from. His life experiences, personality and huge set of balls make him THE MAN... and this book LIFE CHANGING!"
--Louis Lautman, Filmmaker & Founder of Young Entrepreneur Society (Y.E.S.)

"The TPE is a raw, powerfully inspirational, and intriguingly crafted masterpiece. Read this book tonight and start your company tomorrow. I did."
--Alexander LindahlFounder of College Mogul

"The Toilet Paper Entrepreneur is a must-read for aspiring AND established entrepreneurs. First, it is written by a successful serial entrepreneur who has built multi-million dollar businesses and walked the talk. Second, Michael is not afraid to call it like he sees it, whether or not it offends others. Unfortunately, both of these qualities are lacking in most entrepreneurship books."
--Michael Simmons, Co-Founder of Extreme Entrepreneurship Tour & Bestselling Author of The Student Success Manifestor

"This book kicks ass. I have read dozens of great books on entrepreneurship and honestly, I have never read one that was more in line with my own personal entrepreneurial philosophy and experience. And yes, you can quote me on that."
--Scott Allen, The Blogger for Guide to Entrepreneurs (Entrepreneurs.About.com) & Entrepreneur

About the Author

Mike Michalowicz started his first business at the age of 24, moving his young family to the only safe place he could afford - a retirement village. With limited resources and no experience, he systematically grew a multimillion-dollar technology business, sleeping in conference rooms to avoid hotel costs.

After selling his first company, Michalowicz launched a new business the very next day, and in less than three years, sold it to a Fortune 500. With his newest venture, Obsidian Launch, he fosters startup businesses with his 'get rich right' approach.

A graduate of Inc. and MIT's Birthing of Giants Entrepreneurial Program, Michalowicz received Young Entrepreneur of the Year awards multiple times. He is a recurring guest on CNBC's The Big Idea with Donny Deutsch, ABC News, and other television programs; has been featured on multiple radio stations including National Public Radio (NPR) and in The New York Times, SmartCEO Magazine, and other publications.

Michalowicz is a guest lecturer for entrepreneurial groups at Babson, Boston College, Columbia, Harvard, Penn State, Temple, University of The West Indies and other colleges throughout the country and world.


More About the Author

Mike Michalowicz (pronounced mi-KAL-o-wits) started his first business at the age of 24, moving his young family to the only safe place he could afford - a retirement building. With limited resources and no experience, he systematically bootstrapped a multi-million dollar technology business, sleeping in conference rooms to avoid hotel costs. After selling his first company, Mike launched a new business the very next day, and in less than three years, sold it to a Fortune 500. With his newest multi-million dollar venture, Provendus Group, he ignites explosive growth in businesses that have plateaued.

Mike is a graduate of Inc. & MIT's "Birthing of Giants" Entrepreneurial Program. He has received multiple entrepreneurship awards, including the SBA's Young Entrepreneur of the Year. Mike hosts the business makeover segments on MSNBC's Your Business with JJ Ramberg. He is a former small business columnist for The Wall Street Journal, and now writes for Open Forum.

Mike is a frequent guest lecturer for business associations, entrepreneurial groups and professional business groups throughout the world. Mike is also a guest lecturer for collegiate entrepreneurial programs such as Babson, Boston College, Columbia, Copenhagen Business School, Emerson, Harvard, Penn State, Pepperdine and Princeton. His books are in the core curriculum for entrepreneur students at Pepperdine, Stanford University, and universities across the country, and have been translated into 7 languages.

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Customer Reviews

I found this to be a very easy to read and practical book.
monkuboy
While I have not made enough headway in my reading list to get to Mike's book I would like to add that I think he really has things going well in his business.
Andy Kershner
I highly recommend this book to those in business or considering starting a business.
Kay Green

Most Helpful Customer Reviews

119 of 125 people found the following review helpful By Ivana S. Taylor on December 22, 2008
Format: Hardcover
I fell in love with Toilet Paper Entrepreneur on page xxi (in the introduction) where Mike Michalowicz does a brilliant comparison between the "Media Darling" entrepreneur and his "Three Sheet Path." In Mike's example at the age of 18, the media darling is recruited to an Ivy League school only to quit and launch a successful VC. Meanwhile, Mike is picking colleges based on the guy-to-girl ratios. Yup - that would be me.

This book showed me that regular people with some skill and an idea can launch a successful business -- without all the fancy schmancy MBA stuff and spending thousands on consultants and technology. Don't get me wrong. There is a place for all the formal stuff - but this book will get you to that place.

One of my favorite Guy Kawasaki quotes (from his new book Reality Check) goes something like "Just once I wish someone would ask me for money to increase their capacity because they have more customers than they know what to do with!"

Toilet Paper Entrepreneur will get you to that point where you will build a business and an infrastructure for profitable growth. If you've ever dreamed of pitching the likes of Guy Kawasaki - read this first. This will get you to needing more capacity to serve more customers.

Mike doesn't have to impress anyone. He has proven (because he's made millions several times over) that real entrepreneurship is about resourceful action and this book tells you how.

Build your business with 3 documents
1. A Prosperity Plan - Your credo and vision for your success.
2. A Quarterly Plan - Your goals and objectives a quarter out
3. Daily Metrics - The numbers that immediately measure the health of your business.
Read more ›
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32 of 36 people found the following review helpful By Sarah L. Radford on October 15, 2008
Format: Hardcover
Ok, so I just finished the book....LOVED it!
Mike's book, The Toilet Paper Entrpreneur" is a no nonsense, tell it like it is book on business. I can say that the 3 sheet toilet paper theory is genius! Everyone can relate...
Being an entrepreneur myself, I know that there is a lot of hard work that goes into owning a business. My friends who have classic "9-5er's" don't get it. Reading this book is a breath of fresh air and gives me an instant energy charge. I have had people ask me over and over if I have a business plan. I do have one roughly written, but it is far from "perfect". I liked the chapter that talked about business plans being a waste of time. Afterall, do most people really look at them after they get a bank loan? Instead, Mike suggests making a Prosperity Plan, which is much more practical and definitely helps you keep focused on the big picture.
I also throughly enjoyed the chapter about the TPE's vs. The Media Darlings. I have had people give me their FREE advice that I don't have the money needed to make my business successful. Hmmmm... As Mike said, ask Bill Hewlitt and Mike Packard who began their business with $538.
The beautiful thing is that in America that can be your story too!
The Toilet Paper Entrepreneur is a must read for any entrepreneur!
All the very best!
Sarah Radford
President Chic Gems, etc.
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37 of 45 people found the following review helpful By Benjamin A. Simon on September 26, 2008
Format: Hardcover
Because of my interest in this topic (I write software for businesses who fit the definition of a Toilet Paper Entrepreneur), Mike (a guy I've just met over the web) sent me a review copy of the text.

I have to say, I really enjoyed the book. It's written with a humorous / conversational tone, which makes for an easy read (be prepared for lots of potty humor). While the book is fun, I was pleased to find lots of useful advice for building a business - the book goes beyond just cheerleading.

I happen to be a big fan of the whole bootstrapping method of building a business. Rather than figure this approach out via trial and error, Mike provides a concrete approach for doing just this.

I gave the book 5 starts because I think it nails the topic for the audience it wants to go after: people who want to start a business, but don't think they have the money or education to do so. If that's you, then this should be among the first business books you buy.

If you're like myself and have a bit more experience, then I still recommend the book. You'll no doubt find it educational, and at the very least, you'll get in quite a few good laughs.
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82 of 105 people found the following review helpful By Adam Temple on December 1, 2010
Format: Hardcover Verified Purchase
Any time I find 'all business books suck so read mine' attitude - I know to watch out. It's silly to say something like that, especially when your book isn't good.

Let me describe why you shouldn't read this book.

* There is a serious lack of substance - Read articles from a dozen mediocre business blogs and you can pick up more substance. Though he presents some valid ideas, he does it in such a clumsy way that you are totally unconvinced.
* The toilet illustration got really old - the perfect example: when you feel the urge to start a business, you just gotta go. The book is filled with this....crap. Oh yeah, that's said plenty also.

So, in the footsteps of Mike, let me give you a tasteless toilet illustration about why you should read this book: The Toilet Paper Entrepreneur is like wiping yourself with cheap toilet paper. There is just so much left behind that you need to find something else just to clean up after the mess that was made.

I have read plenty other books that give a overview of business without being immature, lame, sporadic, and ineffective. I don't want to promote them here in case I am taken for a spammer. If you are going to start a business, don't spend your money here. Do a little more homework and find the next book to read.

Not to demean the 200+ people that have given this book 5 stars...but what the heck?
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