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Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit [Paperback]

Barry Estabrook
4.3 out of 5 stars  See all reviews (81 customer reviews)

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Book Description

April 24, 2012
First paperback edition of the New York Times best-seller.  Based on a James Beard award-winning article from a leading voice on the politics of agribusiness, Tomatoland combines history, legend, passion for taste, and investigative reporting on modern agribusiness and environmental issues into a revealing, controversial look at the tomato, the fruit we love so much that we eat $4 billion-worth annually.

2012 IACP Award Winner in the Food Matters category

Supermarket produce sections bulging with a year-round supply of perfectly round, bright red-orange tomatoes have become all but a national birthright. But in Tomatoland, which is based on his James Beard Award-winning article, "The Price of Tomatoes," investigative food journalist Barry Estabrook reveals the huge human and environmental cost of the $5 billion fresh tomato industry. Fields are sprayed with more than one hundred different herbicides and pesticides. Tomatoes are picked hard and green and artificially gassed until their skins acquire a marketable hue. Modern plant breeding has tripled yields, but has also produced fruits with dramatically reduced amounts of calcium, vitamin A, and vitamin C, and tomatoes that have fourteen times more sodium than the tomatoes our parents enjoyed. The relentless drive for low costs has fostered a thriving modern-day slave trade in the United States. How have we come to this point?

Estabrook traces the supermarket tomato from its birthplace in the deserts of Peru to the impoverished town of Immokalee, Florida, a.k.a. the tomato capital of the United States. He visits the laboratories of seedsmen trying to develop varieties that can withstand the rigors of agribusiness and still taste like a garden tomato, and then moves on to commercial growers who operate on tens of thousands of acres, and eventually to a hillside field in Pennsylvania, where he meets an obsessed farmer who produces delectable tomatoes for the nation's top restaurants.

Throughout Tomatoland, Estabrook presents a who's who cast of characters in the tomato industry: the avuncular octogenarian whose conglomerate grows one out of every eight tomatoes eaten in the United States; the ex-Marine who heads the group that dictates the size, color, and shape of every tomato shipped out of Florida; the U.S. attorney who has doggedly prosecuted human traffickers for the past decade; and the Guatemalan peasant who came north to earn money for his parents' medical bills and found himself enslaved for two years.

Tomatoland reads like a suspenseful whodunit as well as an expose of today's agribusiness systems and the price we pay as a society when we take taste and thought out of our food purchases.


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Editorial Reviews

Review

"In this eye-opening exposé, Vermont journalist Estabrook traces the sad, tasteless life of the mass-produced tomato, from its chemical-saturated beginnings in south Florida to far-flung supermarkets. Expanding on his 2010 James Beard Award-winning article in Gourmet magazine, Estabrook first looks at the tomato's ancestors in Peru, grown naturally in coastal deserts and Andean foothills, with fruit the size of large peas. Crossbreeding produced bigger, juicier varieties, and by the late 19th century, Florida had muscled in on the U.S. market, later benefiting from the embargo on Cuban tomatoes; the Sunshine State now produces one-third of the fresh tomatoes in this country. To combat sandy soil devoid of nutrients, and weather that breeds at least 27 insect species and 29 diseases that prey on the plants, Florida growers bombard tomato plants with a dizzying cocktail of herbicides and pesticides, then gas the "mature greens" (fruit plucked so early from the vines that they bounce without a scratch) with ethylene. Behind the scenes, moreover, there exists a horrendous culture of exploitation of Hispanic laborers in places like Immokalee, where pesticide exposure has led to birth defects and long-term medical ailments. Estabrook concludes this thought-provoking book with some ideas from innovators trying to build a better tomato." --Publisher's Weekly

"With great skill and compassion, Estabrook explores the science, ingenuity, and human misery behind the modern American tomato. Once again, the true cost is too high to pay." --Eric Schlosser, author of Fast Food Nation

"In my ten years as editor of Gourmet magazine, the article I am proudest to have published was Barry Estabrook's 'The Price of Tomatoes.' Now he's expanded that into this astonishingly moving and important book. If you have ever eaten a tomato--or ever plan to--you must read Tomatoland. It will change the way you think about America's most popular 'vegetable.' More importantly, it will give you new insight into the way America farms." --Ruth Reichl, author of Garlic and Sapphires

"If you worry, as I do, about the sad and sorry state of the tomato today, and want to know what a tomato used to be like and what it could hopefully become again, read Barry Estabrook's Tomatoland. This book is a fascinating history of the peregrination of the tomato throughout the centuries." --Jacques Pépin, author of the forthcoming Essential Pepin

"In fast-moving, tautly narrated scenes, Barry Estabrook tells the startling story of labor conditions that should not exist in this country or this century, and makes sure you won't look at a supermarket or fast-food tomato the same way again. But he also gives hope for a better future--and a better tomato. Anyone who cares about social justice should read Tomatoland. Also anyone who cares about finding a good tomato you can feel good about eating." --Corby Kummer, senior editor at The Atlantic and author of The Pleasures of Slow Food

" `Tomatoland' (is) in the tradition of the best muckraking journalism, from Upton Sinclair's `The Jungle' to Eric Schlosser's `Fast Food Nation.' " ----Jane Black, The Washington Post

"Masterful." ----Mark Bittman, New York Times Opinion blog

"If you care about social justice--or eat tomatoes--read this account of the past, present, and future of a ubiquitous fruit." ----Corby Kummer, TheAtlantic.com

"Eye-opening exposé...thought-provoking." ----Publishers Weekly

"Estabrook adds some new dimensions to the outrageous...story of an industry that touches nearly every one of us living in fast-food nation." ----David Von Drehle, Time Magazine blog "Swampland"

"You can really stop at any point during the narrative and decide that you've bought your last supermarket tomato, but Estabrook is just warming up...a brisk read, engrossing as it is enraging." --TheDailyGreen.com

"Corruption, deception, slavery, chemical and biological warfare, courtroom dramas, undercover sting operations and murder: Tomatoland is not your typical book on fruit." --Macleans.ca --This text refers to the Hardcover edition.

About the Author

James Beard Award-winning journalist Barry Estabrook was a contributing editor at Gourmet magazine for eight years, writing investigative articles about where food comes from. He was the founding editor of Eating Well magazine and has written for the New York Times Magazine, Reader's Digest, Men's Health, Audubon, and the Washington Post, and contributes regularly to The Atlantic Monthly's website. His work has been anthologized in the Best American Food Writing series, and he has been interviewed on numerous television and radio shows. He lives and grows tomatoes in his garden in Vermont.

Product Details

  • Paperback: 256 pages
  • Publisher: Andrews McMeel Publishing; Original edition (April 24, 2012)
  • Language: English
  • ISBN-10: 1449423450
  • ISBN-13: 978-1449423452
  • Product Dimensions: 8.5 x 5.5 x 0.7 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (81 customer reviews)
  • Amazon Best Sellers Rank: #33,147 in Books (See Top 100 in Books)

More About the Author

Youthful stints doing slug labor on a midwestern dairy farm (hot!) and being tossed about on a commercial fishing boat off Nova Scotia (frigid!) taught me that writing about how food is produced is a hell of a lot easier than actually producing it. For several blissful years, I received a steady paycheck from the late, lamented Gourmet magazine. Now I write for the New York Times, Saveur, Epicurious, OnEarth, AtlanticLife.com--pretty much anyone who will pay me. I also blog at www.politicsoftheplate.com, which received the 2011 James Beard Award for best food blog. I live on a 30-acre plot in Vermont where I putter around in a large vegetable garden (a great place for a procrastinating writer), tend a small flock of laying hens, make maple syrup, and brew some of the vilest hard cider on the planet.

Customer Reviews

Most Helpful Customer Reviews
66 of 74 people found the following review helpful
5.0 out of 5 stars I've Become a Tomato Activist June 24, 2011
Format:Hardcover
When is the last time you ate a tomato? What did it taste like? Where did it come from?

If the answers to those questions are a.) within the past few months, b.) it had no taste at all, and c.) it came from the store or a restaurant, chances are you ate a modern-day relative of a real tomato.

"Perhaps our taste buds are trying o send us a message. Today's industrial tomatoes are as bereft of nutrition as they are of flavor. According to analyses conducted by the U.S. Department of Agriculture, 100 grams of fresh tomato today has 30 percent less vitamin C, 30 percent less thiamin, 19 percent less niacin, and 62 percent less calcium than it did in the 1960s. But the modern tomato does shame its 1960s counterpart in one area: It comtains fourteen times as much sodium." - from Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit by Barry Estabroak.

That quote came from a new book that has caught my attention in a big way. I've noticed for quite some time that supermarket tomatoes have zero taste. But I like tomatoes in salad and other favorite dishes. I know they aren't like "real" tomatoes from the garden or the farmers market, but I still buy them.

Not any more. Tomatoland made me take a good look at the tomato industry and I didn't like what I saw at all. The author, Barry Estabrook decided to find out why we can't buy a decent fresh tomato and discovered that it's not a simple question and answer.

He learned that Florida "accounts for one-third of the fresh tomatoes raised in the U.S., and from October to June, virtually all the fresh-market, field-grown tomatoes.." It's an example of industrial agriculture at it's worst.

In addition to growing a taste-less fruit, many Florida tomato growers are responsible for some very shameful practices: modern-day slavery and inhumane treatment of the tomato workers. There are shady legal and political practices as well. Numerous herbicides and pesticides are sprayed on the tomato fields, often right on the workers.

Besides learning how awful these growers are, Tomatoland taught me a lot about plant biology and the genetic and political history of our beloved plant. For instance, I had no idea tomatoes originally came from Peru and were the size of peas. The book is filled with the stories of the people surrounding the subject of tomatoes. Barry Estabrook brought them all to life.

There is no doubt about it - this is good reading. It's part expose, part history, and all very good journalism. I dare you to read this book and not want to DO something. That's what happened to me.

I'm now calling myself a Tomato Activist. What does that mean? For me, here's how I'm defining it:

For one thing, I'll never again buy or eat a fresh tomato unless I know exactly where it came from and under what conditions it was grown.
I will ask at restaurants where their tomatoes came from. If I'm not satisfied, I'll ask to have the tomato removed and I'll let them know why.
I have letters drafted to my senators and congressmen asking them to stick their noses into the working conditions for Florida tomato growers.
I'll can/preserve enough tomatoes to keep us supplied with tomatoes until the next season.
I'm telling everyone I know to read Tomatoland.

I hope you'll join me and become your own Tomato Activist.
Was this review helpful to you?
70 of 79 people found the following review helpful
5.0 out of 5 stars sobering, courageous, and a terrifyingly good read June 10, 2011
Format:Hardcover
I will never look at a supermarket tomato the same way again. Never mind that I'll never eat another one -- ever -- after reading this book. Author and food writer Barry Estabrook takes us on a journey to discover why those perfect-looking tomatoes piled up on supermarket shelves are so oddly tasteless, and believe me, the answer isn't very appetizing. Flavor, though, is the least of his concerns. The big story here is the human suffering -- right under our noses -- that we unknowingly perpetuate each time we pick a tomato up and put it in our shopping cart. It took courage to sniff this story out. Estabrook is clearly a pro in his field and deserves a great deal of credit. The writing is engrossing and at times hilarious, all of which makes the heartbreak a little easier to stomach.
Was this review helpful to you?
57 of 65 people found the following review helpful
3.0 out of 5 stars Informative and well-written June 6, 2011
Format:Hardcover
With every passing year, I'm getting pickier and pickier about which tomatoes I eat. The more I think about it, the mealier and more tasteless the tomatoes that you buy in the supermarket are. I'd almost stopped buying them altogether before I read Tomatoland. Tomatoland convinced me even more that the tomatoes from the grocery store, especially the ones available in the winter, are just not worth it.

Taste is the obvious reason. Every single one of us can go to the supermarket and tell the difference between a tomato grown locally and in the summer versus one grown in Florida in the winter. Estabrook makes clear that that is because the organization that regulates the tomatoes that come out of Florida regulate for every single aspect of a tomato - color, shape, texture, blemishes - except taste.

The second problem with tomatoes grown in the winter is that, if they are not grown in a hot house, they are grown in Florida or California. The problem with growing tomatoes in Florida is that it just happens to be one of the worst places in the world to grow tomatoes. In order to do so successfully, Florida tomato growers rely heavily on dangerous pesticides and chemicals to fight off pests and diseases and to put nutrition in the soil, which is actually just sand.

And now we get to the heart of Tomatoland, the mistreatment of migrant workers, especially concerning pesticide use, on tomato farms. This was not necessarily the turn that I expected Tomatoland to take, but I was so happy that it did. This is an important cause and an important topic that everyone needs to know about. When you purchase a tomato, you are making a choice. Are you going to support the abuse and slavery of the people who pick those tomatoes? Some of the things that Estabrook talks about will horrify you, from babies being born with deformities because of their parents' exposure to pesticides to examples of modern day slavery.

Estabrook does a good job balancing the political with the scientific. He interviews people on both sides of the debate and shows big agriculture in a fair light in my opinion. Not a good one, but a fair one. He shows what they have done horribly wrong and what they are doing, however reluctantly, to improve it. Things are getting better in the tomato industry, but it is all because of groups of people who were well-informed and willing to take a stand. The only shortcoming of this book is that I wish Estabrook had ended with a clearer sense of what still needs to be done. I would have rather had a final chapter that projected the future for tomatoes and the industry, as well as the future for migrant workers in the US.

I truly didn't expect to be as enthralled with Tomatoland as I was, but I found it to be an engaging and well-written piece of non-fiction that has the power to change the way people view their tomatoes. Hopefully it will convince people that the best place to get tomatoes is their own back yard.
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Most Recent Customer Reviews
5.0 out of 5 stars You won't believe it
There is information in this book that will floor you. It has a very expose' feeling about it, but the writer still skillfully manages to blend in character descriptions, and his... Read more
Published 2 days ago by That One Guy
5.0 out of 5 stars Deeply explored view of the tomato industry
I greatly enjoyed this book, both as a tomato lover and as a consumer. It was a bit disconcertng to discover that many of the tomatoes I have eaten have probably been picked by... Read more
Published 14 days ago by Rachael
5.0 out of 5 stars Required Reading - U of I
This book is required reading this summer for students at U of I /Moscow ID. My granddaughter will be a first year student and I wanted to join in the conversations.
Published 29 days ago by CeeBee
3.0 out of 5 stars Book club, discussion
Well researched, documented. It's not exactly a "fun" read, but educational & revealing about the mass production of so much of our food. Read more
Published 1 month ago by Barbara Jorenby
5.0 out of 5 stars What you're really eating
Tomatoland is a shocking and informative fast-reading book by Barry Estabrook; a book that should be in every kitchen library or at least among your stack of recipe books. Why? Read more
Published 1 month ago by J. Marlando
5.0 out of 5 stars In the Best Tradition of American Journalism. But WARNING: May Cause...
Writer Barry Estabrook with "Tomatoland" follows a simple recipe: Take a marble sized fruit from South America, add humans. The result is astonishingly complex and memorable. Read more
Published 2 months ago by Michael J Gardner
5.0 out of 5 stars Tasty!
An excellent book about tomatoes and their history. Can't praise it enough! Juicy and tasty stuff for all ages - buy it.
Published 2 months ago by Jim Yoakum
5.0 out of 5 stars Review of Tomato land
The book gave a lot of explanations how government and especially franchises have to much control over the food on the grocery shell that what will be available for us the... Read more
Published 3 months ago by Danial F. Rupp
5.0 out of 5 stars Good
Item was just as expected and purchase is in excellent condition. No problems at all. Very easy and very simple. Thank you!
Published 3 months ago by Thy Thy Nguyen
4.0 out of 5 stars Terrifying.
Barry Estabrook, Tomatoland: How Industrial Agriculture Destroyed Our Most Alluring Fruit (Andrews McMeel Publishing, 2011)

I picked up Tomtoland expecting a kind of... Read more
Published 4 months ago by Robert P. Beveridge
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