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Tomorrow Now: Envisioning the Next 50 Years Paperback – December 23, 2003
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Visionary author Bruce Sterling views the future like no other writer. In his first nonfiction book since his classic The Hacker Crackdown, Sterling describes the world our children might be living in over the next fifty years and what to expect next in culture, geopolitics, and business.
Time calls Bruce Sterling ?one of America?s best-known science fiction writers and perhaps the sharpest observer of our media-choked culture working today in any genre.? Tomorrow Now is, as Sterling wryly describes it, ?an ambitious, sprawling effort in thundering futurist punditry, in the pulsing vein of the futurists I?ve read and admired over the years: H. G. Wells, Arthur C. Clarke, and Alvin Toffler; Lewis Mumford, Reyner Banham, Peter Drucker, and Michael Dertouzos. This book asks the future two questions: What does it mean? and How does it feel? ?
Taking a cue from one of William Shakespeare?s greatest soliloquies, Sterling devotes one chapter to each of the seven stages of humanity: birth, school, love, war, politics, business, and old age. As our children progress through Sterling?s Shakespearean life cycle, they will encounter new products; new weapons; new crimes; new moral conundrums, such as cloning and genetic alteration; and new political movements, which will augur the way wars of the future will be fought.
Here are some of the author?s predictions:
? Human clone babies will grow into the bitterest and surliest adolescents ever.
? Microbes will be more important than the family farm.
? Consumer items will look more and more like cuddly, squeezable pets.
? Tomorrow?s kids will learn more from randomly clicking the Internet than they ever will from their textbooks.
? Enemy governments will be nice to you and will badly want your tourist money, but global outlaws will scheme to kill you, loudly and publicly, on their Jihad TVs.
? The future of politics is blandness punctuated with insanity.
The future of activism belongs to a sophisticated, urbane global network that can make money?the Disney World version of Al Qaeda.
Tomorrow Now will change the way you think about the future and our place in it.
From the Hardcover edition.
About the Author
From the Hardcover edition.
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More About the Author
was born in 1954. Best known for his ten science fiction
novels, he also writes short stories, book reviews,
design criticism, opinion columns, and introductions
for books ranging from Ernst Juenger to Jules Verne.
His nonfiction works include THE HACKER CRACKDOWN:
LAW AND DISORDER ON THE ELECTRONIC FRONTIER (1992),
TOMORROW NOW: ENVISIONING THE NEXT FIFTY YEARS (2003),
and SHAPING THINGS (2005).
He is a contributing editor of WIRED magazine
and writes a weblog. During 2005,
he was the "Visionary in Residence" at Art Center
College of Design in Pasadena. In 2008 he
was the Guest Curator for the Share Festival
of Digital Art and Culture in Torino, Italy,
and the Visionary in Residence at the Sandberg
Instituut in Amsterdam. In 2011 he returned to
Art Center as "Visionary in Residence" to run
a special project on Augmented Reality.
He has appeared in ABC's Nightline, BBC's The Late Show,
CBC's Morningside, on MTV and TechTV, and in Time,
Newsweek, The Wall Street Journal, the New York Times,
Fortune, Nature, I.D., Metropolis, Technology Review,
Der Spiegel, La Stampa, La Repubblica, and many other venues.
Top Customer Reviews
Two things struck me about this book. The first is that it is not nearly as focused on the next fifty years as the title purports. There is a fair deal of what the future may hold, but there is also a great deal of the present thrown in (especially in the soldier section), and some futurism that is more than 50 years out. Surprisingly this didn't bother me at all because his analysis of the present, especially an exposition on three different terrorists warlords, was fascinating, absolutely fascinating. This book ranges far and wide, and colors outside the lines of the 50 years stated, but I was glad it did as I read.
The second thing that struck me was that this is one of the most amazingly well-written books I've ever read. I am not sure I have ever read something as engaging, fascinating, informative and so easy to read at the same time. I have always enjoyed Sterling's fiction work but, frankly, the quality of this non-fiction book trumps his fictional stories. His writing style is very chatty, more or less as if you are sitting across the table from him, and at first this threw me. It's not something you expect in a science book. Yet once I adjusted I realized that this may be one of the clearest pieces of writing I have ever had the pleasure to read. When I say "pleasure to read" I actually mean it.Read more ›
Bruce Sterling has a well-deserved reputation as a futurist whose imaginative grasp is more eclectic and far-reaching than most. In Tomorrow Now Sterling sets out to delineate the outline of how the world might look in the next 50 years.
What sets Tomorrow Now apart from many other similar efforts is Sterling's keen perception of the pitfalls and traps awaiting the unwary prophet. He resists the temptation to predict the specific or the obvious, instead he sets out to uncover trends, "Successful futurism assembles evidence of trends to aim at paradigms."
Sterling adopts Shakespeare's Seven Ages of Man from As You Like It as the basis for his book. This proves to be a very successful map on which to base his exploration. Using these seven ages as a guide he continually returns to the related questions: "What does it mean? How does it feel?" as a lodestone to chart his progress.
What I enjoyed most about Tomorrow Now was the breadth of Sterling's vision across many different areas of human activity: biotech, IT, business, law, politics, even death put in an appearance. I felt that he managed to successfully avoid the monkey puzzle trap which he warned about in his Afterward whereby the unwary futurist allows themselves to become so dazzled by one particular area of advancement that they lose sight of the large trends turning into paradigms in the grand overview.
As he so often pointed out, today is yesterday's future and the clock keeps ticking. For Sterling's view of the future from ten years back, the clock has ticked kindly.
Most Recent Customer Reviews
Bruce Sterling writes well, and thinks well. Foremost, I recommend reading this book, if only for its explanation of How Publishing Works.
0. Read more
Tomorrow Now by Bruce Sterling examines the future with the focus on man and nature instead of the usual, man and numbers. Read morePublished on June 17, 2008 by Sylvia Wadlington