Customer Reviews

Tomorrow's Heirlooms: Fashions of the 60s & 70s (A Schiffer Book for Collectors)

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I can tell you from an I-Was-There perspective, that these were the street clothes girls and women were really wearing in those years. Or burned to own. (I only wish I'd had them all myself, with the exception of the paper dress). Sears catalog be damned, this is what the girls really looked like!
I also worked on a glossy influential fashion magazine (MADEMOISELLE)in the 1970s and so can distinguish from the wishful thinking of those magazines (and their advertisers) and the actual look of the time.
The real grrl models, and San Francisco setting complete the time capsule.
Great book!

What an eyeful! This is a great book for enjoying 60's and early 70's fashions and for training the eye to find scores in vintage clothing shops and maybe even thrift stores.

The main problem with this book is that it is incorrectly billed as a collector's book "with values," but the values are only half a page of general ranges for various items. Though that part is misleading, the book overall is flashy and fun and definitely worthwhile.

It is also a good basic introduction to fashion terms and the histories of various styles. The San Francisco photography puts you right in the middle of the 60s, and though some of the styles are ... well ... atrocious, there are many styles that can be modified for today's wearing without having to go for the all-out retro look. Check out this book and prepare to drool.

BE WARNED: Unlike other books in the Schiffer series (Fashionable Clothing from the Sears Catalog etc.), this one lacks the original ads, layouts and groovy models that made those books so fascinating. This has a few, granted, but unfortunately the majority of the book is filled with what looks like female residents of San Fransisco. And it's painfully obvious they're not models. Most look like rejects from a Gloria Steinhem convention.

I wish I had known before buying it. A sprinkling of original ads make it somewhat interesting, but these women do absoloutely nothing to enhance the clothes. And are in no way a suitable substitute for the real thing.

Maybe collectors will find this worth while, but fans of pop-kulture/60's & 70's fashions will lose their lunch.

A great topic, ruined by horrendous art direction, amateurish writing & editing. Schiffer seems to grind out books in any and all topics as fast as they can, instead of putting out titles that are well-researched and designed. What a shame.