I love this toothpaste. I am always on the lookout for toothpaste without mint. I can't stand the flavor of spearmint, or the cold sensation of peppermint. I have finally found my "keeper" toothpaste with this product. It has no mint flavoring in it at all. Pure clove. It tastes like a combination of fireballs and gingerbread, without being too cloyingly sweet. My children, however, do not care for the burn of it. It is quite strong.