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330 of 341 people found the following review helpful
Colage Ruins Tom's Once-Excellent Mouthwash
on April 19, 2011
I have been looking for an all-natural mouthwash for a while. As I'm fairly meticulous with my oral hygiene, I was hoping to find a mouthwash that didn't contain alcohol or artificial chemicals and sweeteners, but maintained effectiveness. Enter Tom's Natural Baking Soda Mouthwash (I liked Peppermint). I bought six bottles as a trial and I sat down tonight to reorder. I had finally found something that tasted good, worked (and burned a little, which is my unscientific way of knowing somethings happening), and wasn't full of long-term poison. In fact, I was so happy with the product that I was hoping to find one of Amazon's Subscribe and Save deals.
To my dismay, I discovered that just when I've found an excellent product, the formula has been cheapened. No longer do we find witch hazel and organic Aloe. Instead we have a "new and improved" formula (read: cheaper) that substitutes something called Propanediol for the ingredients that had finally sold me on Tom's. Propanediol. according to the Tom's of Maine website, "helps form the base for [their] deodorants. Sodium stearate is the ingredient that causes these products to "gel" or take on a form that is more viscous or solid." Great. Awesome. Now I'm gargling with deodorant.
Until today, I hadn't even realized that Colgate had bought Tom's of Maine. Now I'm going to have to reevaluate my consistent purchase of their other products, especially their toothpaste. Tom's has lost my trust, and Colgate-Palmolive is about to find itself the object of my own private boycott. They may not care, but if they pay any attention to the reviews on the Tom's website, they'll find I'm in no way their only angry customer.
I will certainly never buy this mouthwash again... that is, unless, this has all been a terrible misunderstanding. As a loyal Tom's customer, I'd be willing to grant the benefit of the doubt if there was ever hope of purchasing the old formula again. I'd even pay a little extra for it.