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Too Big to Know: Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room [Hardcover]

David Weinberger
3.8 out of 5 stars  See all reviews (25 customer reviews)

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Book Description

January 3, 2012
We used to know how to know. We got our answers from books or experts. We’d nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There’s more knowledge than ever, of course, but it’s different. Topics have no boundaries, and nobody agrees on anything.

Yet this is the greatest time in history to be a knowledge seeker . . . if you know how. In Too Big to Know, Internet philosopher David Weinberger shows how business, science, education, and the government are learning to use networked knowledge to understand more than ever and to make smarter decisions than they could when they had to rely on mere books and experts.

This groundbreaking book shakes the foundations of our concept of knowledge—from the role of facts to the value of books and the authority of experts—providing a compelling vision of the future of knowledge in a connected world.


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Editorial Reviews

Review

Marc Benioff, chairman, CEO salesforce.com, bestselling author of Behind the Cloud
“Led by the Internet, knowledge is now social, mobile, and open. Weinberger shows how to unlock the benefits.”

 

John Seely Brown, co-author of The Social Life of Information and A New Culture of Learning
 “Too Big to Know is a stunning and profound book on how our concept of knowledge is changing in the age of the Net. It honors the traditional social practices of knowing, where genres stay fixed, and provides a graceful way of understanding new strategies for knowing in today's rapidly evolving, networked world. I couldn't put this book down. It is a true tour-de-force written in a delightful way.”
 
Daniel H. Pink, author of Drive and A Whole New Mind
“With this insightful book, David Weinberger cements his status as one of the most important thinkers of the digital age. If you want to understand what it means to live in a world awash in information, Too Big to Know is the guide you've been looking for.”
 
Tony Burgess, Cofounder, CompanyCommand.com
“David Weinberger’s Too Big to Know is an inspiring read—especially for networked leaders who already believe that the knowledge to change the world is living and active, personal, and vastly interconnected. If, as David writes, “Knowledge is becoming inextricable from—literally unthinkable without—the network that enables it” our great task as leaders is to design networks for the greater good. David casts the vision and gives us excellent examples of what that looks like in action, even as he warns us of the pitfalls that await us.”
 
David S. Ferriero, Archivist of the United States
Too Big to Know is a refreshing antidote to the doomsday literature of information overload. Acknowledging the important roles that smart mobs and wise crowds have played, David Weinberger focuses on solutions to the crisis in knowledge—translating information into new knowledge by exploiting the network.  Based upon the premise that ‘knowledge lives not in books, not in heads, but on the net,’ Weinberger outlines a bold net infrastructure strategy that is inclusive rather that exclusive, creates more useful information—metadata, exploits linking technologies, and encourages institutional participation.  The result is a network that is both ‘a commons and a wilds’ where the excitement lies in the limitless possibilities that connected human beings can realize.”
 
Clay Shirky, author of Here Comes Everybody and Cognitive Surplus
Too Big To Know is Weinberger's brilliant synthesis of myriad little debates—information overload, echo chambers, the wisdom of crowds—into a single vision of life and work in an era of networked knowledge.”

 

About the Author

David Weinberger is a Senior Researcher at Harvard University’s Berkman Center for the Internet and Society. He is the author of Small Pieces Loosely Joined, Everything Is Miscellaneous, and a coauthor of The Cluetrain Manifesto. He lives in Brookline, Massachusetts.

Product Details

  • Hardcover: 256 pages
  • Publisher: Basic Books (January 3, 2012)
  • Language: English
  • ISBN-10: 0465021425
  • ISBN-13: 978-0465021420
  • Product Dimensions: 6.1 x 0.9 x 9.2 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #43,749 in Books (See Top 100 in Books)

More About the Author

Howdy. Here are some places you can learn about me, if for some odd reason you care:

Joho the Blog:

http://www.hyperorg.com/blogger

Overall home page:

http://www.evident.com

Cluetrain:

http://www.cluetrain.com

(Apparently these descriptions don't like HTML!)

Customer Reviews

Most Helpful Customer Reviews
69 of 80 people found the following review helpful
3.0 out of 5 stars Unconvincing April 18, 2012
Format:Hardcover
The premise of this book is that somehow networked organizations and networked thinking will lead to better, smarter decisions. As long as we include a sufficient diversity of opinions and experience in the networks helping us make our decisions we will arrive at better, more informed answers. In fact, as the amount of information explodes, these networks will be the only way to manage all the information we are creating.

Here's the problem. I don't think anyone will dispute that reaching out the to internet to search for knowledge can get reasonable answers quickly. Also, running contests where many experts are involved can get good results. The problem is, if you are solving a real problem at the end of the day somebody actually has to do the work to get an answer. A "network" isn't going to magically come up with an answer. Also, reaching out to a wide group on the internet often results in the same stupid *wrong* answers to a problem being circulated around and around and around. Networks can just as easily work in a negative direction recycling stupidity rather than knowledge. There doesn't seem to be much of a role in this book for sustained critical and deep thinking about a problem to arrive at a solution. This doesn't make sense to me since much of human progress continues to come from sustained hard work by individuals working to achieve expertise in an area and focusing on a single problem at a time. This book makes some good points about how our relationship with information is changing to rely more on networks of our colleagues or friends to filter and absorb the massive amounts of information created every year. However, the author's confidence that networked thinking and organizations will magically solve many of our problems is happy nonsense, in my opinion. Also, while the author claims that networks can make better decisions, he never really gives any detailed research supporting this assertion or showing under what conditions networks are better or worse at solving problems. This makes the book more of an exercise in faith rather than something you can use to decide if a network would be helpful in a particular problem or not.
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46 of 54 people found the following review helpful
Format:Hardcover
Having his background in philosophy, perhaps no one had expected David Weinberger to write a book on a topic that is at the heart and soul of librarians, i.e. cataloguing and classification. In the modern notion of the term this is called metadata. When Everything is Miscellaneous was published in May 2007, at first it was as if some war was waged against Melville Dewey's classification system, especially the class 200 for Religion. Some protagonists in the field such as Peter Morville responded with an apt blog entry arguing that "Not Everything is Miscellaneous". In his book, even more in his several book talks, Weinberger mocked not only Melville Dewey and Michael Gorman but also Aristotle, albeit with a great caution. In many ways though, the book has slowly been well received and cited widely in the library and information science literature. The book would be considered as disruptive in its argument against some of the conceptual foundations of library and information science, mainly classification and categorisation systems. In Everything is Miscellaneous, Weinberger called for a total rethink of not only the notion of classification systems but also the very definition of metadata. For him, "metadata is what you already know and data is what you're trying to find out" (Weinberger, 2007, p.104).

Now his new book is out as of early January 2012. Too Big To Know: Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room. In this book, Weinberger offers yet his staunchest critique on well established conceptual and theoretical foundations of knowledge including the DIKW (Data- Information-Knowledge) pyramid that most computer science and library science have incorporated in their curriculum in their foundations course.Another concept he took aim is information overload. A typical Google search on the phrase information overload returns more than 6 million results (doubled even since Weinberger records this statistics). Popularised by the technology futurist Alvin Toffler, the phrase resonates in the minds of librarians who for so long have hinged their value proposition on solving the problem of having too-much-information. As Weinberger notes, information overload, also called info glut, data smog, or information tsunami, is a problem so serious that it has become a topic for a whole body of work. Not only that, the problem also warranted inclusion into the scientific and psychiatric dictionary with its nomenclature such as information anxiety or information fatigue syndrome. In Too Big To know, in what seems a disruptive argument, Weinberger tells that too much information is actually a good thing. To support his argument, he cites Clay Shirky, who argues that "it is not information overload. It is filter failure".

By providing several examples and writing rather beautifully, Weinberger contrasts the long-form argument of the Age of Books with the loosely connected webs of the Age of Networks in which he argues, the long form argument is a constraint inherited from the medium of print. Our thought process, nonetheless, works not in a simplistic, linear and long form ways but in an intricate web of links and associations which is better reflected in the Age of Networks. Scientists work in private in the Age of Books, after-the-fact peer-review is the norm, but in the Age of Networks, he argues, the filtering process is immediate, open and on the cloud. In short, he argues the abundance of crap and good that is generated through the network gets filtered by the network itself.

Reading this book, one can surmise that Weinberger is for Open Access. He is for Open Internet. He is for Open Data. He is for Linked Data. Such an open ecology, Weinberger argues, provides a fertile ground for innovation and creativity. Overall, influenced by less baggage from the disciplines of either computer science or library science, Weinberger seems to suggest that the influence of the Age of Books is fading and the time has come for the Age of Networks. Hence, he argues, knowledge is now residing in the network, not on any one or even genius skull.

In many respects, Weinberger's Too Big To Know, is in agreement with arguments put forward by James Surowiecki's The Wisdom of Crowds and Clay Shirky's Here Comes Everybody. Perhaps a slight oversight in the book may be the notion of `information overload as good and inevitable' was first discussed by David Allen in his book Getting Things Done (2002). We will await reflections from other authors such as Andrew Keen who may argue against some if not most of the views espoused by Weinberger.

The book is relevant to the field of library and information science in many ways. The discussion on the value of metadata, especially on metadata that is generated by users in terms of user tagging, ratings, reviews, filtering, and recommendations (pp.186) is crucial for librarians who are at the cross-roads of choosing between old and new metadata paradigms. This book illuminates new ideas on library collections and provides a glimpse of what the future of libraries would look like, albeit Weinberger's discussion is at a philosophical level. Metadata is ultimately one of the solutions to the filter failure in which he asserts "the solution to the information overload problem is to create more metadata". This is a notion, I believe, we in library and information science should develop further.
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21 of 24 people found the following review helpful
Format:Hardcover
A few reviewers complain that this book is a bit scattered and lacking a clear, explicitly stated, thesis. I somewhat agree with them, so let me try, as best I can, to give you what I think the author's core message is.

In the vein of philosophical postmodernism, David Weinberger's underlying idea is that what we come to call knowledge changes in 'shape' with the media we are using to convey and absorb it. And for quite a long time, we have been using the media of the printed word, in scrolls, books, magazines, academic journals, etc. And the consequence of this is that knowledge appears to be somewhat neat, tidy, and resting on foundations. Thus, I go to a library to get a book (which is published only after a rigorous peer review or editing process), and read its very linear argument where one chapter builds on another to reach a conclusion. When needed, the author cites authorities in footnotes, which I will seldom check myself because of the time and energy (if not monetary) cost involved. And while the author can anticipate my objections, we are having a one-way conversation where the author is talking to me (and where I can talk to myself in an 'inner dialogue' but not to the author).

Now, Weinberger writes, since the technology is changing, how we think about what knowledge will surely change also. First, it is becoming glaringly apparent how little information any one of us can absorb. While information was abundant with books, this fact was somewhat 'hidden' because only a fraction of all total information was published, and only a fraction of that was carried in libraries and bookstores, and only a fraction of that was ever seen by any individual reader. Now, of course, we are painfully aware of how much info there is because the internet makes it cheap to publish and brings it to us (rather than expecting us to go to it).

In addition, instead of looking at citations I seldom expend the time/energy to verify, things are becoming hyperlinked. And with hyperlinking comes a challenge to the linear ways of the book - where one followed the argument where the author, rather than the reader, wanted to take it. (How many times have you got lost following hyperlinks, versus how many times have you got lost in checking physical citations?)

Etc.

So, maybe, the world where information appears scarce, long-form books are the pinnacle of what knowledge looks like, and where knowledge rests on firm foundations (citations which MAY but seldom are checked let alone challenged) is a thing of the past. On the internet, anything can be published relatively cost-free, discussion boards and blog posts + comments yield as much knowledge as (and more rapidly than) books, and everything is hyperlinked, including hyperlinks (the citation process ends up looking less like a straight line and more circular).

So what?

Well, Weingberger offers some possible suggestions for how to cope with this (hypothesized) change, but he leaves those for a very short last chapter (of which I will not divulge details). The other reviewers are correct to note that this book is less focused than it could be, and because of that, readers very probably WILL come away with their "so what?" not having been answered. Weinberger is content to make his argument that the future of knowledge will probably change and leave it at that. (Of course, along the way, he disagrees vehemently and convincingly with those who think "the internet is making us stoopid" by, in essence, pointing out that our idea of what "smart" is was largely shaped by the technology we use, the book being the supposed measuring stick for what intellectual achievement is. And that begs the question that is at issue.)

So, this really isn't a 'how to' book, or a book that will be of much interest to business folk (or others) looking for tips on how to deal with informational trends. It is much more a book of philosophy whose interest lies in... its just being so interesting. The author's case is really novel and while I think his exuberance may lead to some overstatements (there was no such thing as basing theory on fact until Bacon? Ever heard of Galileo?), most of these areas don't, in my view, affect his overall case. The irony is that it takes a long form book - published by a publishing house, replete with footnotes rather than hyperlinks - to make it.
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Most Recent Customer Reviews
4.0 out of 5 stars Great introduction but the answers are still not there
Great introduction in the world of 'new science' but all the answers are still not there. A good read for anyone that needs an introduction to the various debates around the... Read more
Published 1 month ago by Nick Kriek
4.0 out of 5 stars Knowledge in the Digital Age
How do you know what you think you know? What counts as knowledge and what doesn’t? These questions speak to a great semantics-based problem, i.e. Read more
Published 3 months ago by Greg Linster
5.0 out of 5 stars Too Big to Know--and to review...
While I read many books, I rarely take the time to write a review, as I'm a bit intimidated by the erudite, lengthy summaries of the book, but for those who may have ADHD, or... Read more
Published 4 months ago by Gary Oftedahl
3.0 out of 5 stars Tainted by a limited world view
Although this book does contain some very good, quotable sentences, overall the author lacks an understanding of how "hard science" works. Read more
Published 4 months ago by Knowledge Worker
5.0 out of 5 stars Winner
No longer do we need people to know. We have automation that will let us know. The human factor is becomming irrelevant. Read it ... you wiill love it. Read more
Published 5 months ago by Dr. Henry Sinopoli
5.0 out of 5 stars Listened to audio first, so good i also bought the Kindle edition
"Too Big to Know" was an extraordinary listen & read. After listening to the Audible.com version twice, I purchased a Kindle edition, so I could refer to the text & read excerpts... Read more
Published 7 months ago by faithgibson
5.0 out of 5 stars Read this first
Read this book before you get too overwhelmed by the data and knowledge coming at you. You will help you understand the different ways of knowing and the structure of knowledge. Read more
Published 8 months ago by complexitynurse
2.0 out of 5 stars Relativism's quest for legitimacy
Relativism is the doctrine that knowledge or truth exist in relation to culture, society, or previous situations, and are not absolute. Read more
Published 9 months ago by Daniel P. Canavan
2.0 out of 5 stars Could be worse, I suppose.
I read so much, but I feel like I am behind the times.
Ergo, everything I say will be behind the curve and derivative. Read more
Published 10 months ago by J. Edgar Mihelic
1.0 out of 5 stars Too much rhetorical techno babble
I'm pretty fussy when it comes to books. Sorry if this sounds arrogant: but being fairly well read - I don't like wading through a lot of rhetorical fluff. Read more
Published 10 months ago by Kenneth Freed
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