Too Faced Shadow Insurance

by Too Faced

Product Features

• Long Wearing Unique color binders guarantee your shadows never crease, smudge or fade
• Vitamin E - Conditions, soothes and calms the delicate eye area
• Unique Binders - Volatiles lock down eye shadow pigments for amazingly long wear
• Tocopherol - Anti-aging, antioxidant moisturizer
• Versatility Galore - Use with powder or cream eye shadow products

Product Description

Color: 0.35 oz

Your full-coverage insurance policy against all fading, creasing, melting, blurring, oil slicked andhard-to-blend eye-shadow accidents. Our silicone based eye-shadow primer transforms any eyeshadow into a perfectly blendable, color-drenched, intensified version of its self, then locks it downperfectly ‘till you take it off. Our skin soothing formula evens out the skin tone on your lids andsmoothes out lines while it secures a barrier between the oils of your skin and your makeup, so noshadow catastrophes will ever happen again. "Thank you Shadow Insurance, I can sleep better atnight knowing you're on my side!"-

Product Details

• Product Dimensions: 1.1 x 1.1 x 4.5 inches ; 0.6 ounces
• Shipping Weight: 0.8 ounces (View shipping rates and policies)
• Shipping: Currently, item can be shipped only within the U.S.
• ASIN: B0013CSGBE
• UPC: 651986200368
• Average Customer Review: 4.4 out of 5 stars  See all reviews (85 customer reviews)
• Amazon Best Sellers Rank: #1,058 in Beauty (See Top 100 in Beauty)
  • #31 in Beauty > Makeup > Eyes

Customer Reviews

Most Helpful Customer Reviews

56 of 56 people found the following review helpful:

5.0 out of 5 stars Yay, No Creases!, March 31, 2009

By 

Chris Kim "Shoes are my best friends. ;)" (NY) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Too Faced Cosmetics, Shadow Insurance, 0.35 Ounce (Misc.)

You've probably seen my review before, but I had to share my opinion on this product to make sure. There are different sellers who sell this product and I didn't want anyone to miss my review. So here goes!

I don't know why I didn't buy this product sooner. I've always had a problem with my eyeshadow creasing not long after applying it. I have really oily eyelids, along with my forehead and nose. I would just reapply my eyeshadow and it just looked like a caked on mess.

I finally bought the Too Faced Shadow Insurance and I am SO happy! To see a difference, I used the primer on one eyelid and none on the other. After only just three hours, the primerless eyelid was already creased and the shadow was fading. It looked terrible. How did I ever put up with this? The lid with primer was flawless! I checked every hour and it stayed put for over EIGHT hours! After about eight hours, the shadow did start to fade, but not as bad as the primerless eyelid. After 12 hours, I did notice a little creasing. I'm extremely satisfied with the results.

I know that the Urban Decay Primer Potion is really popular, so I got a small sample of it at Sephora to compare the two. Well, they were pretty much the same. The Too Faced did go on my eyelids more easily and it felt more silky. But the results were the same. Here's my opinion. With the Urban Decay, the bottle design is really stupid. In order to get all the product in there, you have to literally saw the bottle into three parts. Then you have to scoop out the remaining product and put it in jars. And even if you do get all the remaining product, there's a possibility that the product might dry out. Plus that doesn't sound hygienically safe. I say get the Too Faced because the tube is squeezable, allowing you to get all the product inside.

I really thought that this product wouldn't work. I was skeptical because my eyelids are so oily. I was pleasantly surprised and now I'm sold. This will be a staple in my beauty routine. Go get it!

25 of 25 people found the following review helpful:

4.0 out of 5 stars Too-Faced Primer Ins VS. Urban Decay Primer, August 16, 2009

By 

Erispera "Beauty Product Lover" (Pflugerville, Texas) - See all my reviews

This review is from: Too Faced Shadow Insurance (Misc.)

I live in Central Texas were it's been over 100 degrees daily the past two months. I needed an eyeshadow primer that would help keep my shadow in place and not melt off in the heat.
I loved the look of the pretty Urban Decay primer bottle, however, there is still a lot of product leftover in the bottle that you can't reach with the doefoot applicator. I think it's a waste to throw it out with so much product remaining. The Too-Faced Primer Insurance tube ensures that you can squeeze every last bit of primer out. You just use a tiny little drop for each eye and dab or pat it on. Don't stroke it on unless you want wrinkles later. Let it dry for a few minutes, then apply your eyeshadow. I used it with Sephora's eyeshadow and the colors didn't melt off in the heat.
Both the Urban Decay and Too-Face primers work equally well, but if you are basing your purchase on packaging I suggest you purchase the Too-Face primer.

7 of 7 people found the following review helpful:

4.0 out of 5 stars Works Pretty Great!, November 5, 2010

By 

S. Coleman (Dallas, TX USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Too Faced Cosmetics, Shadow Insurance, 0.35 Ounce (Misc.)

This past year I have become a bit of a makeup junkie, purchasing several high-end products for the very first time. Most of these purchases have been in the form of MAC eyeshadows, which retail for either $11.00 or $14.50 each (depending on whether you get them in a pan or a pot). Because I began spending so much on eyeshadow, I wanted to make sure that it would not fade or crease throughout the day. I was getting recommendations for both Too Faced Shadow Insurance and Urban Decay Primer Potion, but because they are the same price and have equally favorable reviews, I went with the less complicated packaging and chose Too Faced Shadow Insurance. Overall, I give TFSI a rating of 4. Not only is the tube super convenient, but the product sticks to its promise of prolonging the wear of eyeshadow by preventing creases/fading. And for those of you who are wondering, this product isn't just designed for higher-end shadows. Many of my drugstore shadows display an increase lasting power and become super blendable when applied over a thin layer of this. And because TFSI is tinted, it also evens out eyelid discoloration and makes the eyes look a bit brighter. Sometimes, if I do not feel like putting on eyeshadow, I will just apply a small bit of this to make me look more awake--it's a bit like foundation, but with a MUCH thinner consistancy and only for your eyelids. Because a little goes a long way (you will only need a small dot about half the size of the head of thumbtack), TFSI lasts for awhile. I have had mine for four months, and even though I use it up to twice a day, the tube is still very full and shows no obvious signs of heavy usage. However, though my rating is positive on the whole, I do have one complaint. Whether this is the fault of the company, just a faulty product, or due to improper storage I am not certain, but my tube of Too Faced Shadow Insurance often gets very watery. There have been many times (at least once or twice a week) when I go to squeeze on the tube and only a clear, watery liquid comes out. A second squeeze usually warrants better results, but I find this kind of annoying for such a pricey product. As I said, this may be totally my fault (though I store my makeup in a pretty normal environment), but I had to deduct a rating point regardless. Even though I have put it on my to-do list to try out Urban Decay Primer Potion, I will most definitely repurchase this. Afterall, why mess with a (99.98%) perfect thing?

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