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Tools of Engagement: Converting customers from targets to partners. [Paperback]

Tom Raycove (Author)

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Book Description

Publication Date: December 11, 2008

We are on the brink of great change, and the marketing landscape as we once knew it is over. Customers expect more from us than ever before and the rewards can be staggering. Old school marketing, through tools of interruption, is becoming less and less effective. We find ourselves in a world where we must move away from interruption marketing and into a new system called engagement marketing. Engagement is about providing customers with experiences. It’s about treating customers the way they want to be treated and letting them know they really matter. Customers are not targets; they are partners in your success. Tools of Engagement: Converting customers from targets to partners, will help you develop positive shopping experiences and turn your customers into a virtual army of marketers.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } We are on the brink of great change, and the marketing landscape as we once knew it is over. Customers expect more from us than ever before and the rewards can be staggering. Old school marketing, through tools of interruption, is becoming less and less effective. We find ourselves in a world where we must move away from interruption marketing and into a new system called engagement marketing. Engagement is about providing customers with experiences. It’s about treating customers the way they want to be treated and letting them know they really matter. Customers are not targets; they are partners in your success. Tools of Engagement: Converting customers from targets to partners, will help you develop positive shopping experiences and turn your customers into a virtual army of marketers.

Product Details

Paperback: 214 pages
Publisher: BookSurge Publishing (December 11, 2008)
Language: English
ISBN-10: 1439217114
ISBN-13: 978-1439217115
Product Dimensions: 9 x 6 x 0.5 inches
Shipping Weight: 13.6 ounces (View shipping rates and policies)
Amazon Best Sellers Rank: #3,983,982 in Books (See Top 100 in Books)

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Inside This Book (learn more)

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
engagement marketing, customer engagement, permission marketing

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Tools of Engagement, Social Networking, Blue Ocean, United States, Circuit City, World of Warcraft

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