Top 15 Marketing Fundamentals

A Listmania! list by Florence Rodes (Manila, Philippines)
The list author says: "This list has the best books about the latest marketing strategies and techniques -- from press release writing, to location-based marketing, to strategies for measuring ROI on social media efforts. As marketers (or those who want to be great at marketing) these are a must."
The Ultimate Press Release Swipe File: 50 Templates That You Can Use  to Get Your Business Media Exposure Today
1.  The Ultimate Press Release Swipe File: 50 Templates That You Can Use to Get Your Business Media Exposure Today by Pete Williams
$14.20   Used & New from: $12.99
2.2 out of 5 stars  See all reviews (6 customer reviews)

Media Strategies for Internet Marketers: How to Use Publicity + Offline Exposure to Drive More Traffic & Increase Conversions Online
2.  Media Strategies for Internet Marketers: How to Use Publicity + Offline Exposure to Drive More Traffic & Increase Conversions Online by Pete Williams
$13.46   Used & New from: $13.01
5.0 out of 5 stars  See all reviews (4 customer reviews)

MKTG 4 (with Marketing CourseMate with eBook Printed Access Card)
3.  MKTG 4 (with Marketing CourseMate with eBook Printed Access Card) by Charles W. Lamb
$56.95   Used & New from: $0.01
3.7 out of 5 stars  See all reviews (18 customer reviews)

Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
4.  Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber
$18.59   Used & New from: $0.01
4.0 out of 5 stars  See all reviews (124 customer reviews) | 8 customer discussions

UnMarketing: Stop Marketing. Start Engaging.
5.  UnMarketing: Stop Marketing. Start Engaging. by Scott Stratten
Used & New from: $3.77
4.6 out of 5 stars  See all reviews (67 customer reviews)

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
6.  The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
Used & New from: $0.01
4.4 out of 5 stars  See all reviews (66 customer reviews)

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Marketing 2012
7.  Marketing 2012 by William M. Pride
Used & New from: $9.50
3.6 out of 5 stars  See all reviews (27 customer reviews)

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It's Not Just Who You Know: Transform Your Life (and Your Organization) by Turning Colleagues and Contacts into Lasting, Genuine Relationships
8.  It's Not Just Who You Know: Transform Your Life (and Your Organization) by Turning Colleagues and Contacts into Lasting, Genuine Relationships by Tommy Spaulding
$18.13   Used & New from: $0.01
4.4 out of 5 stars  See all reviews (41 customer reviews)

Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech)
9.  Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech) by Ruth P. Stevens
$17.30   Used & New from: $8.60
4.9 out of 5 stars  See all reviews (21 customer reviews)

Rubies in the Orchard: The POM Queen's Secrets to Marketing Just About Anything
10.  Rubies in the Orchard: The POM Queen's Secrets to Marketing Just About Anything by Frank Wilkinson
$10.85   Used & New from: $2.76
3.8 out of 5 stars  See all reviews (103 customer reviews)

Marketing
11.  Marketing by William M. Pride
Used & New from: $0.18
4.0 out of 5 stars  See all reviews (7 customer reviews)

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The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers
12.  The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers by Becky Carroll
$18.88   Used & New from: $0.16
4.8 out of 5 stars  See all reviews (20 customer reviews)

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
13.  A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics by Marko Sarstedt
$66.76   Used & New from: $50.00

Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
14.  Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First by Michael Scott Tasner
$18.34   Used & New from: $0.01
4.1 out of 5 stars  See all reviews (53 customer reviews)

Critical Marketing: Issues in Contemporary Marketing
15.  Critical Marketing: Issues in Contemporary Marketing by Mark Tadajewski
$59.87   Used & New from: $42.99

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Customer Discussions about products in this list
Discussion Replies Latest Post
Peter Guber.... 3 Mar 13, 2011
This looks like a great book for the entrepreneur 4 Mar 13, 2011
What's the best motivational quotes for success? 1 Mar 13, 2011
Who's your favorite contributor? 1 Mar 1, 2011
Great Read 0 Mar 1, 2011
How many business books have you purchased in the last 5 years? 1 Feb 28, 2011
Best Story You have ever told. 0 Feb 28, 2011
More info on this book here 0 Dec 23, 2010
 
   

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Florence Rodes (Manila, Philippines)
Qualifications: Researcher
Last updated: 7/27/11
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