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16 of 16 people found the following review helpful:
5.0 out of 5 stars Okay, Let me tell you a story..., February 18, 2010
By 
Homer S. (Springfield USA) - See all my reviews
This review is from: Toshiba 40XV648 40-Inch 1080p 120Hz HD LCD TV Cinema Series (Electronics)
Six years ago I bought a 34 inch, 720p, Toshiba Cinema Series TV (which is a picture tube set!). It has been great, served me well, but now that the prices have come down so much, I thought it would be a good time to buy a new set. Considering how almost no programming is 1080p, I figured I'd go for a good deal on a 720p set, which everyone is trying to get rid of.

I bought a Panasonic X1 Viera 720p, 42 inch, plasma set from a local retailer. I got it home and felt the picture was good, but not better than my old Toshiba. Unfortunately (fortunately) it developed a hum/high pitched buzz. I took it back immediately and the sales person showed me this Toshiba XV648. It was a little bit more than I wanted to spend at first, because I was happy with my old set and was strictly looking for a bargain on a bigger, more contemporary set. He gave me a great deal on it and I could not be more pleased.

First off, don't invest in a 720p (unless you just absolutely can't afford this set). Even though the only 1080p programming right now is blu-ray, you will eventually get a blu-ray and you'd be missing out some on picture quality. This TV looks beautiful sitting in my room. The piano black case and the dark black of the screen make this very attractive. But the picture is what will blow you away! The Viera was good, but the LCD offers so much more brightness, contract, and crispness it really was no comparison. It is really easy to set up, easy to operate, and easy to configure. You can adjust the picture based on simple settings or very advanced fine tuning depending on your needs.

I am the type of person who likes to research and read reviews, and it was difficult to find any on this particular set because it's still quite new. Don't be deterred by some of the bad things you may have heard about Toshiba. Just like Sony Bravia, or Samsung, Toshiba makes a fair amount of cheap product out there to be sold in warehouse clubs and/or big box stores. If it says REGZA or Cinema Series, you should be just fine. For the money, I am convinced that there is not a better set out there. It really is an awesome picture and a refined design.

If there is a knock on it it would have to be the sound. It's not bad, mind you, for a flat panel. However, I have run through my amp 5.1 surround sound so its no big deal at all.
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15 of 15 people found the following review helpful:
5.0 out of 5 stars Best TV for a bright room, January 23, 2010
By 
Coffee lover (Silver Spring, MD USA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Toshiba 40XV648 40-Inch 1080p 120Hz HD LCD TV Cinema Series (Electronics)
This TV has an excellent picture and sound. What sets it apart from other HDTVs is features that make it adapt well to varied lighting conditions. We use the TV in a sunroom where bright light comes from all sides, but the 40XV648's Autoview setting handles it beautifully, boosting the brightness enough to compensate. It also has a less-reflective screen with Crystal Coat, a feature to enhance contrast under those conditions. The Autoview dims automatically at night, but I prefer the standard or movie settings under those conditions. The TV is easy to set up without a lot of mumbo-jumbo. It handles fast action really well, too. Overall an excellent choice!
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19 of 20 people found the following review helpful:
5.0 out of 5 stars The best TV I could ever ask for, I HIGHLY RECOMMEND!, January 19, 2010
This review is from: Toshiba 40XV648 40-Inch 1080p 120Hz HD LCD TV Cinema Series (Electronics)
I love my new TV.

It took me several years to finally purchase a flat screen television. I did my homework, talked to the tech guys and learned what all the specs were about. This TV is definitely a gem.
Picture quality is AMAZING. Watching films in 120hertz is fascinating. I've been putting on old movies that I have numerous times over the years, but when you watch them on this TV its like they come to to life.
I have totally upgraded my television experience with my Xbox 360 hooked up to Netflix, and my cable provider (comcast) is now in HD. Both are hooked up with pure HDMI cables. The picture looks great. I am very very pleased. If you are a person who takes your TV/Preference settings seriously like me, you will be pleased with all the option you get.

I HIGHLY RECOMMEND this television. Movies looks awesome, Xbox games looks vibrant and flawless, and more importantly you will be happy that you read this review and took my word for it. =)
Cheers!
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Love my TV purchase, February 17, 2011
By 
Loretta (Batavia, IL USA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Toshiba 40XV648 40-Inch 1080p 120Hz HD LCD TV Cinema Series (Electronics)
We are not the type of people who need the best and biggest electronic gadgets out there. We simply needed to replace an old Sanyo CRT TV that had served us well but was experiencing problems. However, we are extremely happy with this purchase. Everyone who visits immediately comments on the vibrancy of the picture, whether in color or black and white. There were certain features we absolutely needed: 1). good black & white technology because "true black" color is lacking on LCDs and we love watching the old TCM movies in addition to color, 2). a TV that adapted to lots of light as we have tall windows facing west opposite the TV, 3). Sound consistency switching from one channel to another so we wouldn't have to yell at each other to turn it down after changing channels, 4). Good side vision as the room it is located in is long and narrow so sitting at one end of the room needed great visibility from the side as well as looking head on. It ticked all those boxes for us. And, it looks great with that black piano finish. With full 1080p and 120Hz, we hope it will last us through the advancing technology of coming years. We first used the stand until we were able to mount it on the wall and there are inputs on the side for easy access, in addition to those on the rear of the TV. Recommended by Consumer Reports. Delivery was without problems. For the money, couldn't be more pleased.
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4.0 out of 5 stars Great picture., February 1, 2011
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This review is from: Toshiba 40XV648 40-Inch 1080p 120Hz HD LCD TV Cinema Series (Electronics)
I just use this TV to watch videos and play the occasional game. A friend brought over a PS3 and it looked great. For utility reasons, I am not much of a fan of the ultra glossy look it. The glossiness of this TV tends to produce a little glare on the screen but a lot of glare on the bezel. Otherwise the TV is pretty sharp works great with high action Blue Rays and High Def Video Games. Not a ounce of choppiness or mosaic like artifacts.
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5.0 out of 5 stars TOSHIBA BELIEVER/EXCELLENT LCD, December 15, 2010
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This review is from: Toshiba 40XV648 40-Inch 1080p 120Hz HD LCD TV Cinema Series (Electronics)
SHIPPED FAST,EASY SETUP AND EXCELLENT PICTURE QUALITY.
9MONTHS NOW STILL NO PROBLEMS.GETTING A 55INCH FOR
MOVIE ROOM NEXT,TOSHIBA NO DOUBT.
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4.0 out of 5 stars Toshiba 40XV648 40in HD LCD Cinema Series, August 29, 2010
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This review is from: Toshiba 40XV648 40-Inch 1080p 120Hz HD LCD TV Cinema Series (Electronics)
This set replaced a eleven year old Toshiba that wouldn't die (had to be sent to relatives). It was much easier to connect due to HDMI, and so far (two months) it's been an excellent choice. The two rear firing speakers are my only complaint: a perceptible buzz on some programs has encouraged me to shop for a sound bar. Other than that - pretty darn good.
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