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Toshiba REGZA 52RV535U 52-Inch 1080p LCD HDTV

by Toshiba
2.3 out of 5 stars 63 customer reviews

Currently unavailable.
We don't know when or if this item will be back in stock.
  • 1080p full HD LCD
  • New SRT Technology
  • Film Mode (3:2 Pull-Down)
  • Gaming Mode
  • Vesa Compatible
Currently unavailable. We don't know when or if this item will be back in stock.

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Technical Details

  • Brand Name: Toshiba
  • Model Number: 52RV535U
  • Display Technology: LCD
  • Display Size: 52 inches
  • Resolution: 1080p

Product Description

Product Description

Regza 1080p Full HD LCD with SRT

From the Manufacturer

The 52RV535U combines 1080p Full HD resolution with new SRT Super Resolution Technology to ensure that everything you watch feels like HD.

This model also features the PixelPure 4G 14-bit internal digital video processor for superior power, and a new AutoView feature that simplifies operation by controlling picture settings for you.

All of this technology is housed in our new Double Skin cabinetry that will complement virtually any room in your home. When settling for less than excellent quality is not an option, the 52RV535U delivers.

Video Features

1080p Full HD Display
With Full HD, there’s no need to scale down a 1080 signal. With twice the pixel resolution of 720p HD models, Full HD creates the pinnacle in picture quality.

SRT Super Resolution Technology SRT Super Resolution Technology upconverts and enhances 480i/p and 720p input signals for a more detailed picture. Now all your DVDs and TV channels will be displayed in near High Definition picture quality.

AutoView uses an external light sensor to automatically adjust various picture quality settings based on the amount of ambient room lighting and the type of video content you are watching for an improved viewing experience.

Cinespeed LCD Panel
Cinespeed LCD panel has 8ms or less response speed necessary for cleaner high-action home theater images. A wide viewing angle ensures that you’ll have the best seat in the house.

Sets with TheaterWide modes are ideal for displaying HDTV signals as well as enhanced for widescreen television DVDs. TheaterWide 1:Letterboxed image is digitally expanded 33% horizontally and vertically. Useful for reproducing Academy Standard (1.85:1) formatted software. TheaterWide 2:Letterboxed image is expanded 33% horizontally and 42% vertically. Particularly of use when viewing narrow letterboxed images originally filmed in Panavision or CinemaScope. TheaterWide 3:Letterboxed image is expanded 33% horizontally and 24% vertically. Can be utilized when displaying letterboxed images that incorporate narrow bands at the top and bottom of the picture.

Color Temperature Control
Most Toshiba televisions provide three user-selectable Color Temperature settings affect the sets overall white balance. The "Warm" setting reduces the color temperature to an NTSC standard 6500 degrees Kelvin and delivers a redder image that is ideal for display in a dimly lit room. "Medium" and "Cool" provide a progressively bluer image for the best picture as room light levels are increased.

The viewer can adjust white balance to achieve the best television picture possible in any viewing environment, or they can simply adjust the picture to suit their personal tastes.

Native Mode
Native Mode restores the size of the picture by the 3-5% that is generally lost during the normal over-scanning that occurs on traditional sets. It also avoids unnecessary scaling of 1920 x 1080 HD signals when displayed on REGZA 1080p Full HD LCD televisions.

Built-In ATSC/NTSC/QAM Digital Tuning
Built-In ATSC/NTSC/QAM digital tuning allows for tuning of standard cable channels as well as off-air digital broadcasts, in addition to digital "cable-in-the-clear" broadcasts.

Audio Features

SoundStrip Speaker System
This new speaker technology utilizes a thin-line speaker design with enhanced dynamic range. This eliminates the big round speakers, without losing any of the big home theater sound

Eliminates the annoyance of normal program volume being followed immediately by extremely loud commercial messages or drastic volume fluctuations while changing channels.


Sleep Timer
The Sleep Timer allows you to fall asleep watching TV and have the TV turn itself off.

Allows the viewer to set the television to shut off after a preset amount of time.
Channel Browser
With Channel Browser, you can easily scan through the last 32 channels you have viewed, with screen images for the last five channels displayed, by channel, by favorites, and by input, at the touch of a button.

Channel Labeling
Channel Labeling allows you to put the Call Letters on the screen along with the station numbers, so you always know what channel you're watching.



  • 1080p Full HD Display
  • SRT Super Resolution Technology
  • PixelPure 4G 14-Bit Internal Digital Video Processing
  • AutoView
  • DynaLight Dynamic Back-Light Control
  • Cinespeed LCD Panel
  • Cinema Mode 24 fps (3:2 Pulldown)
  • TheaterWide Modes
  • ColorMaster Color Control
  • Color Temperature Control
  • Native Mode
  • Built-In ATSC/NTSC/QAM Digital Tuning
  • Deep Color

  • SoundStrip Speaker System
  • StableSound
  • SVB Sound Enhancement
  • Mute/Half Mute

  • Sleep Timer
  • Gaming Mode
  • Input Labeling
  • Picture Freeze
  • Auto Aspect Control
  • Logo Light On/Off
  • Channel Browser
  • Channel Labeling
  • 4-Item Universal Remote*
  • Double Skin Thin-Line Bezel with a High-Gloss Black Cabinet

  • HDMI Digital Inputs: 4 (1 Side)
  • ColorStream HD Component Video Inputs (2)
  • Front A/V / Rear A/V / Rear S-Video: 1/1/1
  • High Res PC Input (S-XGA, 15 pin, D-sub)
  • IR Pass Through
  • Analog Audio Out (Fixed)
  • Dolby Digital Optical Output

Weights and Dimensions
  • Dimensions: 49.3 x 31.1 x 4.0 (WxHxD)
  • Weight With Stand: 81.5 lbs.
  • Dimensions With Stand: 49.3 x 33.1 x 12.9 (WxHxD)
  • Weight With Packaging: 100.3 lbs.
  • Dimensions With Packaging: 54.5 x 36.8 x 18.3 (WxHxD)

**Use of REGZA-LINK, which is a feature based on HDMI-CEC, requires an HDMI-CEC compatible display device. Depending on the display device specifications, some or all REGZA-LINK functions may not work even if the display device is HDMI-CEC compatible.

*In some cases, the remote control may not operate additional devices, in which case, it is suggested that you use the original remote control for the applicable device.

Effect of SRT enhancements may vary depending upon the input signal and content quality.

Design specifications and dimensions are not final and may be subject to change. Please confirm specific features and exact dimensions by reference to the product itself.

Product Information

Technical Details

Brand Name Toshiba
Item Weight 81.5 pounds
Product Dimensions 12.9 x 49.3 x 33.1 inches
Item model number 52RV535U
Color Name Black

Additional Information

Customer Reviews
2.3 out of 5 stars 63 customer reviews

2.3 out of 5 stars
Best Sellers Rank #321,401 in Home Theater (See top 100)
#3,566 in Electronics > Televisions & Video > Televisions > LED & LCD TVs
Shipping Weight 97 pounds
Domestic Shipping This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
International Shipping This item is not eligible for international shipping. Learn More
Date First Available April 18, 2005

Warranty & Support

Product Warranty: For warranty information about this product, please click here


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Customer Questions & Answers

Customer Reviews

Top Customer Reviews

By Mike M. Difrakhsh on March 7, 2009
Verified Purchase
SD is excellent & better than our $1900 Sony Bravia W4100. HD is nearly as good as Sony. Remote could have been much friendlier and I wish did things in one step and not menus(i.e. press a input and switch from one HDMI input to another instead od input-scroll down HDMI 1 to HDMI 2) sound is not as bad as expected but weak. but you ought to know better these are to be hooked to amps and good 5.1 or 7.1 speakers. I know 120Hz would make this TV great but at the price I bought it is a deal! surface reflection is minor in bright rooms much better than Samsung and Sharp but not as good as Sony. Watt consumption is ~ 240 at normal setting like a old 25-27" CRT TV. start-up much slower than Sony ~ 10 sec
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Verified Purchase
For 15 years I have been buying Toshiba TV's, and let me tell you they are way underestimated in there performance! I went from a 19, 56, 42, and now a 52 lcd. If you are on the fence about this toshiba just buy it the performance is right there if not better then those more popular brand. The new features on this tv even blew me away when I plugin my hd recever into it. My dvd player is even upconverted when using it thanks to Toshiba's new SRT technology now I don't even gotta buy an upconvert dvd player. For 1199.99 this tv is a steal msrp(2199.99) WOW! Also the new double skin on the frame just makes it look amazing. And as for those reviews that put this tv down. I just don't understand maybe by doing that they feel better about buying those expensive popular brands that are 500 too 2000 more then Toshiba. Simply buy this tv and you save alot of money and get a top of the line tv to brag about! THANKS AMAZON !
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Verified Purchase
I did many hours of reseach before I ordered this TV last week for $1199 from Amazon. I could not be more pleased. The picture is outstanding, and the overall product meets or exceeds any reasonable expectations.

You would be hard pressed to find a 52", 60Hz, entry level LCD by Samsung, Sharp, LG, or Sony for under $1500 and when you do it is because they are reducing the price just before they introduce their new models.

CEVA delivery was great and only three days.

The speakers sound very good for a TV, and at double the price you may find some sets that sound somewhat better. If you want great sound take some of the money you saved on this set and buy a sound/AV system. If you shop smart you can find a system for as little as $300 that will significantly improve your viewing experience or you can spend BIG BUCKS for a weapon of mass destruction.
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This model is nearly identical to Toshiba's most premium LCD TV (the 545). The only major feature it lacks is the 120 Hz screen, so at this price this is a steal, especially when you compare it to the other 52" TVs from the other major brands.

This thing has lots of connections, including 4 HDMI (three in the back). Lots of picture settings, great color, gorgeous good blacks. The overall look of the TV is very sleek and stylish.

In this economy you can't beat this deal!
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Verified Purchase
I've had my 52rv535u for about a month. Overall I'm

On the plus side...

- high definition picture is great
- the remote is very user friendly, easy to use
- it's one nice looking set

On the minus side...

- use of the SRT feature seems to make little if any difference
- sound quality is poor
- sound levels are not equalized when changing channels...i.e. it is necessary to turn volume up or down
- even when using the auto adjusting features the contrast and color require manual adjustment when changing channels

I knew the set was not the top of the line Toshiba, but I expected a better product than I got.

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Verified Purchase
****UPDATE 11/21/2012: I have not experienced any problems with this television after nearly four years of ownership. I've been told I may have avoided the screen fail issues reported in other product reviews (like having a bar run down the middle of your screen) because I have not mounted my TV on the wall but instead it has been sitting on its stand. Based on the recent/2012 reviews of consistent screen problems, I guess I just lucked out. Mine really is working wonderfully and the image is actually more vibrant than when first purchased and calibrated.****

I followed this television model online for some time as it fell into my price range. Of note, I have owned a Toshiba CRT 36-inch now for 15 years, a TV of excellent quality, so I was curious if the Regza 52RV535U LCD was of the same caliber.

My research revealed (i) its 46-inch sibling was rated as "Highly Recommended" by this winter's Consumer Reports "The Best Televisions" edition, and (ii) its 42-inch sibling was also very highly rated by HDTV Solutions web site television reviews at [..]. I recommend this article to anyone who wants to learn more about fine-tuning/picture calibration, and it explains how the Toshiba's picture achieved a 4.5 out of 5 rating. I took a gamble that these positive reviews were true for the whole RV535U series, and purchased the 52".

First, let me point out how professional and thoughtful the folks at the delivery service CEVA were. These gents truly deserve good mention, and had a lot of patience with my building's many delivery rules. They took great care to set up the TV and ensure it worked. I made sure to tip them well for their efforts.

Next, the picture from HD sources is simply stunning.
Read more ›
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