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Toss the Gloss: Beauty Tips, Tricks & Truths for Women 50+ [Kindle Edition]

Andrea Q. Robinson , Chesley McLaren
4.2 out of 5 stars  See all reviews (101 customer reviews)

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Book Description

"Forget about makeup reclaiming youth,” says Andrea Q. Robinson. “Good makeup reclaims you.” Robinson, whose illustrious career has included positions such as the chief marketing officer of Estée Lauder, president of Tom Ford Beauty, beauty editor of Vogue, and president of Ralph Lauren Fragrances, is the ultimate industry insider. Now, she shares her decades of experience in this honest and straightforward guide for women fifty and over.

In Toss the Gloss, you will learn . . .

Why the right cosmetics, not anti-aging skincare, will help you look your youthful best.

How to recognize the seduction of beauty-industry tactics designed to get you to spend more money than you need to.

Gimmick-free tips and easy-to-follow shortcuts to make the most of your features.

With this inspiring book as a guide, women will feel more natural and more confident—at any age.

Editorial Reviews


"I have known Andrea since she was a young fashion editor at Mademoiselle magazine. Even then, she had real instincts about how women wanted to look and feel. Eventually that sensibility and vision extended to include what women want and need at every age. Over the years, I've admired Andrea's creativity and passion for beauty both in the pages of Vogue and in business. I am so happy that Andrea will be sharing her rare expertise and personal beauty perspective in this unique book for women 50 and over. Real beauty, like real style, has no age."
Ralph Lauren

"Finally! A marvelous and charmingly illustrated book on beauty for all of the millions of us women who are over fifty and longing to look our very best without resorting to the pathetic solution of over-painting ourselves to pretend we are still thirty-five. Andrea Robinson has a lifelong list of the most distinguished credentials in the beauty business, and no one could be a better, more inspiring mentor. With Toss The Gloss, she has given us an exceptional guide to help us look and feel our very best."
Ali MacGraw

“This is, surely, a book for a very savvy woman written by Andrea Robinson, a leader and expert in the beauty world and a good looking woman who obviously follows her own advice. [Toss The Gloss] is a very smart book: straight talking and thinking, and thoroughly engaging with colorful anecdotes and charming drawings. You will want to read this book, learn from it, and enjoy it.”
Grace Mirabella

"My longtime friend Andrea Robinson’s Toss the Gloss cuts through the noise surrounding the discussion of beauty after 'a certain age.' With her trademark candor, she demystifies best over-50 beauty practices, giving women the gift of her decades’ experience in the industry she has done so much to elevate. With this book, Andrea shows the world what she has always been to her friends, colleagues and admirers: a singularly honest authority with women’s well being and best beauty interests at heart. Looking and feeling BETTER, not younger, is the thing!"
Trish McEvoy

“Filled with fresh, innovative tips, fun anecdotes, and product suggestions, Toss the Gloss urges women to forget about reclaiming their youth with expensive skincare products that never deliver what they promise and to instead pick the right cosmetics that reclaim features most affected by time.”
Gotham Magazine

"In her first book, beauty industry executive Robinson (who has served as president of Tom Ford Beauty and Ralph Lauren Fragrances, chief marketing officer of Estée Lauder, and beauty editor at Vogue) uses her experience to debunk myths and offer a straightforward, insider’s perspective behind the often indecipherable potions and lotions in our medicine cabinets. Many of her tips, including when to throw out various makeup products like mascara (every three months) and cream blush (every six months), are useful for women of any age. Even though the book is targeted to readers over 50, it wouldn’t be a bad idea for younger women to purchase this book as a guide for how to make better use of their makeup. How many of us wished we understood how to read the claims and lingo on product packaging or decipher ingredients such as antioxidants, retinoids, and alpha hydroxy acids? Robinson clearly and efficiently explains it all, while providing the product advice and application tips (with a nine-step guide for applying lip liner) you would expect of a woman who has devoted her life to beauty."
Publishers Weekly

About the Author

Andrea Q. Robinson is known for her many leadership positions in the cosmetics industry. She directed and served as president of several of the industry's most outstanding luxury brands, including Ralph Lauren, Tom Ford, Prescriptives, Ultima II, Helena Rubenstein, Germaine Monteil, Alexandra de Markoff, and Bill Blass. She also served as Chief Marketing Officer of Estée Lauder and consulting CEO for a line of cosmetics in development for one of the world's most well-known makeup artists. Prior to her corporate positions, she was a magazine editor for Vogue, Mademoiselle, and Seventeen, where she created and reported on both beauty and fashion trends and discovered and developed several of the industry's biggest talents, including makeup master Kevyn Aucoin.

Andrea's mission in the beauty business has always been to help women look like and be themselves—only better. This concept has driven her creation of revolutionary industry trends and fostered her passionate interest in cosmetics for her generation. She has been recognized as an innovative business leader whose skill set has helped redefine the concept of beauty for the modern woman. Andrea has served on the boards of Cosmetic Executive Women and The Fashion Group International and has received multiple awards such as Cosmetic Executive Women's "Legends and Leaders" award, Women’s Wear Daily's "Marketing Innovator of the Year" award, and several back-to-back FiFi awards (the Oscars of the beauty industry) for "Fragrance Star of the Year."

Andrea has two children and lives in New York City.

Chesley McLaren is a designer and illustrator whose clients include Chanel, Louis Vuitton, Ferragamo, Bergdorf Goodman, the Metropolitan Museum of Art, and The Carlyle. She is based in New York City.

Product Details

  • File Size: 7393 KB
  • Print Length: 216 pages
  • Publisher: Seal Press (March 18, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #50,144 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
126 of 126 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I was on a no buy kindle diet for the sake of my over strained book budget when I was overcome by temptation and bought this intriguing book. I'm glad I did.

First off, when I was reading the sample portion on the kindle, I was caught by the author's comment on how middle aged men run the makeup industry and decide what the biggest demographic wants to buy without any reality check whatsoever. They design their products, and market to teens, and the over 50 crowd which actually has the money to spend is relegated to high priced largely ineffective wrinkle products. Or as another author put it, paying for pearls and getting the same old ineffective garbage.

Since I just finished a cranky rant on Makeupalley complaining about the lack of satin matte eye shadows and the glut on the market with shimmery evil bombs of glitter fallout that make my aging wrinkly eyelids look like metallic lizard skin (so attractive no?), this author was speaking right to me!!!!

So of course I bought the book, if only to read more of her funny and accurate comments on the state of makeup for real women, in the biggest demographic of all-- the aging boomers, of which I am one. It certainly explains why several high end brands seem to concentrate on shiny glitter bombs whether it's eyeshadow, blush or foundation. That, or it's a suck the life out of your face matte version intended to mop up the oil slick prone teen to twenty something.

I have only gotten to the eye makeup technique of Mrs. X and I HAD to write a 5 star review. This is fantastic stuff in here. I concur with a lot of her recommendations (and respectfully disagree with some)! There is SO much new stuff in here on applying makeup, buying it, what to do and not to do--it is a must have.
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65 of 72 people found the following review helpful
2.0 out of 5 stars Nothing New April 16, 2014
By E. K.
Format:Kindle Edition|Verified Purchase
Robinson didn't bring anything new to the table as far as beauty insider "dirt" goes, and although Robinson's book did have some good, basic information about skin care and procedures, once again, there was nothing new. If you're reasonably well-informed, you'll find yourself skimming and skipping over large sections of the book. As for Robinson's brand name product recommendations, they are there more as a token than any sort of meaningful guide. Despite my lukewarm reaction to the book, I'm sure there are some ladies who will find some helpful information and so I was willing to give it two stars. Where I really part ways with Robinson; however, is when it comes to her edicts regarding makeup.

First, a little background: Robinson along with makeup genius Kevyn Aucoin created Ultima II's successful line called The Nakeds. Back in the early 80's, The Nakeds was a refreshing departure from all the bright colors that dominated a woman's makeup arsenal. I loved it and wore many of the beautiful neutral shades for awhile. But that was then and this is now. Today, The Nakeds seems old fashioned and one dimensional because makeup has evolved, but Robinson hasn't. Robinson is, and obviously always has been, a proponent of makeup that is practical, minimal, and neutral. There is nothing wrong with that except she believes ALL women 50+ MUST adhere to HER esthetic if they want to look attractive. That kind of approach simply isn't true and doesn't take into account the individual needs and attributes of women no matter their age. For example, she says all any woman needs to have is one eye palette in shades of brown for dark eyes or shades of gray for light eyes--nothing else; no color whatsoever, no shimmer, no sparkle. Where's the fun? Where's the joie de vivre?
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36 of 40 people found the following review helpful
1.0 out of 5 stars Lacking true substance April 26, 2014
Format:Kindle Edition|Verified Purchase
Was hoping for more depth. Didn't really tell me anything I hadn't already found apparent. The content could really have been delivered in a small pamphlet (Wear sunscreen. Moisturize. Don't wear glittery makeup. Avoid powdery makeup. Go for a "natural" look. Drugstore brands are often the same as high end products. Don't overdo it on cosmetic procedures.). I frequently found myself just skimming over passages, because they were either repeating things said earlier or were just going on and on about how great we should think we are, or how important the author is.
I thought there might be some actual useful makeup selection and application advice, but I found it all to be too general and not detailed. I read other reviews about how helpful the eye makeup info was (and this is largely what influenced me to read this), but I was sorely disappointed. It was basically the same techniques I've been told since the age of 13, but in less detail. And not even with decent diagrams, god forbid any kind of actual photos to demonstrate.
If you're looking for a cheerleader, maybe this book will help you. But if you are wanting more substance you will likely be let down.
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22 of 25 people found the following review helpful
5.0 out of 5 stars Finally someone who gets it has spoken! April 10, 2014
By Margie
Format:Hardcover|Verified Purchase
What a great book! I loved her wit from the first page! There are terrific beauty and style tips as well as interesting insight into the beauty industry. I've worked in the industry before and even learned new things! Read it cover to cover and loved every bit of it. I felt like Andrea was standing next to me as I went through my bathroom cabinet and makeup drawers happily tossing the gloss! The illustrations are charming to boot! Would definitely recommend it!
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Great Stuff
Published 19 minutes ago by M. Crosby
5.0 out of 5 stars Why would an Earth Muffin read this?
I will never follow 90% of the advice in this fun, easy-reading guide to beauty (I'm an earthy type)--so why 5 stars? Read more
Published 5 hours ago by Earthly Views
4.0 out of 5 stars Fun and inspiring
Lot's of good advice that I mostly agree with, HOWEVER, I tried a few of the recommended "drugstore" makeup brands and I did not like ANY of the products I tested as... Read more
Published 2 days ago by JAF
1.0 out of 5 stars Skip it!
Horrible book. Repeats herself incessantly. Stupid, obvious advice. Tries to make you feel like you are getting all this inside info, and it is a bunch of bunk.
Published 3 days ago by Paul J. Macchi
3.0 out of 5 stars Just OK, garnered a few ideas
Don't buy this book, if you want it get it from the local library! Its full of info most women over 55 already know. She starts out with 5 basic cosmetics. Read more
Published 4 days ago by Nora
5.0 out of 5 stars Five Stars
Really useful info
Published 4 days ago by Pamela I. Norfleet
4.0 out of 5 stars Four Stars
Great advice!
Published 8 days ago by Mary Ann Thill
5.0 out of 5 stars A GREAT Tool for Anyone over 50 Who Wears Makeup
I have found this book to be a very useful tool for selecting makeup items. In my retirement, , I've decided to eschew the expensive products and spend a bit more effort searching... Read more
Published 9 days ago by Susan Y Shuler
5.0 out of 5 stars Very Helpful!
I found this book to be truly helpful. Not only were specific products mentioned, but great ideas also were included. I enjoyed reading it.
Published 9 days ago by BS
5.0 out of 5 stars Love this for myself and for my nearly 50-year-old daughters1
Full of excellent information for being the best one can be as we age ...
Published 17 days ago by Mary Padden
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More About the Author

Author Bio

Andrea Robinson is legendary in the fashion and beauty business.
In a career spanning over 40 years, she's revolutionized the way women look and the way they feel about beauty. From her early days as beauty editor of Vogue, working alongside Alexander Liberman and Grace Mirabella, and as fashion editor of Mademoiselle and creative director of Seventeen magazine - to more recently running the Ralph Lauren beauty brand and building the Tom Ford beauty business from scratch, Andrea has earned a reputation for always being the first.
Andrea was the first editor to commission Bruce Weber for a fashion editorial in Seventeen magazine, she was the first to discover Kevyn Aucoin and gave him his first editorial credit in Vogue magazine with fashion photographer, Stephen Miesel. She modernized the business of cosmetics by inventing the "naked" or natural makeup trend and the longwearing lipstick trend when she was President of Ultima II...both major beauty concepts that continue to engage the interest of women. She's worked with every great fashion photographer, hairstylist and make up artist over the past 40 years.
Andrea is also a business leader. As President of Ralph Lauren Fragrances, she worked hand in hand with Ralph Lauren during an eight year period of unprecedented growth, building a $1bn fragrance business. She went on to launch the Tom Ford Fragrance and Beauty business for Estee Lauder - in addition to assuming the role of Chief Marketing Officer at Estee Lauder.
Andrea's mission in the beauty business has been to help women look like themselves, only better. This concept has driven her revolutionary beauty industry trends and fostered her passionate interest in cosmetics for her generation. She is currently developing her own cosmetic brand for women 50 and over.
Andrea has served on the boards of Cosmetic Executive Women and The Fashion Group International and has been recognized as an innovative business leader with multiple awards such as Cosmetic Executive Women's "Legend and Leaders" award, Women's Wear Daily's "Marketing Innovator of the Year" award, and several FIFI awards (the Oscars of the beauty industry) for "Fragrance Star of the Year."
Andrea has two adult children and lives in New York City.


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