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Total Cold War: Eisenhower's Secret Propaganda Battle at Home and Abroad

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Many of today's baby boomers grew up in the 1950's and recall President Eisenhower as an avuncular man typified by such snappy slogans as "I like Ike." What many of them did not know was that Ike was an active propagandist trying to win the hearts and minds of citizens not only behind the Iron Curtain, but also at home, in friendly nations, and everywhere else on the planet, taking advantage of new and ever more expansive and rapid communications technologies.

Prof. Osgood has written a penetrating history of Ike's propaganda campaigns, documenting how in a war of ideology, communications was often a more potent weapon than guns and bombs. With campaigns lauding not only the American good life, but also the American space and arms races, Eisenhower and his new Cold Warriors fought in an international arena of public opinion which they used to leverage negotiations to their advantage at home and abroad.

That governments and the powerful have always sought to shape public opinion is no surprise, and it should also be no surprise that Eisenhower, believing that the future of the free world was in the balance, fully utilized the tools of communications and propaganda to his own ends. Prof. Osgood's book reminds us that propaganda comes in many form and guises, and even when we try to justify the means of propaganda by the ends of freedom, truly free people must never accept any speech, especially by governments, at face value.

In the early 1980s, with the publication of Fred I. Greenstein's book, "The Hidden-Hand Presidency: Eisenhower as Leader," a reappraisal of Ike's presidency began. This new work by Kenneth Osgood makes a critically important contribution to the brutal historiography of Eisenhower revisionism. It suggests that Eisenhower was much more than a smiling, golf playing figurehead, and instead understood well the stakes and the possibilities of cold war with the Soviet Union. Most important, he waged an aggressive psychological battle for hearts and minds worldwide; one that overall proved quite successful. Based on extensive documentary materials only recently declassified, this work marks a new path in Eisenhower studies. It is a major contribution to the field.

A good review of what was done in the '50's to defeat the Soviets and a harbinger of what should be done to defeat current threats. Any serious student of counter-terrorism should read this.

Having been raised primarily towards the end of the Cold War, and as an officer in the military, I actually read this as a primer for how to counter the contemporary terrorist/ radical Islam narrative. Fascinating read.