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This collaboration between a Stanford University professor and a venture capitalist, both geeks at heart, turns out to live up, quite literally, to its title. By engaging their readers via immersion into fictional characters’ work and play, Reeves and Read prove points 1 through 857: that games and virtual reality provide the right kind of business platform to solve common corporate people problems. Case one involves repetitive, boring routine work, as in call centers, being transformed in true-game environments by creating a stage, rules, and rewards that make continuous answering a compelling and intriguing job. Case two involves safety-driven video surveillance workers, when repositioned in a virtual world, becoming more attentive, more involved in the task, and, essentially, more productive. That the likes of IBM, Microsoft, and Sun are already proactively using avatars and games with style sheets as partial guidance should come as no surprise. The real amazement is that by erasing the boundaries between work and play, both these four-letter words can ring with employee passion and commitment. --Barbara Jacobs
An excellent distillation on various ideas of why immersive 3D experiences are so sought after, and it makes intriguing suggestions on how those experiences can be used to enhance... Read morePublished 6 months ago by L.D.
Here are the positive points about Total Engagement (TE).
(1) The authors of TE 'get' games and 'get' business and 'get' both together. This is a rare combination. Read more
The book covers a broad base of information around gamification and MMORPG. The book is moderately interesting. Read morePublished 23 months ago by Edward J. Barton
Not sure whether business will have to be dragged kicking and screaming into making work meaningful for newer generations (seldom was for other generations), but here's the... Read morePublished on May 25, 2013 by A. Walker
The book is aimed at anyone interested in the evolution and design of work, and how game psychology and technology can be applied to business. Read morePublished on May 16, 2013 by Michael Ruckman
I'd move along to another gamification book, look at Kapp... this book is a little dated. The book does do a decent job of introducing you to game theory, design principles, and... Read morePublished on February 16, 2013 by J. R. Anderson
Nowadays Gamification starts to be a buzz word. Companies and experts talk about how to use game engines and experience on marketing and business for personal and customer... Read morePublished on January 17, 2013 by C. Torres
A discussion of how to use game mechanics to make work more interesting. The book's best feature is its discussion of how MMO guilds and guild raids work. Read morePublished on December 4, 2012 by Erik A. Saltwell
If you have ever played an MMO and wondered why work is not as much fun then you will find this book interesting and you will hopefully go play an MMORPG. Read morePublished on November 18, 2011 by A. B. Powell