This collaboration between a Stanford University professor and a venture capitalist, both geeks at heart, turns out to live up, quite literally, to its title. By engaging their readers via immersion into fictional characters’ work and play, Reeves and Read prove points 1 through 857: that games and virtual reality provide the right kind of business platform to solve common corporate people problems. Case one involves repetitive, boring routine work, as in call centers, being transformed in true-game environments by creating a stage, rules, and rewards that make continuous answering a compelling and intriguing job. Case two involves safety-driven video surveillance workers, when repositioned in a virtual world, becoming more attentive, more involved in the task, and, essentially, more productive. That the likes of IBM, Microsoft, and Sun are already proactively using avatars and games with style sheets as partial guidance should come as no surprise. The real amazement is that by erasing the boundaries between work and play, both these four-letter words can ring with employee passion and commitment. --Barbara Jacobs
About the Author
Byron Reeves is a professor at Stanford University, and has authored over a hundred published studies on responses to immersive features of media, including games. J. Leighton Read is a physician, inventor, successful biotechnology founder, CEO, and venture capitalist.