An expert explains how to set up a profitable telemarketing operation. Begins with discussion of proper marketing goals, factors for success, facility requirements, monitoring, trouble signs, incentives, performance goals, and traps to avoid. Coverage continues with budgetary considerations, cost/sales ratios, amortization of expenses, and equipment and phone line services (including automatic call director, tie lines, WATS lines, 900 service, satellites, computerized call processors, etc.). Other topics covered include the telephone script, opening new accounts, training, prospecting, a unique approach to closing, the art of inbound telemarketing, success stories, and much more.
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An expert explains how to set up a profitable telemarketing operation. Begins with discussion of proper marketing goals, factors for success, facility requirements, monitoring, trouble signs, incentives, performance goals, and traps to avoid. Coverage continues with budgetary considerations, cost/sales ratios, amortization of expenses, and equipment and phone line services (including automatic call director, tie lines, WATS lines, 900 service, satellites, computerized call processors, etc.). Other topics covered include the telephone script, opening new accounts, training, prospecting, a unique approach to closing, the art of inbound telemarketing, success stories, and much more.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
The best book so far about telemarketing.,
By movie@micron.net (Boise, Idaho) - See all my reviews
This review is from: Total Telemarketing (Hardcover)
As a Director of Marketing for a major firm, I have read most of the books on telemarketing. This by far is the best of the best. It is easy to read and really shows how to market over the telephone. I highly reccommend it.
5.0 out of 5 stars
This is the template for all telecommunications books.,
By A Customer
This review is from: Total Telemarketing (Hardcover)
Anyone with interest in comprehensive foundation of business use of telephones can not be without this masterpiece. Total Telemarketing is the book that was and still is required reading for AT&T Executives. This book is a keeper! Don't pick up the telephone to make even one more business call without having this reference in your personal library
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Inside This Book
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First Sentence:
Throughout all eras of history, humankind has learned to use the tools at hand to their very highest and greatest possible utility. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Touch Tone, New York, Baby Bells, Foreign Exchange, West Coast, West Virginia, Long Beach, Los Angeles, May Company, Pre-Call Planning Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Throughout all eras of history, humankind has learned to use the tools at hand to their very highest and greatest possible utility. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Touch Tone, New York, Baby Bells, Foreign Exchange, West Coast, West Virginia, Long Beach, Los Angeles, May Company, Pre-Call Planning Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
5
books
cite this book:
- The Customer Response Management Handbook: Building, Rebuilding and Improving Your Results by Darlene D. Richard in Back Matter
- Start Your Own Home-Based Business (Wiley Business Basics) by Gregory F. Kishel in Back Matter
- The Small Business Handbook by Irving Burstiner on page 219
- Consulting for Success: A Guide for Prospective Consultants (The Fifty Minute Series) by David Karlson on page 61
- Marketing Your Consulting or Professional Services (50-Minute Book) by David Karlson on page 43
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