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2 Reviews
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
The best book so far about telemarketing.,
By movie@micron.net (Boise, Idaho) - See all my reviews
This review is from: Total Telemarketing (Hardcover)
As a Director of Marketing for a major firm, I have read most of the books on telemarketing. This by far is the best of the best. It is easy to read and really shows how to market over the telephone. I highly reccommend it.
5.0 out of 5 stars
This is the template for all telecommunications books.,
By A Customer
This review is from: Total Telemarketing (Hardcover)
Anyone with interest in comprehensive foundation of business use of telephones can not be without this masterpiece. Total Telemarketing is the book that was and still is required reading for AT&T Executives. This book is a keeper! Don't pick up the telephone to make even one more business call without having this reference in your personal library
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Total Telemarketing by Robert J. McHatton (Paperback - February 22, 1988)
Used & New from: $2.92
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